This document summarizes key findings from an online survey of business people in the Middle East. It shows that smartphones and laptops are the most regularly used devices to access the internet. Respondents are likely to use the internet in the future for activities like social networking, getting news and information, online shopping, and internet banking. Brand websites and word-of-mouth are highly influential on purchase decisions. The document also provides details on internet usage patterns and preferences for different media throughout the day.

1. REAL -OPINIONS DH090617 Middle East Internet Industry Focus M E M B E R ABC ELECTRONIC ASSOCIATE ESOMAR

2. Key Research Findings… REAL -OPINIONS M E M B E R ESOMAR

3. Internet Enabled Devices Q. Which of the following devices do you REGULARLY use to access the Internet? (Multiple Response) Q. Which of the following devices do you EXPECT to use accessing the Internet with within the next 12 months? (Multiple Response) Base (Online Business People in Middle East): 446

4. Usage of the Internet Q. For each of the following statements about your usage of the Internet, which have you done and are likely to do in the future? (GRID) Base (Online Business People in Middle East): 446 96% (+7) 87% (+19) 78% (+31) 81% (+12) Likely to

5. Influence of Media Q. Generally speaking, please rate how influential you believe each of the following is on you when making up your purchase decisions? (Please select one column response for each row) Base (Online Business People in Middle East): 446

8. Q. In which locations do you REGULARLY access the Internet? (Multiple Response) % Location Access Internet - Access from home (particularly in Saudi & other GCC countries) and work are dominant locations, although around ¼ are accessing through internet cafes in the wider Middle East. Base: Panel Members (n=97,510)

9. Usage of Media Throughout Day - Different media approaches to capture attention throughout the day. Q. As you pass through the following key moments on a typical weekday, please select all the types of media advertising you are usually exposed to (either actively or passively watching, reading or listening to). (Please select all the advertising columns that apply for each time period on the row). Base (Online Business People in Middle East): 446

10. Encourage Organisations to Use Internet for Marketing - Ability to prove effectiveness is the basis of our research approach. Q. Please rate how influential the following would be to increase your organisation’s usage of the Internet for marketing and advertising? (Please select one columns response for each row) Base (Involved in advertising or marketing): 374

11. About us… REAL -OPINIONS

14. Some clients researchers have worked with…

15. Industry Media Coverage

16. Media Coverage

17. Presented at: IIR Market Research training session (5 days in Dubai, UAE), October 2009, Dubai UAE. Presented at: IIR Digital Marketing training session (5 days in Dubai, UAE), August 2009, Dubai UAE. Presented at: Digital Marketing 2009 (March 2009, Dubai UAE). Keynote Speech. Presented at: New Media Conference 2008 (15 th December 2008, Dubai UAE). Presented at: Information Europe 2008 Topic: The Impact of the Internet on Young Muslim Attitudes - Exclusive study results: Online research with youth in Middle East and Muslim youth in Western countries - A comparison of the two groups - Changing target audience behaviour: Prolific internet use growth and penetration in youth groups - Evolving research techniques - Identifying leader and opinion influencers for this target group - The impact of Web 2.0 Presented at: eCommerce Middle East Summit 2008 Keynote Speech: GCC Businesses - Present & Future Usage of Internet & eCommerce - Are businesses keeping up with online consumers - Emerging trends in technology & usage of Internet - Actual search and purchase online - why the low conversion - Implications of Web 2.0 for businesses Presented at AME Info Digital Marketing 2008 Topic: Market Insight into Young Consumers (i.e. Youth in Saudi Arabia) - The youth market is THE market it comes to discovering and pushing virtual boundaries as they grow up with the digital revolution. Along with an analysis of who and what they do online, we also focus on their consumption of digital devices, what are the areas of interest and how they intertwine themselves in different Web 2.0 user generated content. Opinions are also assessed to see how influential they can be in helping to make or break new products being introduced to the market. Conferences 2008 / 2009 - Dan Healy CEO presenting

18. Some of our recent news… Real Opinions announces first website audience measurement tool in Middle East - AME Info http://www.ameinfo.com/177056.html Young dodge the Internet censors http://www.thenational.ae/article/20081028/NATIONAL/598829142 Obama sole choice in Middle East http://www.thenational.ae/article/20081027/FOREIGN/331534352 BBC: Hotel Urged to Free Shark http://news.bbc.co.uk/2/hi/science/nature/7678780.stm UAE steps up campaign against pirated webcasts. http://www.gulfnews.com/nation/Research_and_Technology/10249475.html Internet is the new adman for regional companies http://www.business24-7.ae/Articles/2008/5/Pages/05252008_74853e2c6d0b43b685c875610762511a.aspx People want space to breathe http://thenational.ae/article/20080522/NATIONAL/479082660 Internet subscribers unhappy with duopoly http://thenational.ae/article/20080521/BUSINESS/73846856 Emirates tops online user poll http://www.ameinfo.com/157699.html Real Opinions deliver keynote speech at eCommerce Middle East Summit 2008: Present & Future Usage of Internet & eCommerce. http://www.terrapinn.com/2008/ecom/programme.stm#3290 Companies in the GCC are slow to adapt to the Internet age http://www.thenational.ae/article/20080423/BUSINESS/811796142 Digital marketing gives 850 more reasons a day to buy http://www.ameinfo.com/151462.html Real Opinions commissioned by AME Info to conduct Business People and Young Consumer research for Digital Marketing 08 http://www.ameinfo.com/145774.html

