@Midwest Multi Location Social
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The document discusses leveraging social media for local SEO. It provides information about the company, including that it was founded in 1963 in Peoria, IL and has offices in Peoria, St. Louis, and Atlanta. It has experienced strong digital media revenue growth and team growth. The document outlines challenges like time/resources, content creation, followers, and business needs that must be considered for an effective social media strategy. It inquires about monitoring social media and managing social content across multiple profiles.
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@Midwest Multi Location Social
- 1. Leveraging Social Media for Local SEO: @Midwest March 15, 2013
- 2. Confidential and Proprietary | 2 Who We Are : Founded in Peoria, IL in 1963 – Rich heritage of experience connecting national brands to local customers has developed our unparalleled wisdom : Offices in Peoria (HQ), St. Louis and Atlanta : Privately owned : Solid growth in digital media o Revenue growth in digital media averages 48% over the last three years o Digital team has grown an average of 197% over last three years. : Approximately 175 employees
- 3. Confidential and Proprietary | 3 What do you do? : Hold : Speak : Multiply
- 4. Confidential and Proprietary | 4 The Challenges : Time / Resources : Content : Followers : Business Needs
- 5. Confidential and Proprietary | 5 Time and Resources : Can you leverage a social media profile or multiple profiles? : Can you respond to and engage with social users? : Do you have time to create content?
- 6. Confidential and Proprietary | 6 Content : Does your content change with your different locations? : Do you have diverse enough content to justify multiple profiles?
- 7. Confidential and Proprietary | 7 Followers : Do you have strong brand recognition? : Are your locations distinct and separated? : Is there passion around your brand?
- 8. Confidential and Proprietary | 8 Business Needs : Does your pricing vary? : Do you offer different specials and coupons? : Are you franchisee based or corporate owned? : Are you selling a personality?
- 9. Confidential and Proprietary | 9 Monitoring
- 10. Confidential and Proprietary | 10 Monitoring
- 11. Confidential and Proprietary | 11 Social Content Management
- 12. Confidential and Proprietary | 12 Social Content Management
- 13. Confidential and Proprietary | 13 Social Content Management
- 14. Confidential and Proprietary | 14 Questions? Travis McGlasson Marquette Group tmcglasson@marquettegroup.com @travismcglasson Linkedin.com/in/travismcglasson
Editor's Notes
- Marquette Group is headquartered in Peoria, Illinois, the heart of the American marketplace.We began with the original search engine – Yellow Pages advertising – in 1963. This year, we celebrate 50 years of connecting local customers to national brands. We draw on the wisdom we’ve developed over five decades to create advertising that generates highly qualified leads and meets cost-per-lead and ROI goals. By 1996, we embraced the new advertising opportunities available through digital technology and the Internet, making us early adopters of these new media. We were the first company to place Internet Yellow Pages advertising when it launched in 1997. We are the largest CMR—certified marketing representative, in the Yellow Pages industry. One of our owners, Chris Cummings, is the former Chair of the Local Search Association, previously known as Yellow Pages Association, and the first person outside of the publishing industry to serve in this capacity. He also served as a founding member and former chair of the Association of Directory Marketing (ADM) and a board director and chairman for the Yellow Pages Association (YPA). Chris was the first YPA executive outside of the publishing industry to be elected to lead this national organization. He led the effort to merge ADM with YPA in 2010.Even though we’re the ‘largest’, we remain nimble and flexible, partnering with each client to provide boutique service and solutions customized to their individual needs. Chris and co-owner Eric Webb are available daily for our clients and look forward to collaborating with each one. We are financially healthy and maintain no outside debt beyond a line of credit for seasonal cash flow. We have experienced solid growth in digital media over the past three years with 48% revenue growth and 197% growth in the size of our digital team. We have created a culture that stimulates and rewards our employees. Staff tenure is high, which means our employees bring tremendous industry experience to the clients they serve.