My micromax
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Micromax is an Indian electronics company and the 10th largest mobile phone manufacturer globally. Founded in 2000 as a software company, Micromax entered the mobile phone business in 2008 and became the largest Indian mobile phone brand by 2010. Micromax produces mobile phones, tablets, computers and other electronics. It has global operations and manufacturing units in India. Though initially focused on rural feature phones, Micromax is now India's second largest smartphone brand behind Samsung. Keys to Micromax's success have been frequent new product launches, innovative features, low prices, effective promotion and being an Indian manufacturer.
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Micromax
Micromax is an Indian mobile company founded in 2008 with headquarters in Gurgoan, Haryana. It has a 6% market share in India and brands like Q1, Q2, Q5, and Q7. Strengths include affordable prices, dual SIM capabilities, and batteries with 30 days standby time. Weaknesses are its small 6% market share compared to competitors like Nokia. Opportunities exist in capturing the dual-SIM market and competing with Nokia who lacks dual-SIM phones. Threats are numerous global competitors and already large brands in India. Micromax's marketing strategy focuses on 360 degree advertising, targeting rural customers with long battery phones, and offering higher distributor commissions than competitors
Micromax
Micromax is an Indian electronics company headquartered in Gurgaon, Haryana. It is the largest Indian mobile handset company and 12th largest globally. Micromax entered the mobile handset business in 2008 and became the largest Indian company in that market by 2010. The company's vision is to develop innovative technologies to incubate new markets and make Micromax a trusted leader through enhancing customers' lives. Some of Micromax's industry firsts include devices with long battery life, universal remote controls, dual SIM/mode phones, and gesture-controlled phones.
Micromax case study - operations management
Micromax became inspired to create their first mobile phone product after seeing a PCO owner power his business using a truck battery that he had to transport long distances to charge. Micromax designed a phone with a battery that could last 30 days on a single charge and provide 17 hours of talk time. This phone, the X1i, sold for Rs. 2,249 and was very popular in rural India, launching Micromax's success in the mobile handset business. Within 30 months, Micromax had captured about 10% market share in India, becoming the second largest brand behind Samsung. The company aims to differentiate its products by focusing on features important to price-conscious, rural users like long battery life or
Micromax Marketing
Micromax began as an IT solutions company in 2000 and entered the mobile handset business in 2008. They launched their first phone, the X1i, which boasted a month of battery life. In subsequent years, Micromax expanded their product lines and emerged as the top handset manufacturer in India in 2012 with a 16.6% market share, surpassing previous leader Samsung. Today Micromax offers a broad portfolio of over 60 mobile models including smartphones, feature phones, tablets, TVs and other devices, selling around 2.3 million devices per month through their large retail network across India.
Downfall of micromax
This will enrich your knowledge about the key facts of downfall of micromax - indian mobile giant. This don't cover the detailed report but will give you an overview.
Micromax
This document presents information about the Indian electronics company Micromax. It discusses that Micromax started as a software company in 1999 and entered the mobile handset business in 2008, becoming the largest Indian mobile company by 2010. It provides key details about Micromax's founders, CEO, product lines including mobiles, tablets, TVs, and market share which is about 1.3 million mobile handsets per month in India. The document also outlines Micromax's strategies to expand in urban and international markets and objectives to focus on urban youth and achieve double digit market share by 2014.
Micromax
Micromax is an Indian electronics company that began as an IT software firm in 2000. It entered the mobile handset business in 2008 and quickly became one of the largest Indian mobile companies by offering affordable innovations. Micromax is now the 12th largest global handset manufacturer and India's 3rd largest mobile brand. It focuses on low-cost smartphones and feature phones and has become the second largest smartphone seller in India behind Samsung. Micromax continues to diversify its product portfolio beyond mobile phones into tablets, data cards, LED TVs, and home theaters.
Micromax Mobile
1) Micromax began as a small Indian company distributing computer peripherals and saw an opportunity in the growing but Nokia-dominated Indian mobile phone market.
2) In a few short years, Micromax has grown to produce over 1 million phones per month and has become the third largest brand in India behind Nokia and Samsung.
3) Micromax has differentiated itself by designing phones specifically for the Indian market with long battery life and dual SIM cards, and by focusing initially on rural and small town consumers rather than urban areas.
