2. Introduction
• Company – Micromax
• Founded - 2008
• Headquater – Gurgoan Haryana (India)
• Product – mobile
• Brands – Q1,Q2,Q5,Q7 and others
• Market share- 6%
• Key people – Rajesh Agarwal , Sumeet Arora
, Rahul Sharma , vikash jain.
3. Strength
• it has 1800 mAh battery size having 30 days
standby time.
• affordable price
• Dual sim
• Handsets Switching Networks (GSM - CDMA)
4. Weakness
• It has only 6% market share in the market.
• Total turn over less than nokia
• It has not as much good brand value the
customer mind as it’s competitors have.
5. OPPORTUNITY
• This “dual-SIM” feature is today present in 20
to 30 percent of all mobile handsets sold in
India.
• market leader Nokia does not have a single
dual-SIM handset in its vast repertoire of
phone models for India.
• Micromax is now India’s third-largest GSM
mobile phone vendor with a market share of
6% after Nokia (62%) and Samsung (8%).
6. THREAT
• Many MNC Company are coming to the
market with great number of brands with dual
sim and Thare are all ready big companies in
the market like as Nokia , samsung , LG.
7. MARKETING STRATEGY
• A 360 Degree advertising .
• Long battery targeting to rural areas.
• It is giving 5% commission to his distributers.
• Nokia usually gives a channel margin of 2
percent of which 1 percent is usually given
away as discounts. The remaining 1 percent
cannot sustain any business.
• periodic schemes or issues around “price
protection”.
8. Vision
• The company’s vision is to develop path-
breaking technologies and efficient processes
that incubate newer markets, enliven
customer aspirations and continue to
make Micromax a trusted market leader
amongst people. The Micromax ideology
stems from its rooted belief in ‘Innovation’
and delivering “nothing short of the best.”
9. Thank you
Presented by
Md. Aneesh
kuldeep katiyar
niteah suman
sandeep singh
