Overview of reserach areas at the Digital Lab www.digital.warwick.ac.uk

1. The Digital Lab Come with us into tomorrow… Research Education Knowledge Transfer

3. Multi-disciplinary research, education and knowledge transfer areas Digital Product Life-cycle Management Simulation and Modelling e-Business Systems of Systems Experiential Engineering Informatics and Virtual Reality Visualisation Applied Neuroimaging Digital Innovation e-Security SERVICE SCIENCE HEALTHCARE SCIENCES DIGITAL MANUFACTURING Application Domains Integrating Technologies

4. e-Business Dr. Jay Bal Exploring the role e-marketplaces can play in becoming economic hubs for regions and industry. The West Midlands Collaborative Commerce Marketplace hosts over 6,500 companies and helps them find new work, new partners to undertake work and provides virtual cabinet space to enable to work at low cost. www.wmccm.co.uk Martin King-Turner In partnership with industry, the regional development agency and over 3,000 members, the National B2B Centre is continually researching the latest e-Business solutions and technologies. The resulting knowledge is transferred to SMEs in the form of expert advice, workshops, seminars and briefings, website resources, and a monthly newsletter. Since its establishment in 2003 the National B2B Centre has helped over 1,000 companies exploit e-business - improving sales, profit margins and productivity www.nb2bc.co.uk

6. Experiential Engineering Prof. Paul Jennings As we move further into the Digital Age, advanced digital techniques have a greater role to play in the design of the products we use and the environments we live, work and play in. It is important however that we don’t forget that these new products and environments will always be used and experienced by real people. For future products and spaces to be most successful, they need to be optimised to suit the subjective and emotional responses of their users. But to capture, understand and convert people’s thoughts into a form that is useful for designers and manufacturers is a significant research challenge. The Experiential Engineering team is taking on this challenge: they are a group of researchers who cross traditional academic boundaries, with expertise in engineering, design, physics and psychology. Of particular interest to them is the use of structured evaluations, where customers or end-users can appraise products or environments, or representations of them, in a controlled and repeatable manner, often using simulation tools. But the way people appraise products in real life can differ from the way they appraise products in structured evaluations. Therefore the team is leading research on the most appropriate levels of representation, context and interactivity for use in particular aspects of decision making. digital.warwick.ac.uk /Experiential-Engineering/

7. Digital Innovation The Digital Lab provides the ideal base for the creation of a globally focused team to research, create and exploit new opportunities for and from the age of convergence. The deliverables will be digital media outcomes, explored within specific application domains and exploited to underpin future social, economic, technological and policy development. The aim is to create an emerging technology cell, led by experienced specialists in digital media and drawing on science, engineering, technology and medical expertise. It will attract future-focussed individuals who believe in the vision of applying learning from the digital age to the market, whether that is in the social, public or private sector. The Digital Innovation cell will focus on the collaborative cross-sectoral and cross-disciplinary opportunities created by the age of digital convergence. These sectors will include education (at all levels), health (in hospitals and at home), media (convergence think and do tank) design (for all sectors), manufacturing, marketing, professional/financial services and e-security (privacy and identity). It will enable companies and public bodies to create effective digital strategies for a new service or product leading to competitive advantage. Wider social benefits will come from the opportunities that the personalised approach of internet based technologies give to engage with the digitally and socially excluded both locally and globally. digital.warwick.ac.uk /Digital-Innovation/

8. Digital Product Lifecycle Management Prof. Darek Ceglarek The goal is to develop a fundamental math-based design and manufacturing tools based on integration of the CAD/CAM and statistical analysis of data to evaluate life-cycle performance of the manufacturing enterprise systems (MES). It brings together research on manufacturing system CAD/CAM models, statistical methods for design, control, and diagnostics of multistage manufacturing processes, analysis of warranty and service data. In doing so we aim to address the following areas: Modelling : Product and production system decomposition and analysis using the concepts of product/process key characteristics, their relationship and causalities; Design : Application of the developed models towards: manufacturing system design evaluation and optimization/synthesis in early design phases; and distributed sensing system/network optimization. Manufacturing : Application of the developed models towards: root cause diagnosis of manufacturing variability by integrating models of data sets with efficient CAD/CAM models of manufacturing systems Field Life : The objective is to develop and implement a generic Data-driven Design-Service Lifecycle methodology for analysis, diagnosis and control of product field performance by integrating field data (service and warranty) with manufacturing measurements and design information. digital.warwick.ac.uk /Digital-Product-Lifecycle-Management/

10. Applied Neuroimaging Prof. Gemma Calvert The group’s remit is to apply techniques developed from the field of cognitive neuroscience to help industry better understand the consumer’s brain. With over 10 years experience in neuromarketing, the group combines expertise in the techniques of functional magnetic resonance imaging (FMRI), psychophysics and electroencephalography (EEG) to help marketers, advertisers and manufacturers with new product development, effective communication and prediction of consumer behaviour. Members of the group span a large number of departments including the Warwick Medical School (specialising in virtual reality fMRI), Psychology, Statistics, Physics and the School of Engineering. In addition, working in close collaboration with the Warwick Business School, the group is using FMRI to elucidate irrational behaviour in financial decision making – a pursuit recently termed Neuroeconomics. Based in the new International Digital Laboratory, the facilities will include a new 3T flat-bed MR scanner, eye-tracking and portable EEG capability, and behavioural testing suites. In addition, the next phase of the Digital Laboratory will house the world’s first vertical head-only 3T MR scanner – allowing vastly improved capacity for taste, olfaction and navigation in virtual and real sensory environments. digital.warwick.ac.uk /Applied-Neuroimaging/

11. Simulation & Modelling Prof. Rajat Roy The Simulation and Modelling team, led by Professor Rajat Roy, specialises in the design, analysis and re-engineering of manufacturing and service systems and business processes using computer models to capture and study system behaviour. This process improvement work meant one partner improved its customer service level from about 80 per cent delivery within two weeks to nearly 100 per cent within a week, reduced manufacturing cycles from four weeks to one week and its inventory cost by about 50 per cent, enhanced productivity by approximately 20 per cent, and very substantially increased its turnover and return on sales. The team has developed expertise in a range of other modelling tools and techniques to support R&D and to analyse and provide innovative solutions to improve the operational efficiency of partner organisations. Examples include the analysis, control and management of operational complexity arising from high levels of product variety and introducing concepts of mass customisation; analysis, characterisation and prediction of cosmetic surface defects in automotive body panels; development and implementation of a 200-user information model for the capture, re-use and effective communication of manufacturing process data; supporting a start-up company in the development of an intelligent web-based B2B service product for cost management. digital.warwick.ac.uk /Simulation-and-Modelling/

14. Contact us and keep in touch Leigh Blount Project Administrator 02476 574299 [email_address] digital.warwick.ac.uk/ www.linkedin.com/in/digitallab www.new.facebook.com / Digital-Laboratory