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Micromax
Micromax is an Indian mobile company founded in 2008 with headquarters in Gurgoan, Haryana. It has a 6% market share in India and brands like Q1, Q2, Q5, and Q7. Strengths include affordable prices, dual SIM capabilities, and batteries with 30 days standby time. Weaknesses are its small 6% market share compared to competitors like Nokia. Opportunities exist in capturing the dual-SIM market and competing with Nokia who lacks dual-SIM phones. Threats are numerous global competitors and already large brands in India. Micromax's marketing strategy focuses on 360 degree advertising, targeting rural customers with long battery phones, and offering higher distributor commissions than competitors
Micromax
Micromax is an Indian electronics company headquartered in Gurgaon, Haryana. It is the largest Indian mobile handset company and 12th largest globally. Micromax entered the mobile handset business in 2008 and became the largest Indian company in that market by 2010. The company's vision is to develop innovative technologies to incubate new markets and make Micromax a trusted leader through enhancing customers' lives. Some of Micromax's industry firsts include devices with long battery life, universal remote controls, dual SIM/mode phones, and gesture-controlled phones.
Micromax case study - operations management
Micromax became inspired to create their first mobile phone product after seeing a PCO owner power his business using a truck battery that he had to transport long distances to charge. Micromax designed a phone with a battery that could last 30 days on a single charge and provide 17 hours of talk time. This phone, the X1i, sold for Rs. 2,249 and was very popular in rural India, launching Micromax's success in the mobile handset business. Within 30 months, Micromax had captured about 10% market share in India, becoming the second largest brand behind Samsung. The company aims to differentiate its products by focusing on features important to price-conscious, rural users like long battery life or
Micromax Marketing
Micromax began as an IT solutions company in 2000 and entered the mobile handset business in 2008. They launched their first phone, the X1i, which boasted a month of battery life. In subsequent years, Micromax expanded their product lines and emerged as the top handset manufacturer in India in 2012 with a 16.6% market share, surpassing previous leader Samsung. Today Micromax offers a broad portfolio of over 60 mobile models including smartphones, feature phones, tablets, TVs and other devices, selling around 2.3 million devices per month through their large retail network across India.
Downfall of micromax
This will enrich your knowledge about the key facts of downfall of micromax - indian mobile giant. This don't cover the detailed report but will give you an overview.
Micromax
This document presents information about the Indian electronics company Micromax. It discusses that Micromax started as a software company in 1999 and entered the mobile handset business in 2008, becoming the largest Indian mobile company by 2010. It provides key details about Micromax's founders, CEO, product lines including mobiles, tablets, TVs, and market share which is about 1.3 million mobile handsets per month in India. The document also outlines Micromax's strategies to expand in urban and international markets and objectives to focus on urban youth and achieve double digit market share by 2014.
Micromax
Micromax is an Indian electronics company that began as an IT software firm in 2000. It entered the mobile handset business in 2008 and quickly became one of the largest Indian mobile companies by offering affordable innovations. Micromax is now the 12th largest global handset manufacturer and India's 3rd largest mobile brand. It focuses on low-cost smartphones and feature phones and has become the second largest smartphone seller in India behind Samsung. Micromax continues to diversify its product portfolio beyond mobile phones into tablets, data cards, LED TVs, and home theaters.
Micromax Mobile
1) Micromax began as a small Indian company distributing computer peripherals and saw an opportunity in the growing but Nokia-dominated Indian mobile phone market.
2) In a few short years, Micromax has grown to produce over 1 million phones per month and has become the third largest brand in India behind Nokia and Samsung.
3) Micromax has differentiated itself by designing phones specifically for the Indian market with long battery life and dual SIM cards, and by focusing initially on rural and small town consumers rather than urban areas.
Micromax
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest domestic mobile phone manufacturer. Micromax's mission is to develop innovative technologies that enhance customers' lives while their vision is to be a trusted market leader. They have over 1900 employees across India and international offices in Hong Kong. While Micromax produces affordable phones, it faces competition from other national and international brands. It aims to expand into new markets and technologies like 4G, wearables and virtual reality.
Micromax and its path to success
Micromax is an Indian mobile device manufacturer founded by Manu Jacob and others. Its mission is to overcome technological barriers and provide life-enhancing solutions, while its vision is to develop innovative technologies that create new markets and delight customers. Micromax believes in innovation and excellence. It saw unexpected growth in revenue and profits in 2015. While successful in India, Micromax's challenge was to become a global brand by changing perceptions of Indian companies. It did so by being the world's first dual-SIM provider, offering 30-day battery life, and highlighting that it is India's #2 mobile and smartphone brand.
Presentation on micromax
Micromax is an Indian electronics company founded in 2000 that became one of the largest Indian mobile phone manufacturers. It uses penetration pricing and sources products from China to offer affordable smartphones and basic phones. While it focuses on rural markets in India, Micromax uses celebrity endorsements and online/sports marketing to increase its brand image. It faces threats from other low-cost brands but has opportunities in India's growing low-end mobile phone market.
