The document describes several projects involving the creation of interactive visualizations, websites, and apps to address clients' challenges:
1. The Forum wanted to engage young leaders - videos were created and discussed online reaching 2,200 views with 88% rating them highly.
2. Global Blue wanted to engage travelers - an index and interactive site was built to recommend European destinations personalized to users.
3. Booz Allen Hamilton launched a cybersecurity practice - an interactive index visualized G20 cyber preparedness and a supporting site attracted 14,000 visitors.
4. Havas wanted a sales tool - an iPad app guided sales through research and generated recommendations presentations.
5. DuPont wanted to understand food security
There is a revolution in creative communications and design, largely facilitated by mobile technologies. Although certain
barriers pose a challenge, public sector departments need to focus on workplace skills, training and development to stay ahead.
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Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
There is a revolution in creative communications and design, largely facilitated by mobile technologies. Although certain
barriers pose a challenge, public sector departments need to focus on workplace skills, training and development to stay ahead.
Virtual Care Platform Strategies for StakeholdersVince Kuraitis
“Will virtual care platforms (VCPs) become healthcare’s mega-platforms?” We believe the potential for such a scenario is strong. We describe and assess parallels between the evolution of the duopoly smartphone operating system (OS) market and the emerging virtual care platform market. We discuss possible implications for VCPs, care providers, health plans, investors and others.
Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
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Global EdTech Mobile Application Companies – Market Intelligence report discusses major activities of edtech mobile application companies across the globe. The report is beneficial for similar companies and investors, who want to understand the growth and expansion strategies, adopted by the market leaders in their segment.
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One of DMA’s most popular and fast paced sessions over each of the past 5 years, and delivered at many global marketing events, Yosi Heber’s seminar provides a step by step approach to help you spice up your existing marketing program, better engage your customers, and increase revenue with some of the latest and greatest digital, mobile, social, and viral techniques. You’ll learn about:
-A simple framework of ten core strategies to help you develop a formal plan.
-Twenty six current & real life corporate success stories from the U.S. and overseas you can take back and apply to your own business.
-A data backed approach to allow for measurement and accountability.
DT is a healthcare technology provider focusing on the Pharmaceutical industry with over 8 years of experience. We already have the likes of GSK,Roche, Sanofi and many other pharmaceuticals as our repeat customers.
Our eDetailing suite has been our cornerstone product, which is already up and running in many departments with over 2,000 users. We have worked on other mobile applications within the pharmaceutical industry that includes dosage calculators, knowledge base programs and many more.
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This paper uses a natural linguistics analytic approach, by studying product prelaunch events’ script, to investigate the determinants of driving the product sales based on customer values framework as well as “Nextopia” consumer psychology. This research contributes to the theoretical framework of identifying the customer values, which have impacts on the product sales. Moreover, we investigate how product sales be driven by the optimism attitude and affective forecasting feeling, which are vocal during product prelease events. Through the study of analysing the essential words, which represent the underlying customer values from the script of Apple Inc. product prelaunch events, we found that product functional and experiential/ hedonic of customer values drive product sales. Induced affective forecasting message negatively moderated the impact of cost/ sacrifices values on product sales. In addition to the theoretical contributions, this research provides practical guidelines of how to shape the product prelaunch speech to maximize the sales of the to-be-released products.
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Discussion 3In 2017, nearly 148 million Americans had sensitiveLyndonPelletier761
Discussion 3
In 2017, nearly 148 million Americans had “sensitive personal information” stolen from Equifax servers in one of the largest data breaches in history. Information that was stolen included social security numbers, driver's license numbers, addresses, dates of birth and more. In response to the data breach, millions of Americans began immediately purchasing identity theft protection services from private companies, one of the largest of which was LifeLock, Inc. In an attempt to capitalize on the business opportunity, LifeLock began running the following ad after news of the data breach broke:
A major credit bureau just experienced a breach potentially impacting 143 million people. Don't wait to get identity theft protection.
The data breach and subsequent ad campaign was a great success for LikeLock.
LifeLock's Web traffic increased sixfold
(Links to an external site.)Links to an external site. and enrollments in their identity theft plans increased 10 fold. "Most are paying the full price, rather than discounts," an executive for the company said. "It's a really incredible response from the market."
What LifeLock didn’t advertise, however, is that when you buy identity theft protection from LifeLock, you're actually signing up (and paying) for credit monitoring services provided by
Equifax, the same company that put your identity at risk in the first place. Meaning, you are buying identity theft protection from the same company that lost your identity.
LifeLock is not alone, many other identity theft protection services also pay Equifax to handle the “back office” for their protection plans. Many estimates conclude that when the dust settles, Equifax will have made a generous profit from the data breach, due in large part to their relationships with identity theft providers such as LifeLock. LifeLock has responded to criticism by stating that they disclose their relationship with Equifax in their
terms of service
(Links to an external site.)Links to an external site.document, which is a small-font 6,000-word document on its website wherein they list Equifax Consumer Services as one of their "service providers."
Answer the following:
1. What ethical issues are presented by the Equifax and LifeLock relationship?
2. Do you feel companies like Equifax should be permitted to profit from their own negligence? What, if anything, would you do to prevent situations like the Equifax & LifeLock conflict?
