Apple focuses on providing an integrated customer experience across its iPod, iTunes, and accessory products to drive customer value. It forms alliances to offer a variety of accessories like speakers, headsets, and docks that enhance the iPod and work seamlessly with iTunes music services. This customer chain management strategy aims to create a complete lifestyle solution for users.

1. Apple Customer Chain Management(CCM) iPod iTunes Music Co. Alliances Accessories Speakers Head sets Arm Bands Universal Dock Radio Remote AV Cables Device Music Service Lifestyle Plug-ins Customer Chain Value Drivers