Case Study On Micromax
Micromax was once India's top smartphone brand, holding a 22% market share in 2014. However, several factors led to its decline, including increased competition from Chinese smartphone makers that used the same factories as Micromax. Management issues also hurt Micromax as it struggled to differentiate itself and faced resignations in top leadership. By 2015, Micromax's market share fell significantly as Chinese brands like Xiaomi and Lenovo partnered with e-commerce companies to gain market share through low prices and online sales channels. Ultimately, Micromax's failure to secure new funding and adapt its strategy in the face of strong Chinese competition led to its fall from the top position in India's smartphone market.
Debasis micromax informatics ltd is a new delhi
Micromax is an Indian electronics company that began as a distributor but now manufactures mobile phones and other devices. It has grown rapidly to become one of the largest mobile phone brands in India, with a 22% market share in smartphones. The report discusses Micromax's history and growth strategy, including focusing first on rural markets and introducing innovative features. It provides a SWOT analysis and expectations for the company's future expansion internationally and into other electronic products.
2219359 635419329172595000
Micromax is one of the leading Indian mobile phone manufacturers with headquarters in Gurgaon, India. It started manufacturing phones in 2010 and has grown rapidly, establishing 23 domestic offices and international offices in several countries. Micromax offers a wide range of affordable phones and was the first company to introduce phones with long battery life, dual SIM cards, and other innovative features. It focuses on rural areas for most of its sales. To support its growth, Micromax plans to expand its distribution network and service centers.
Micromax STRATEGY
Micromax is an Indian electronics company that began as a software company in 1999. It entered the mobile handset business in 2008 and became the largest Indian mobile company by 2010. Micromax has over 1900 employees across India and internationally. While it currently dominates the rural mobile market, Micromax's strategy is to improve visibility and brand awareness in urban markets through innovative products at affordable prices and expansion into related product categories like tablets and LED TVs.
Miromax
Micromax is an Indian smartphone manufacturer founded in 2008 that focuses on the rural Indian market. Their goals are to develop new technologies, incubate new markets, and become a trusted market leader through innovation. Some of their innovations include phones with 30-day battery life, dual-SIM phones, and phones that can control home appliances. They target both rural and urban markets, including women, young people, and executives. Micromax has been successful through strategic partnerships, nationwide distribution networks, and affordable yet high-quality products.
Advertisement strategy for micromax canvas 4
Micromax is an Indian electronics company that wants to promote its new Canvas 4 smartphone. It aims to position itself as a premium brand that can challenge Samsung's dominance in India. The advertising campaign's objectives are to increase sales and market share while changing Micromax's image from a cheap knockoff to a premium brand. The target audience is technology-savvy youth and professionals aged 18-40 living in tier 1-3 cities. The campaign will run continuously for 3 months across TV, print, and digital media, emphasizing the phone's advanced features through rational and emotional appeals. The total budget is 15 crores with 7 crores allocated to media spending.
Integrated Marketing Communication
Micromax is an Indian electronics company that began as an IT software firm in 2000. It is now the 12th largest handset manufacturer globally and India's 3rd largest mobile brand. Micromax utilizes various IMC tools in its marketing, including television, newspaper and online advertising, direct marketing events, and social media marketing. It segments the market into rural, professional, youth, and multimedia groups and targets low-income, young, and female consumers by positioning itself as a lower-cost alternative to Samsung and Nokia.
Micromax2 131004111315-phpapp02
Micromax is an Indian electronics company founded in 2000 that has become one of the largest mobile phone manufacturers in India. It started as an IT company and entered the mobile phone business in 2008. Since then, it has grown rapidly to become the third largest brand and largest by market share in India, selling over 1.3 million phones per month. Micromax initially focused on rural areas with basic feature phones but has recently expanded into smartphones, becoming the second largest seller of smartphones in India behind Samsung. The company has also begun diversifying its product lineup beyond mobile phones to include tablets, data cards, LED TVs, and home theaters.
Micromax plan
Micromax is India's third largest mobile phone manufacturer that began in 2008 by targeting rural markets. It now aims to expand its presence in India and internationally. This market plan outlines Micromax's strategies to increase its market share within India to 20% by opening a new production plant. It also aims to enter international markets like neighboring countries in South Asia and Africa. The plan details Micromax's product portfolio targeting various segments, and promotional strategies involving advertisements, partnerships, and improved distribution channels to build its brand in urban Indian markets.
Micromaxxxxxxx
Micromax is an Indian mobile company founded in 2000. It began as an IT software company and launched its first mobile phone, the Xi, in 2008. Since then, Micromax has grown to become one of the largest mobile phone companies in India, holding an 8% market share nationally and entering new product categories like smartphones and tablets. The document provides details on Micromax's history, product portfolio, competitors, and strategies for continued growth.
Why micromax failed
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
Building compelling experiences for the connected world
This document discusses how the mobile world is disrupting businesses and provides strategies for transformation. It notes that by 2020, 80% of adults will have smartphones, dwarfing PC access. It then outlines four levels of transformation need for organizations based on their adoption of mobility and engagement with mobile customers. These include Leaders, Disrupters, Pre-Transformers, and Followers. The document also highlights key mobile trends like connected devices, digital experiences augmenting the physical world, and emerging technologies that are changing user experiences like virtual and augmented reality, artificial intelligence, and wearables. It positions Somo as a company that can help clients transform and deliver rapid, mobile-driven innovation.
Sample Investor Pitch
Micromax plans to use capital infusion to grow its existing mobile devices business in India and expand internationally. Key plans include strengthening R&D for new products, hiring a brand ambassador, launching in international markets, and establishing a manufacturing facility with 2-2.5 million monthly capacity. Micromax aims to become the #2 mobile brand in India by sales and marketing reach in 2010.
Pr for Micromax mobile event launch
Micromax is holding a press conference to launch their new smartphone, the G7. The event will take place on October 13th from 12 PM to 2 PM at the Taj Lands End hotel in Mumbai. Several Micromax executives and 200 guests are expected to attend, including Bollywood actress Chitrangada Singh. The agenda includes unveiling the G7 through a video and speech by the Chairman, question and answer sessions, and showcasing the G7 features. Press kits, food, photography and logistics are being arranged to demonstrate the new technological capabilities of the G7 and its competitiveness in the market.
Infosys - Ratio analysis
The document analyzes various financial ratios for Infosys Technologies Ltd for the financial years 2009 and 2008.
Some key highlights from the ratio analysis include:
1) The company maintained a high liquidity with current ratios of 3.29 in 2009 and 2.10 in 2008. Cash ratios also increased from 4.03 in 2008 to 4.83 in 2009.
2) The company had no debt and sufficient cash flows to meet its strategic objectives and maintain surplus liquidity.
3) Returns on assets marginally decreased from 38.81% in 2008 to 37.83% in 2009 while returns on investment increased from 25.04% to 29.24% over the same period.
Infosys - Financial Analysis
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Basic Accounting Assignment (Ratio Analysis Report)
The document analyzes various profitability and stability ratios for a business between 2011 and 2012. It shows that most ratios improved over this period, indicating better profitability and control of expenses. However, total debt and interest coverage ratios decreased slightly. Appendices include the P/E ratio, an investment recommendation, and profit/loss and balance sheets for 2011-2012. The recommendation is not to invest due to the high P/E ratio requiring a long time to recoup the principal.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
This document provides profiles of some of the major players in the Indian mobile handset industry. It discusses Micromax, which has a 22% market share and was founded in 2008, pursuing a low-cost strategy. Samsung has a 20% market share and was established in India in 1995. It is known for innovative smartphones. Gionee focuses on R&D, production and sales of mobile devices. Nokia, now owned by Microsoft, was previously a leader but struggled in the smartphone market, partnering with Microsoft in 2011. The profiles provide background on each company's founding, product lines, market share and strategies in the Indian mobile handset industry.
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Micromax
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest domestic mobile phone manufacturer. Micromax's mission is to develop innovative technologies that enhance customers' lives while their vision is to be a trusted market leader. They have over 1900 employees across India and international offices in Hong Kong. While Micromax produces affordable phones, it faces competition from other national and international brands. It aims to expand into new markets and technologies like 4G, wearables and virtual reality.
Micromax and its path to success
Micromax is an Indian mobile device manufacturer founded by Manu Jacob and others. Its mission is to overcome technological barriers and provide life-enhancing solutions, while its vision is to develop innovative technologies that create new markets and delight customers. Micromax believes in innovation and excellence. It saw unexpected growth in revenue and profits in 2015. While successful in India, Micromax's challenge was to become a global brand by changing perceptions of Indian companies. It did so by being the world's first dual-SIM provider, offering 30-day battery life, and highlighting that it is India's #2 mobile and smartphone brand.
