Infographic: Mobile user is always on

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http://idgknowledgehub.com/mobileidg/idg-mobile-survey/

Technology

Source: IGS Mobile Survey 2013
Survey demographics: 25,601 respondents and 43 countries
BYOD
LINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED
USE PRIVATE DEVICE
FOR BUSINESS
ACCESS TECHNOLOGY
INFORMATION
37% 41%
TABLET PHONE
48% 57%
WEEKENDS AFTER BUSINESS
HOURS
BUYS ON MOBILE
LOVES VIDEO
56% 73%
TABLETPHONE
MAKES PURCHASES
WITH THEIR MOBILE
DEVICE
TABLET
2012
NOW
66%
90%
VIDEO USAGE
PHONE
61%
67%
IS VERY ENGAGED
WHICH OF THE FOLLOWING ACTIONS HAVE
YOU EVER TAKEN AS A RESULT OF SEEING
ADVERTISING OR A PROMOTION?
$$$
RESEARCHED
A PRODUCT /
SERVICE
(ONLINE)
PURCHASED A
PRODUCT /
SERVICE
(ONLINE)
RECOM-
MENDED A
PRODUCT / SER-
VICE TO A
FRIEND
CLICKED /
INTERACTED
WITH THE
ADVERT
$
51.30%
33.18%
29.78%
24.78%
26.25%
20.69%
19.92%
11.56%
...IS ALWAYS ON
THE TECH MOBILE USER

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Infographic: Mobile user is always on

1. Source: IGS Mobile Survey 2013 Survey demographics: 25,601 respondents and 43 countries BYOD LINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED USE PRIVATE DEVICE FOR BUSINESS ACCESS TECHNOLOGY INFORMATION 37% 41% TABLET PHONE 48% 57% WEEKENDS AFTER BUSINESS HOURS BUYS ON MOBILE LOVES VIDEO 56% 73% TABLETPHONE MAKES PURCHASES WITH THEIR MOBILE DEVICE TABLET 2012 NOW 66% 90% VIDEO USAGE PHONE 61% 67% IS VERY ENGAGED WHICH OF THE FOLLOWING ACTIONS HAVE YOU EVER TAKEN AS A RESULT OF SEEING ADVERTISING OR A PROMOTION? $$$ RESEARCHED A PRODUCT / SERVICE (ONLINE) PURCHASED A PRODUCT / SERVICE (ONLINE) RECOM- MENDED A PRODUCT / SER- VICE TO A FRIEND CLICKED / INTERACTED WITH THE ADVERT $ 51.30% 33.18% 29.78% 24.78% 26.25% 20.69% 19.92% 11.56% ...IS ALWAYS ON THE TECH MOBILE USER

Infographic: Mobile user is always on

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Infographic: Mobile user is always on