Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest domestic mobile phone manufacturer. Micromax's mission is to develop innovative technologies that enhance customers' lives while their vision is to be a trusted market leader. They have over 1900 employees across India and international offices in Hong Kong. While Micromax produces affordable phones, it faces competition from other national and international brands. It aims to expand into new markets and technologies like 4G, wearables and virtual reality.

2. About the Company
 Micromax is an Indian consumer electronics company . It
is a private limited company.
 12th largest mobile handset manufacturer in the World.
 Micromax started it’s journey as a software company since
1999, located in Gurgaon, Haryana, India.
 In 2008, it entered mobile handset business.
 It has become The largest Indian domestic mobile handsets
company in 2010.

3. Rahul
sharma
Sumeet
Arora
Vikash
jain
Rajesh
agarwal

4. MISSION
• To successfully overcome the technological barriers and
constantly engender “life enhancing solutions”.
VISION
• To develop path breaking technologies and efficient processes
that incubate newer markets, enliven customer aspirations and
continue to make Micromax a trusted market leader amongst
people.
• Ideology stems from its rooted belief in “ Innovation” and
delivering “nothing short of the best”

5. • Micromax is one of the leading Indian Telecom
Company.23 domestic offices across the country and
international offices in Hong Kong, it has around
1900 employees.

6. mobiles
LED televisionsTablets
Data card

7. SWOT
ANalysis

8. SWOT Analysis
-Innovative & Featured
products.
-Launching of new products
in market frequently.
-Low selling price of
products.
-Lack of quality in
products
-Poor service after sales
support
-Misunderstanding has an
Chinese brand
-Market Expansion
-E commerce
-Introduction of 4G
-Wearable technology and
Virtual reality
-Competition from
national & global
players.
-High competition from
local & international
players

9. Breaking out to Smartphone's from Featured phones
When there are about 650 million mobile
users in India, only 12 per cent of them are Smartphone
users. So the headroom to grow is tremendous.
Focusing the youth
Younger generation are so fascinated towards
Smartphone's.
They depend more on it, rather than PC for all their works.

10. Marketing Strategy
Micromax has been focused in earlier
stages in rural areas with feature phones
because when we consider Indian market
major population lies on rural area which is an
huge market by itself. But know we can see
change of strategy by moving towards
Smartphone's which have great response over
the entire Indian market. As per records of
2015, Micromax Smartphone’s is second best
selling phone in India.

11. Target markets

12. Targeting women
Indian women have become
more independent with rising
disposable incomes.
Micromax has been successful
in segmenting the market by
launching the Bling series
targeted at women.
Micromax Q55 is a phone
which was launched to target
the female population only.

13. As smart phones are future of telecommunication
industry, Micromax has started focusing on it
strongly. After launching of low price smart phone
in market Micromax has also provided the cheapest
tablet in market to draw the attention of youth.
Rs. 6499 /-
Target Youth

14. Professionals keep two phones in today’s life:
• One for Professional use
• One for Personal use
• Micromax will come up with Dual SIM mobile
phones. Micromax has to focus on
this target to cater need “A single phone with
Business and Private use with separate
numbers and bills”.
Target Professionals

15. …Competitors…
 Samsung
 Sony
 i-Phone
 LG
 Carbon
 Lava
 Maxx
 Spice
 Celkon
 Lenovo
Dell
 Blackberry
 HTC
G’Five
 Huawei