Presentation on micromax
Micromax is an Indian electronics company founded in 2000 that became one of the largest Indian mobile phone manufacturers. It uses penetration pricing and sources products from China to offer affordable smartphones and basic phones. While it focuses on rural markets in India, Micromax uses celebrity endorsements and online/sports marketing to increase its brand image. It faces threats from other low-cost brands but has opportunities in India's growing low-end mobile phone market.
Case Study On Micromax
Micromax was once India's top smartphone brand, holding a 22% market share in 2014. However, several factors led to its decline, including increased competition from Chinese smartphone makers that used the same factories as Micromax. Management issues also hurt Micromax as it struggled to differentiate itself and faced resignations in top leadership. By 2015, Micromax's market share fell significantly as Chinese brands like Xiaomi and Lenovo partnered with e-commerce companies to gain market share through low prices and online sales channels. Ultimately, Micromax's failure to secure new funding and adapt its strategy in the face of strong Chinese competition led to its fall from the top position in India's smartphone market.
Debasis micromax informatics ltd is a new delhi
Micromax is an Indian electronics company that began as a distributor but now manufactures mobile phones and other devices. It has grown rapidly to become one of the largest mobile phone brands in India, with a 22% market share in smartphones. The report discusses Micromax's history and growth strategy, including focusing first on rural markets and introducing innovative features. It provides a SWOT analysis and expectations for the company's future expansion internationally and into other electronic products.
2219359 635419329172595000
Micromax is one of the leading Indian mobile phone manufacturers with headquarters in Gurgaon, India. It started manufacturing phones in 2010 and has grown rapidly, establishing 23 domestic offices and international offices in several countries. Micromax offers a wide range of affordable phones and was the first company to introduce phones with long battery life, dual SIM cards, and other innovative features. It focuses on rural areas for most of its sales. To support its growth, Micromax plans to expand its distribution network and service centers.
Micromax STRATEGY
Micromax is an Indian electronics company that began as a software company in 1999. It entered the mobile handset business in 2008 and became the largest Indian mobile company by 2010. Micromax has over 1900 employees across India and internationally. While it currently dominates the rural mobile market, Micromax's strategy is to improve visibility and brand awareness in urban markets through innovative products at affordable prices and expansion into related product categories like tablets and LED TVs.
Miromax
Micromax is an Indian smartphone manufacturer founded in 2008 that focuses on the rural Indian market. Their goals are to develop new technologies, incubate new markets, and become a trusted market leader through innovation. Some of their innovations include phones with 30-day battery life, dual-SIM phones, and phones that can control home appliances. They target both rural and urban markets, including women, young people, and executives. Micromax has been successful through strategic partnerships, nationwide distribution networks, and affordable yet high-quality products.
Advertisement strategy for micromax canvas 4
Micromax is an Indian electronics company that wants to promote its new Canvas 4 smartphone. It aims to position itself as a premium brand that can challenge Samsung's dominance in India. The advertising campaign's objectives are to increase sales and market share while changing Micromax's image from a cheap knockoff to a premium brand. The target audience is technology-savvy youth and professionals aged 18-40 living in tier 1-3 cities. The campaign will run continuously for 3 months across TV, print, and digital media, emphasizing the phone's advanced features through rational and emotional appeals. The total budget is 15 crores with 7 crores allocated to media spending.
Integrated Marketing Communication
Micromax is an Indian electronics company that began as an IT software firm in 2000. It is now the 12th largest handset manufacturer globally and India's 3rd largest mobile brand. Micromax utilizes various IMC tools in its marketing, including television, newspaper and online advertising, direct marketing events, and social media marketing. It segments the market into rural, professional, youth, and multimedia groups and targets low-income, young, and female consumers by positioning itself as a lower-cost alternative to Samsung and Nokia.
Micromax2 131004111315-phpapp02
Micromax is an Indian electronics company founded in 2000 that has become one of the largest mobile phone manufacturers in India. It started as an IT company and entered the mobile phone business in 2008. Since then, it has grown rapidly to become the third largest brand and largest by market share in India, selling over 1.3 million phones per month. Micromax initially focused on rural areas with basic feature phones but has recently expanded into smartphones, becoming the second largest seller of smartphones in India behind Samsung. The company has also begun diversifying its product lineup beyond mobile phones to include tablets, data cards, LED TVs, and home theaters.
Micromax plan
Micromax is India's third largest mobile phone manufacturer that began in 2008 by targeting rural markets. It now aims to expand its presence in India and internationally. This market plan outlines Micromax's strategies to increase its market share within India to 20% by opening a new production plant. It also aims to enter international markets like neighboring countries in South Asia and Africa. The plan details Micromax's product portfolio targeting various segments, and promotional strategies involving advertisements, partnerships, and improved distribution channels to build its brand in urban Indian markets.
