Micromax is a leading Indian mobile company with domestic offices across India and internationally. Its headquarters is in Gurgaon, India and it has over 125,000 retail outlets nationwide. Micromax was founded in 2000 and started manufacturing mobile phones in 2008 with a focus on low pricing and long battery life. It initially sourced phones from China but now manufactures domestically in India. Micromax is currently the second largest mobile company in India with a 19.1% market share gained in just three years from 2010 to 2013.

1. MICROMAX

2. Micromax is leading domestic company with
23 domestic offices across country and
International offices in Hong Kong, USA,
Dubai, Nepal, Sri Lanka and Bangladesh.
The head quarter is in Gurgaon(Haryana).
In present Micromax has 125000 retail
outlets in India. The companie’s vision is
to develop path breaking technologies and
efficient processes that are newer to the
markets.
INTRODUCTION

3. Micromax was originally incorporated in
2000 under name Micromax informetics.It
started its mobile phones manufacturing
in operations in 2008 with focus on Low
pricing and long battery. Until 2013
company sourced its all mobile phones
from China.
HISTORY

4.  Micromax initially started with Long life battery
phones but company introduce its 1st Android
phone in 2010 under CANVAS series.
 Micromax is 2nd largest mobile company after
Samsung in India with 19.1% Market share in
just 3yrs(2010-13)
 Company enjoys turnover of US$2.2billion in
2014(Q1)
 Originally company sources its all phones from
China but now they started manufacturing
mobile phones in Rudrapur, Uttrakhand(INDIA)
from April 2014
 Akshay Kumar is Brand Ambassador of company
but Hugh Jackman appeared in 2013 for Canvas
Turbo and Chitrangda Singh for Canvas 4.
MAJOR CHANGES

5. FOUNDERS
Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal
Sandeep Kapoor
(Chairman)
Vineet Taneja
KEY PERSONS
(CEO)
Shubodip Pal
(CMO)

6.  Company Launched its Smartphone(Canvas
MAd) in Russia for their Young Generation in
2013.
 Micromax shipped 46million phones while
Apple and Samsung together shipped
35million in 2013(Q2).
 Micromax became the first Indian
smartphone maker to release Windows8.1
smartphones.
 Micromax sells 2Million phones in every
month(globally)
Cont…

7. No doubt Micromax is a Domestic Company
which have its products with low prices
but if we consider its performance which
is quiet better than competitor's products.
The Company offers wide range of Quality
Phones with latest Software's and many
more features.
CONCLUSION

8. EFFORTS BY: