This document outlines a proposal for a mobile app called "New Leaf" that aims to help people with substance abuse issues through motivation, feedback loops, and rewards. It notes that over 20 million Americans need treatment for drugs/alcohol but only 2.5 million receive specialty treatment. The app would provide an affordable alternative using motivational reinforcement, gaming models, and geolocation-based advertising. It provides mission objectives, the target market of teens and young adults, the revenue stream, and importance of using a "new leaf" metaphor. It outlines development plans, required capital, and potential award money. The overall goal is to create a personal platform for users to take responsibility for change in recovery without treatment programs.

1. My New Leaf
“It’s YOUR Time”

2. All to familiar..
Treatment Gap
In 2012, an estimated 23.1 million Americans (8.9 percent)
needed treatment for a problem related to drugs or alcohol.
Only about 2.5 million people (1 percent)
received treatment at a specialty facility!
National Survey on Drug Use and Health (NSDUH)

3. Mission
Provide an evidence-
based, cloud/mobile application that
encourages self-motivation
in recovery

4. Mission Objective #1
Motivationally Based Reinforcement
Identify and validate the individual motivations
for sustaining the recovery process by
putting control in the hands of the user

5. Mission Objective #2
Interactive feedback loops based
on a user-specific
gaming model that
rewards progress and validates
successes.

6. Mission Objective #3
Reward Behavior
“Take Note Of Brains Wired For Rewards”

7. The Market
Three-quarters (75%) of teens and
93% of adults ages 18-29 now have a cell phone.

8. Free Apps Dominate the Market

9. The Revenue Stream
Geolocation-Based Advertising
Advertising Market:
• Substance abuse clinics and agencies
• Private practitioners
• Academic Publishers

10. Importance
The “New Leaf” Metaphor
The New Leaf App is a
vehicle to assist in charting
a remedial course of action
by taking personal responsibility for change.
Affordable, web-based access allows for personal
recovery efforts without having to extend the user’s
support circle or join any treatment programs*
(until and if they are ready)

11. Personal Platform for
Change
THE SEED- the germination of an attempt to make personal change.
THE BUD - the emergence of resolve and acceptance
THE LEAF - the full expression of one’s potential as a substance free individual
THE TREE - one leaf among many as a functioning and responsible person in society

12. THE TEAM
Developed the concept with my fellow MIS classmate
All application development to be handled by us
Business processes (marketing, sales, etc) to be handled internally.
All graphic work/web design will be handled by an IUP
student graphic designer.
Content to rely heavily on "best practices” for validation.
Dennis Daley, PhD. , Principle Investigator for NIDA Appalachian Node
Dr. Michael Flaherty, Founder of IRETA
Peter Luongo, PH.D. - CEO,IRETA
Armstrong, Indiana, Clarion, Drug and Alcohol Commission

13. Looking to the horizon...
 Complete alpha development → Fall 2014
 Find local industry partners/investors
 Accommodate any disruptive technology
 Open offices at the IUP Robert Shaw Facility
 Participation in Carnegie Mellon “Shark Tank” Competition
 Participation in 2015 Statewide PASSHE Business Plan Competition

14. Required Capital
As full-time students, our startup costs for first year
of operation would be minimal and product development will
based on sweat equity
.
Server/Technology/Data costs → $1000
Marketing and branding campaign → $500
Legal fees → $500
“An under-capitalized business may be one that cannot afford current operational
expenses due to a lack of capital, which can trigger bankruptcy, may be one that is
over-exposed to risk, or may be one that is financially sound but does not have the
funds required to expand to meet market demand.”

15. 2014 First Place Awards
 $750 Cash Prize Start-Up Money
 Six Months Free Facilities at the
Indiana County
Small Business Incubator
Value - $3000