Micromaxxxxxxx
Micromax is an Indian mobile company founded in 2000. It began as an IT software company and launched its first mobile phone, the Xi, in 2008. Since then, Micromax has grown to become one of the largest mobile phone companies in India, holding an 8% market share nationally and entering new product categories like smartphones and tablets. The document provides details on Micromax's history, product portfolio, competitors, and strategies for continued growth.
Why micromax failed
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
Building compelling experiences for the connected world
This document discusses how the mobile world is disrupting businesses and provides strategies for transformation. It notes that by 2020, 80% of adults will have smartphones, dwarfing PC access. It then outlines four levels of transformation need for organizations based on their adoption of mobility and engagement with mobile customers. These include Leaders, Disrupters, Pre-Transformers, and Followers. The document also highlights key mobile trends like connected devices, digital experiences augmenting the physical world, and emerging technologies that are changing user experiences like virtual and augmented reality, artificial intelligence, and wearables. It positions Somo as a company that can help clients transform and deliver rapid, mobile-driven innovation.
Sample Investor Pitch
Micromax plans to use capital infusion to grow its existing mobile devices business in India and expand internationally. Key plans include strengthening R&D for new products, hiring a brand ambassador, launching in international markets, and establishing a manufacturing facility with 2-2.5 million monthly capacity. Micromax aims to become the #2 mobile brand in India by sales and marketing reach in 2010.
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Building compelling experiences for the connected world
Building compelling experiences for the connected world
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Pr for Micromax mobile event launch
Micromax is holding a press conference to launch their new smartphone, the G7. The event will take place on October 13th from 12 PM to 2 PM at the Taj Lands End hotel in Mumbai. Several Micromax executives and 200 guests are expected to attend, including Bollywood actress Chitrangada Singh. The agenda includes unveiling the G7 through a video and speech by the Chairman, question and answer sessions, and showcasing the G7 features. Press kits, food, photography and logistics are being arranged to demonstrate the new technological capabilities of the G7 and its competitiveness in the market.
Infosys - Ratio analysis
The document analyzes various financial ratios for Infosys Technologies Ltd for the financial years 2009 and 2008.
Some key highlights from the ratio analysis include:
1) The company maintained a high liquidity with current ratios of 3.29 in 2009 and 2.10 in 2008. Cash ratios also increased from 4.03 in 2008 to 4.83 in 2009.
2) The company had no debt and sufficient cash flows to meet its strategic objectives and maintain surplus liquidity.
3) Returns on assets marginally decreased from 38.81% in 2008 to 37.83% in 2009 while returns on investment increased from 25.04% to 29.24% over the same period.
Infosys - Financial Analysis
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Basic Accounting Assignment (Ratio Analysis Report)
The document analyzes various profitability and stability ratios for a business between 2011 and 2012. It shows that most ratios improved over this period, indicating better profitability and control of expenses. However, total debt and interest coverage ratios decreased slightly. Appendices include the P/E ratio, an investment recommendation, and profit/loss and balance sheets for 2011-2012. The recommendation is not to invest due to the high P/E ratio requiring a long time to recoup the principal.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
This document provides profiles of some of the major players in the Indian mobile handset industry. It discusses Micromax, which has a 22% market share and was founded in 2008, pursuing a low-cost strategy. Samsung has a 20% market share and was established in India in 1995. It is known for innovative smartphones. Gionee focuses on R&D, production and sales of mobile devices. Nokia, now owned by Microsoft, was previously a leader but struggled in the smartphone market, partnering with Microsoft in 2011. The profiles provide background on each company's founding, product lines, market share and strategies in the Indian mobile handset industry.
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Basic Accounting Assignment (Ratio Analysis Report)
Basic Accounting Assignment (Ratio Analysis Report)
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
Financial ratios analysis project at Nestle and Engro Foods
Financial ratios analysis project at Nestle and Engro Foods
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A bird eye view on "micromax infomatics ltd.,"
Micromax Informatics Ltd. is one of India's leading electronics companies and the 10th largest mobile phone brand worldwide. It offers affordable smartphones and other devices like feature phones, tablets, and TVs. Micromax pioneered making technology accessible in India. It has grown to be the 2nd largest smartphone brand in India through innovations like long-lasting batteries, dual SIM phones, and affordable prices. Micromax sells over 2.3 million devices per month through its wide network of retail outlets across India.
Company profile of micromax by ranjeet rajput
The document is a project report on the company profile of Micromax submitted by Pooja Yadav for her Bachelor of Business Administration degree. It includes an introduction to Micromax including its history, products, network and reach. It then discusses the company's mission, vision, philosophy and timeline. The report was prepared under the guidance of Mr. C.S. Sharnagat and includes acknowledgements, declarations, prefaces and certificates.