Then, choose two of your peers’ ethical issue(s) and present an opposing view of why that would not be considered an ethical issue.
Part I
Would you make a purchase from a business with less than two stars? Why, or why not? Would you not make a purchase from a business with more than four stars? Explain your answers.
200 words
Part IIInstructionsMarketing Plan: Part II
In this unit, you will continue to build upon your mark ...
Rethink Financial Thought Leadership: How to Crack the Activation CodeBlack Marketing
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
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- How to generate high value conversations in the front line
- The importance of interactivity
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Mr. James. M. Donovan, CEO of ADEC Innovations, speaks to a group of AIM graduate students about how he grew a small operation providing back office services into a global organization.
Revolutionize Your Direct Marketing with Social/Mobile! - 10 Strategies and 2...
Recent work_LI
1. Recent Work
1
Challenge
The Forum wanted to reach beyond their existing audience of senior leaders in global affairs to the rising generation of
leaders around the world, their members known as Young Global Leaders (YGLs). YGLs are not the target audience for
the annual conference in Davos, Switzerland.
Action
We created a series of original video interviews with internally-recognized thought leaders in global affairs as a
cornerstone to “Digital Davos.” We managed community discussion around each video and facilitated weekly
interactive webinars. Series topics included: India Today, Food & Water Security, Gender, Latin America, Arab Stability,
Africa, Transforming Energy, Southeast Asia and Health and Care.
Result
42 videos garnered 2,200 views. 88% of viewers rated the programming as 4 or 5 on scale of 1-5, with 5 being
outstanding.
Digital Videos
2. 2
Challenge
The client, Global Blue, offers duty-free shopping around the world. They wanted to develop a relationship with their
well-traveled and prosperous customers and promote travel. They asked the EIU to create the Globeshopper Index-
Europe.
Action
We assembled data around shops, affordability, convenience, hotels and transport, and culture and climate in the top
destination cities in Europe. We created an interactive visualization where users personalize the criteria or select a
profile (Bargain Finder, Adventurer) to generate recommendations and save and share results. And we built a web site
around the visualization, globeshopperindex.com.
Result
Global Blue was able to establish contact with its customers for the first time, offer unique travel guidance and gain
insights into customer travel preferences.
Interactive Visualizations
& Web Site
3. Challenge
Booz Allen Hamilton was launching a cybersecurity practice. They wanted to create impactful, data-driven content from
a trusted source. The Economist Intelligence Unit’s indices of business and economic data traditionally were delivered
in Excel.
Action
We built an index that measure the preparedness of G20 nations to withstand cyber attacks on private and public
organizations. Our customizable interactive visualization of the index enabled users to view top-line summary, explore
and drill down to underlying data. We also built a web site around the visualization that included full-text reports and
bulletins from the EIU and client, video, interactive charts, PowerPoint slideshows and a downloadable file of the Excel
data.
Result
The site attracted 14,000 unique visitors in first 10 months.
Interactive Visualizations
& Web Site
4. 4
Challenge
The research department in advertising agencies makes recommends what media buys a client should
make to best promote its brands. Research shares these recommendations with the sales force, who
use it steer clients in the media buys. The research function is going away in advertising agencies.
Action
Europe’s largest advertising agency, Havas, wanted to create a tool that enabled the sales team to take
on the research, see what media type and venues are best-suited to the client, and generate PowerPoint
slides with final recommendations to deliver to the client. The tool needed to be mobile, so the sales
team could also run the search on the fly and show it to the client.
Result
We designed an iOS app that had a narrative structure that walked the sale rep through the research
process and generated PPTs of recommendations.
iPad App
5. Challenge
DuPont’s Agriculture and Nutrition, Sustainability and Marketing divisions wanted to understand the impact of food
shocks, such as droughts, on the availability of food globally.
Action
The Digital Solutions team built the Global Food Security Index [http://foodsecurityindex.eiu.com/], which considers
core issues of affordability, availability and quality and safety across a set of 109 countries. The Index is a dynamic
quantitative and qualitative benchmarking model, constructed from 28 unique indicators, that measures these drivers of
food security across both developing and developed countries.
Result
The Index is the first to examine food security comprehensively across the three internationally established dimensions.
Moreover, the study looks beyond hunger to the underlying factors affecting food insecurity. The Index has been
updated quarterly since its inception in 2012.
Interactive Visualizations
& Web Site
6. 66
16 Magazine Web Sites
Authentication System
Content &Tools From
7 External Sources
Innovative online decision-
support resource that provides
physicians, nurse practitioners
and other healthcare
professionals with instant
answers to clinical and practice
management questions from
credible and trusted sources
Web Site
7. 77
Coding Counselor.
Medical practices look up
ICD-9 codes in order to
maximize insurance
reimbursements.
Continuing Medical
Education. Enables
medical professionals to
complete yearly
requirements online.
Formulary Counselor.
MDs look up if drug they
want to prescribe is
covered by patient’s
Insurance.
Relevant Content.
Articles relevant to the topic
user views or searches on
are displayed. Content from
Advanstar and external
Relevant Ads. Ads related
to the material the user
views are displayed.
Specialty-Based Content.
Users can browse content
by medical specialty.
Publications. Content is
organized according to
magazine in which it
appeared.