The IT sector in India has experienced phenomenal growth since economic reforms in the early 1990s. It has grown many folds in revenues from 1.2% of GDP in 1991-92 to an estimated 9.3% in 2015-2016. There are now around 600 centers set up by Indian IT companies in 78 countries serving over 200 cities. The IT sector is expected to reach revenues of $225 billion by 2020. IT services make up the largest share of the Indian IT market at 52% while business process management accounts for 19% and software products and engineering services make up 20%.

2. SECTOR INFORMATION
• IT sector has achieved a phenomenal growth during the post-
economic reform period.
• It sector has grown manifold during the period 1991-92 to 2015-16.
• There are around 600 centres set up by the Indian IT companies in 78
countries catering to the It related requirements of people in over 200
cities, performing very well and showing remarkable growth in terms
of national GDP (NASSCOM analysis report).
• In the year 2015-2016, revenues has grown from 1.2 percent to nearly
9.3 percent.
• It sourcing market has grown from 52% in 2012 to about 56% in 2016.
• By 2020, It sector is expected to reach USD 225 billion target.

3. CONT…
24 29 32 32 32 34 35 37 41 44
50
59 69 76 87 96.5 108 117 126 137
0
50
100
150
200
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Indian IT Industry(US $bn)
CAGR 10.45%
Domestic Export
M A R K E T S I Z E

4. CONT…
52%
19%
20%
9%
Sector wise Breakup of Indian
IT Market(US$ bn) FY18
IT Services
Business Process Management
Software Products and Engineering Services
Hardware
57%
21%
22%
Sector Wise Breakup Of Export
Revenue FY18
IT Servies
BPO
S E C T O R C O M P O S I T I O N

5. PORTER’S FIVE FORCES
Threat of substitutes
Brand Loyalty: High
Switching Cost: High
Close Relationships: High
Industry Rivalry
Concentration of competitors: High
Diversity of competitors: High
Product/Price Differentiation: High
Threat of new entrants
Cost of entry: High
Economies of scale: High
Brand Loyalty: High
Bargaining power of buyers
Switching Cost: High
Buyer concentration: High
Bargaining power of suppliers
Switching Cost: High

6. COMPANY
OVERVIEW
• Microsoft company is a technology company.
• Develops, licenses, and support a range of software
products, services and devices.
• Segments:
1. Productivity and business processes.
2. Intelligent cloud and more personal
computing.
• Products:operating systems
cross-device productivity applications
server applications
business solution applications
desktop and server management tools
software development tools
video games
training and certification of computer system
integrators and developers
M
I
C
R
O
S
O
F
T
O R P O R A T I O N

7. SWOT Analysis
Strength
Dominant brand image
Product alignment with positive externalities
Strong alliances with other firms
Weakness
Vulnerability to cybercrime
Imitability of some products
Lack of dominant computer hardware products
Opportunity
Business diversification
Innovation for computer hardware products
Stronger security against cybercrime
Threat
Cybercrime
Piracy
Strong competitive rivalry

8. PRODUCT PROFILE
One Drive Word
Share Point Excel
Power Point
Outlook
Microsoft Teams OneNote

9. COMPANY NEWS
Microsoft sees sense, will give Office 365
admins veto rights on self-service
Power tools.
• From November 19, Microsoft will be able
to disable the self-service platform, on a
per-app basis.
• Microsoft will bypass the user’s Office 365
administrators and purchase Power
Platform tools Willy-nilly for work.
• Bypassing Office 365 thus prevent
coworkers from licensing and installing
PowerBI, PowerApps, and Flow
unbounded.
Competitor Analysis
12981
80176
0
20000
40000
60000
80000
100000
Competitor Analysis
Office 365 G Suite HP OpenView
Zoho Office Suite Quip Libre Office
IBM Connections

10. PRODUCT INFORMATION
• Office 365 is an integrated experience of apps and services, designed to help you
pursue your passion and grow your business.
• It gets applications like Word, Excel, Power Point and more.
• These applications get updates on monthly basis.
• Allow use of the Microsoft Office Online Suite on subscription basis.
• Successor to Microsoft Business Productivity Online Suite (BPOS).
• Aimed at corporate users.
• Allows cloud-powered email for customer service.