The success story of Micromax in India
it includes the history of micromax, market share , their success strategy to become dominant player in indian mobile industry
2219359 635419329172595000
Micromax is one of the leading Indian mobile phone manufacturers with headquarters in Gurgaon, India. It started manufacturing phones in 2010 and has grown rapidly, establishing 23 domestic offices and international offices in several countries. Micromax offers a wide range of affordable phones and was the first company to introduce phones with long battery life, dual SIM cards, and other innovative features. It focuses on rural areas for most of its sales. To support its growth, Micromax plans to expand its distribution network and service centers.
Micromax presentation by Atul chaurasiya
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest mobile handset company. Micromax has expanded beyond mobile phones to also produce tablets, LED TVs, and data cards. It aims to capture a larger share of India's urban markets and expand internationally. While Micromax dominates rural Indian markets by providing affordable smartphones and feature phones, it faces challenges in building its brand recognition and competing against global competitors in urban areas.
VIDHI LALIWALA
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It has since become the largest Indian mobile phone manufacturer. Micromax sells around 1.3 million phones per month through 100,000 retail outlets across India. In addition to phones, Micromax produces tablets and LED televisions. While Micromax dominates the rural market, it aims to expand its presence in urban areas and capture a larger share of the youth market through innovative new models and technologies at affordable prices.
Vidhi Laliwala
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest domestic mobile company, selling around 1.3 million handsets per month. Micromax has expanded beyond mobile phones to also produce tablets, LED TVs, and other consumer electronics. While successful in rural India, Micromax aims to increase its presence in urban areas and capture more of the youth market through innovative new low-cost products and a stronger brand image.
Micromaxfinal swot analysis
Micromax is an Indian mobile company founded in 2000 with headquarters in Gurgaon, Haryana. It produces mobile phones, smartphones, tablets, and LED TVs and serves markets in India, Russia, Nepal, Sri Lanka, and Bangladesh. Micromax focuses on low-cost offerings and has established a strong presence in rural India through effective celebrity promotions. It aims to expand its market share and enter more international markets. Key competitors include Samsung, Nokia, Lava, and local Chinese manufacturers. Strengths are low prices, rural support, and brand recognition. Weaknesses include weak urban presence and perceptions of low quality.
Micromax pm
Micromax is an Indian electronics company headquartered in Gurgaon, India. It manufactures mobile phones, tablets, data cards, and LED TVs. Micromax started as an IT company in 2000 and entered the mobile phone business in 2008, becoming one of India's largest domestic phone brands focused on low-cost feature phones. It has a presence in over 560 districts through 125,000 retail outlets in India and also sells in Bangladesh, Sri Lanka, Nepal, and Russia. Samsung is Micromax's main competitor in India, holding a 29% market share, while Micromax has 18%. Micromax targets customers seeking low prices and many features, especially those with low incomes aged 15-30
Micromax India: Promotional strategy By Sambit Biswal
Micromax started as an IT software company in 2000 and entered the mobile handset business in 2008, becoming the largest Indian domestic mobile handsets company by 2010. The document discusses Micromax's history and rise to dominance in the Indian mobile market through emphasis on adapting to changing demands, introducing innovative yet affordable smartphones, and establishing a strong brand presence across India and other countries.
Project on micromax mobile
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
Micro max ppt
Micromax is a leading Indian mobile company with domestic offices across India and internationally. Its headquarters is in Gurgaon, India and it has over 125,000 retail outlets nationwide. Micromax was founded in 2000 and started manufacturing mobile phones in 2008 with a focus on low pricing and long battery life. It initially sourced phones from China but now manufactures domestically in India. Micromax is currently the second largest mobile company in India with a 19.1% market share gained in just three years from 2010 to 2013.
PROJECT REPORT ON HALDIRAM
This document is a project report submitted by Garima Arora comparing the Lava and Micromax mobile companies. It includes declarations, acknowledgements, and chapters introducing each company. The Lava chapter describes the company's history starting in 2009 in India, its product portfolio including smartphones, feature phones and tablets, and awards it has received. The Micromax chapter discusses how it started in 2000 and entered the mobile market in 2008, its expansion including becoming India's top seller, manufacturing facilities, celebrity endorsements, and its focus on affordability and innovation.
Why Micromax is failing.pdf
Micromax Informatics Ltd? Is Micromax still on your mind?