19. Some of our solutions… REAL -OPINIONS

20. ONLINE COMMINITIES We have set-up our own Middle East online panel and through affiliates to global online panels. Whether it’s youth in Saudi Arabia, business people in the GCC or those interested in visiting Dubai from elsewhere, we can discover their opinions. We can also develop engaging community websites harnessing and focusing discussions on subjects of interest to you. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg for feedback. Create portals for ad-hoc feedback and automatic bubbling of suggestions based on user voting REAL -OPINIONS

21. We have set-up a process to ensure your communication is both strategically rooted in your objectives and that advertising spend is optimized to reach these objectives. Referred to as Effects Based Operations (EBO), we strategically analyze the target audience, develop strategic messages, pre-test communication, assess actual communication reach and frequency by channel and overall effect in terms of key objectives. This whole process optimizes ROI and legitimizes every choice made in the campaign with a scientific quantitative approach. o 360 COMMUNICATION REAL -OPINIONS

22. REAL OPINION LEADERS Access the opinions of leaders in various fields throughout the region. Tapping into the opinions of these people provides insight into specialist areas, identify developing trends & issues impacting upon key industries. These leaders are not only sought after and respected, but also carry great viral communication potential to make or break in the court of public opinion through social networking websites. These is where buzz marketing starts. These are the people you need on your side Access the opinions of leaders in various fields throughout the region. Tapping into the opinions of these people provides insight into specialist areas, identify developing trends & issues impacting upon key industries. These leaders are not only sought after and respected, but also carry great viral communication potential to make or break in the court of public opinion through social networking websites. These is where buzz marketing starts. These are the people you need on your side REAL -OPINIONS

23. Using an innovative survey design & technique, we are able to provide you with a multi-layered analysis of your workforce. Analyzing areas such as motivation, leadership, communication, retention and a gap analysis of the organization from an employee’s perspective to help you prioritize the areas to improve. We are also able to help put your results into perspective with a benchmark comparison of results from the region & beyond. What next? We can help you act upon these results with leading internal communication, training and development consultants. WORK FORCE REAL -OPINIONS

24. We employ highly experienced researchers with both extensive regional and international experience who have worked with clients from various government, NGO’s and multinationals in extremely challenging locations. We have partnerships with high level psychologists, communication experts, statisticians and consultants around the globe we can tap into to work on your specialist projects to ensure success, no matter where. We use multimodal and innovative research techniques to be your eyes and ears on the changing landscape. SPECIAL PROJECTS REAL -OPINIONS

25. With our team of industry leading developers and researchers, we are able to provide innovative research solutions to help you better understand internet behaviour to harness this rapidly evolving medium. Whether it’s improving your website’s usability, harnessing Web2.0, benchmark the performance of all your organisation’s, improving purchase conversion rates, pre-testing designs or getting more value from your online advertising, we can help. ONLINE WORLD REAL -OPINIONS

26. Whether you want to capture the opinions of people at a particular place and time or a fast response on the back of an event, we have introduced our ‘Right Now’ mobile phone research tool. Using a short telephone code, those in our panel or for example attendees at an event can provide their feedback instantly by answering a series of questions via SMS/text messages. You can view the result instantly online. Mobile phone usage is prolific in the region and this allows a greater coverage of respondents to participate, no matter where they are. RIGHT NOW o o o o o o REAL -OPINIONS

27. Effective Measure combining website analytics (actual visitor behaviour) with copywriter survey data (visitor demographics, lifestyle and purchase involvement) to comprehensively profile visitors. For advertisers, it helps you to discover what websites to find your target market and efficiently communicate to them. For website owners, it shows how unique your website visitors are to potential advertisers and t better understand the user experience. We use a patented pending process to provided unprecedented accuracy and transparency, tackling issues such as the impact of cookie deletion on unique visitor calculations. REAL -OPINIONS

28. Read about us online… Website – Blog – Twitter – LinkedIn - ESOMAR REAL -OPINIONS

29. Website: www.real-opinions.com Have your opinion heard… Join our panel now

30. Blog: www. real-opinions.blogspot.com

31. Twitter: www. twitter.com/realopinions

32. LinkedIn: http://www.linkedin.com/in/danhealyrealopinions

33. LinkedIn: http://www.linkedin.com/in/danhealyrealopinions

34. [email_address] REAL -OPINIONS