11. SWOT analysis of Office 365
Strengths Weaknesses Opportunities Threats
• Strong position and
momentum.
• Broad and feature-rich
offering.
• Strong organisational
commitment.
• Wide availability of
Implementation and
Development skills.
• Large and committed
ecosystem of resellers,
ISVs and service
providers.
• All-or-Nothing approach
results in low value for
light users.
• Functional gaps.
• Complexity.
• Difficult migrations.
• “New ways of work” on
the rise.
• Synergies with other
Microsoft products can
be further exploited.
• Applying advanced
technology assets.
• Driving CSP channel Sell-
Through into the SMB
market.
• Dissillusionment.
• New competitive fields
offer new chance to
competitors.
• Legacy of On-Premises
versions of the suit
anchors long-term
customers.

12. MARKETING MIX
Product
Price
Place
Promotion
• First version included Microsoft Word, Microsoft PowerPoint and Microsoft Excel.
• With time, it has shared features like OLE data-integration, common spell-checker and scripting language Visual
Basic for Applications.
• Microsoft has adopted a value-based pricing system and offers its product at mid-premium prices.
• Offering products at discounted price to the students in order to grab the youth market.
• Adopted Freemium pricing strategy (free usage of office 365)
• Microsoft has adopted both sales and advertising techniques to promote Microsoft office 365.
• Launched visible campaign for advertisement.
• Emphasize on the products, their versions and upgrades to create and maintain interest in the product
line.
• Office was introduced first time at COMDEX in Las Vegas.
• Offers Home Use Program or HUP.
• Adopted push strategy (direct and indirect selling).

13. SEGMENTATION TARGETING POSITIONING
Geographic Demographic Behavioral Psychographic
Region– Global
Marketplace
Density– Urban and
rural
Age– 16 and older
Gender– Male &
females
Life Cycle Stage-Bachelor
Stage young, single people not
living at home, newly married
couples young, no children, Full
Nest I youngest child under six,
Full Nest II youngest child six or
over
Occupation- Students,
employees, professionals.
Degree of loyalty- Hard
core loyal, soft core
loyal.
Benefits sought-
efficiency, accuracy,
speed.
Personality-
Determined &
ambitious
User status- non-users,
potential users, first-
time users, regular
users and ex-users.
Social class- Lower
class, working class,
middle class and
upper class.
Lifestyle-
Mainstreamer
Aspirer
Succeeder
Explorer
Reformer
Targeting- Universal Event Tracking, Remarketing
Location Targeting, Device Targeting,
Custom audiences.
Positioning- Microsoft uses two types of positioning
1) Multi-segment positioning.
2) Standby positioning.

14. PRODUCT LIFE CYCLE

15. ORGANIZATION STRUCTURE
CEO
Engineering
Groups
Cloud & AI group
Experiences + Devices
Artificial Intelligence and Research
Business
Functions
Business Development Group
Corporate, External and Legal affairs
Corporate Strategy and Planning
Finance Group
Global Sales, Marketing and Operations
HR Group
LinkedIn
Marketing Group
Worldwide Commercial Business

16. JOB DESCRIPTION AND JOB SPECIFICATION
Software Design Engineer (SDE):
• Apply technical talents and creativity.
• Develop next generation applications, OS and tools.
Software Design Engineer in Test (SDET):
• Design, develop and maintain automation system.
• Develop product testing strategy by utilizing innovative test
technologies.
Software Test Engineer (STE):
• Lead the charge to prepare a functional product for release.
• Write test plans and bug reports.
Program Manager (PM):
• Drives the technical vision, design and implementation of next
generation software solutions.
• Define strategy and features of a product from system architecture
to user experiences.
Selection Process:
Microsoft conducts 4 to 5 rounds to
select the freshers as SDE in their
organisation:
• Online Round
• Onsite Round
• Technical Round 1
• Technical Round 2
• Technical Round 3 (System
Design Round)
• Technical-cum-HR round

17. FINANCIAL ANALYSIS OF MICROSOFT
-50.00%
0.00%
50.00%
100.00%
HUNDREDS
GROSS PROFIT MARGIN o Gross Margin % = Gross profit (June 2019) /
Revenue (June 2019) * 100
= 82933 / 125843 * 100
= 65.90%
o Fixed assets added during the year = Sep 19 –
Sep 18 = 278,955.00 - 257,619.00 = 21,336
o Working capital of the year=80.3 bn
o Debt-to-equity ratio that ended in Sept 2019 =
0.72