Micromax was a popular phone in the budget segment and helped it establish itself as a local brand. In 2014, the company's sales crossed the $1 billion mark for the first time, and it was ranked as the tenth largest smartphone vendor in the world, with a market share of 2.4%.
Micromax, which once held a significant share of the mobile phone market, has faced a sharp decline in recent years. But why they are failing?
I created a detailed business case study analysis of why Micomax is losing its market.
Share your opinion in the comments section on whether you think Micromax will be able to regain its lost achievements...
micromax .pptx
all the points related to micromax is discussed here
from products earlier provided by them and now also
drawbacks of micromax
reasons of failure of micromax
Samsung V/s Micromax
Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
Module 4
This document summarizes an internship under Professor Sameer Mathur of IIM Lucknow. The internship covered topics like presentation skills, marketing insights, and case study analyses. Modules included understanding marketing management, developing strategies, communicating value, and sustaining growth. A case study on Micromax analyzed its success in India through innovations, affordable products, brand building, and customization. Brand management is shifting from product brands to trusted brands as information access increases customer power over channels and retailers.
Micromax
Micromax realized unmet needs in the Indian mobile market that larger MNC brands had not addressed. It targeted rural and then urban markets with affordable, feature-rich phones like dual-SIM and long battery life models. Micromax differentiated itself through first-to-market phones and spent aggressively on marketing. This strategy of identifying latent consumer needs made Micromax India's third largest mobile brand by volume sales behind Nokia and Samsung.
Marketing strategy of sony,micromax and samsung
India has over 900 million mobile phone users and is the second largest mobile market in the world. Major phone companies in India include Samsung, Micromax, and Sony. The document analyzes the marketing strategies of these three companies. It finds that Micromax focuses on the rural market and uses penetration pricing, while Sony targets niche segments and focuses on profits over market share. Samsung employs both skimming and penetration pricing strategies. Micromax has the largest market share in India at 22%, followed by Samsung at 20%.
Chirag,vishal,koul
The document is a study on the telecommunication industry, specifically on the smartphone segment and the effect of integrated marketing communication (IMC) tools used by companies. It contains an introduction, sections on the telecommunication industry and smartphones, and a section analyzing IMC tools used by Nokia and Samsung.
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Micromax India: Promotional strategy By Sambit Biswal
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My micromax
- 1. Seminar on “A BIRD VIEW ON MICROMAX INFORMATICS LTD” Date of Presentation 23-03-2016 Presented By Mr. Pruthvi. C. Bhat MBA, I Year Under the Guidance of DR.G.M.SUDHARSHAN PG Department of Management Studies & Research Centre PESITM Shivamogga – 577204
- 3. Micromax is an Indian consumer electronics company . It is a private limited company. 10th largest mobile handset manufacturer in the World. Micromax started it’s journey as a software company since 2000, located in Gurgaon, Haryana, India. In 2008, it entered mobile handset business. It has become The largest Indian domestic mobile handsets company in 2010.
- 4. Founders : Mr.Rahul Sharma Mr.Vikas Jain Mr.Sumeet Arora Mr.Rajesh Agarwal CEO : Vineet Taneja Chairman : Sanjay Kapoor Revenue : 140 billion Net income : 7 billion Products : mobile phones, tablet, computers, 3G data cards, LED tv, etc
- 5. Micromax has global business presence spread across Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia Micromax was selling handsets through contract manufacturers in China, Taiwan and other countries. Later 2014 onwards it started its own units in Rudrapur & Uttarakhand By the end of this year they want to launch another two manufacturing units in Rajasthan & Hyderabad.
- 6. First Long Battery Life Phone with 30 days battery back up – Micromax X1i extra First Universal Remote Control Phone- Micromax X235 First Dual SIM active Phone (GSM+CDMA) - Micromax GC700 First Superphone with Gesture Control – ‘superfone’ with gesture control First Women’s Line of Devices – Micromax Q55 Bling
- 7. Micromax has been focused in earlier stages in rural areas with feature phones because when we consider Indian market major population lies on rural area which is an huge market by itself. But know we can see change of strategy by moving towards Smartphone's which have great response over the entire Indian market. As per records of 2013, Micromax Smartphone’s is second best selling there after Samsung, in India.
- 9. Launching of new products in market frequently. Innovative & Featured products. Low selling price of products. Effective promotion campaigns
- 10. Low brand Image Lack of quality in products Poor service after sales support Misunderstanding has an Chinese brand
- 11. Keys of success Good technology Low price Advertisement Innovation Indian Manufacturer
- 12. Conclusion Improve required in customer service centers Adopt to new trend Think about diversification & Support “make in Indian”