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microsoft swot analysis

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strategic management microsoft SWOT analysis

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microsoft swot analysis

  1. 1. Strategic Management SWOT Analysis Mohamed IbrahimGabr 11104453 IhabMohamed Tarek 12105180 Ahmed Mohamed Sayed 12105555 Mahmoud Assim 12105161 Dr. Amal Asfour
  2. 2. About Microsoft • Founded in 1975, Microsoft is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. • Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox game consoles, Windows Phone and the Microsoft Surface tablet line-up. It is also one of the world's most valuable companies.
  3. 3. History • 1975–1985: The founding of Microsoft • 1985–1991: The rise and fall of OS/2 • 1992–1995: Domination of the corporate market • 1995–1999: Foray into the Web and other ventures • 2000–2005: Legal issues, XP, and .NET • 2005–present: Vista, Windows 7, Windows 8 and Windows 10
  4. 4. Vision Statement • Our Strategy:- -Build best-in-class platforms and productivity services for a mobile-first, cloud-first world. • Analysis of the strategy:- -The statement is short (one sentence), its also achievable but its not broad because they didn't mention there products and services except mobile and cloud services .
  5. 5. Mission Statement • Our Mission:- -Empower every person and every organization on the planet to achieve more. • Analysis of the mission:- -This mission lacks three components: Self concept, technology, Products and services .
  6. 6. SWOT Analysis Definition • The SWOT analysis helps organizations assess issues inside and outside the organization. • The SWOT analysis, made up of an assessment of strengths, weaknesses, opportunities and threats • SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.
  7. 7. SWOT Analysis Strengths Opportunities 1. Brand loyalty 2. Brand reputation 3. Easy to use software 4. Strong distribution channels 5. financial performance 1. Cloud based services 2. Mobile advertising 3. Mobile device industry 4. Growth through acquisitions Weaknesses Threats 1. Poor acquisitions and investments 2. Dependence on hardware manufacturers 3. Criticism over security flaws 4. Mature PC markets 5. Slow to innovate 1. Intense competition in software products 2. Changing consumer needs and habits 3. Open source projects 4. Potential lawsuits
  8. 8. Recommendation • Microsoft company has to put strategies and polices to overcome company obstacles threats and weaknesses
  9. 9. Thanks… The End.

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