Beacon technology involves small, wireless transmitters that utilize Bluetooth to communicate with nearby smart devices, enhancing location-based interactions in various industries. The global beacon market is projected to grow significantly, reaching USD 31.61 billion by 2026, driven by advancements in customer engagement, productivity, and security tracking. Different types of beacons are available, each suited for unique applications, allowing businesses to better understand consumer behavior and improve their services.

1. WHAT ARE BEACONS
AND HOW BEACONS
TECHNOLOGY
WORKS
X D U C E C O R P O R A T I O N

2. WHAT IS BEACON
TECHNOLOG?
One of the latest developments in proximity marketing and location technology
are beacons. Beacons are small, wireless transmitters that use Bluetooth to send
signals to nearby smart devices. It connects and transmits information to smart
devices making location-based searching and interaction easier and more
accurate. It is becoming more and more popular, especially in the recent era in
different industries such as Retail, Healthcare, Tourism, Education, Hospitality
industry, and so on.
The Beacon Market Size report gives light on the key growth factors that are
predicted to exist throughout the assessment period 2022-2029. The Global
Beacon Market is expected to be worth USD 31.61 billion by 2026, growing at a
CAGR of 48.9% during the forecast period.

3. • The beacon broadcasts information to the nearest Bluetooth
device by sending a continuous radio signal.
• Smartphones receive information via Bluetooth Smart and send
it to backend systems to process further.
• The backend systems acquire and process the information
according to the data collected from the identification number.
• A beacon-enabled retailer’s smart app sends that identification
number to the cloud server with personalized offers or
messages.
• A personalized message or offer is delivered over the network
using mobile applications.
HOW DOES BEACON
TECHNOLOGY WORK?

4. TYPES OF BEACONS
There is a diverse range of beacons available for positioning systems of any size and
complexity. They differ in size, battery life, use cases, and external factor resistance. The
following are the most prevalent types of beacons:
• Standard Beacon is smaller in size and looks like a router. It is mainly used for
proximity solutions and indoor tracking
• Portable/Small Beacon is more appears like a credit card or big chip. It is the best for
asset tracking and proximity solutions.
• USB Beacons are small, portable, and quick to deploy type. Beacons are used as a flash
drive for asset tracking and proximity solutions.
• Video Beacon devices are plugged into the back of a screen to deliver contextual visual
information as well as for digital signage. For instance, a user approaches a display in a
food joint and shows customized offers based on usage of the beacon-enabling app.
• AI Beacon is a machine learning-driven device that can detect different movements
and gestures.
• Parent Beacon is carrying a bigger size like Wi-Fi routers and is used to track other
beacons, gather data and store it in the cloud, and more.
• Dedicated Beacons are devices resistant to exogenous factors (dust, water, shattering,
antistatic, and UV rays) for indoor tracking and proximity solutions in hasty weather
conditions.

5. BENEFITS OF
BEACON
TECHNOLOGY
FOR BUSINESSES

6. ENHANCED PRODUCTIVITY
The potential of beacon technology in business is promising since it helps
enhance efficiency while lowering expenses. For instance, using beacons, office
spaces may be made smart by enabling the autonomous initiation, trigger, and
completion of certain processes without the need for human participation.
CUSTOMER ENGAGEMENT
With the help of Beacon Technology, organizations or retail shops can have more
insights into the actions of their customers. Furthermore, they can offer products
that really attract the users and catch their attention. Moreover, it attempts to
excite the attention of buyers in the product. Retailers will also acknowledge the
campaigns’ success through this data collection.

7. SEGMENTED DATABASE
Consumer segmentation is a challenge that many businesses encounter.
Businesses will have more information with multiple beacons to quickly arrange
important perspectives and profiles of clients according to their preferences and
priorities. It will be a useful tool for consumers while also boosting the company’s
database.
ECURITY TRACKING
Beacons also aid in the security of pricey equipment and efficiently assure asset
tracking. By connecting beacons to critical equipment like museums, hospitals,
and warehouses, the associated equipment might deliver real-time notifications
to receivers. As a result, tracking the whereabouts of various valuable items to
which sensor-based beacons are attached becomes significantly easier.

8. ENRICHED CUSTOMER
EXPERIENCE
Organizations would be able to offer a highly fulfilling and enriching experience
to customers with advanced Beacon technology. Also, businesses can pull
consumers by offering more products that are contextualized and personalized
for customer gratification. Customers can choose and shop for themselves,
allowing them to gain valuable insight into their tastes and preferences in buying
products. It can enhance their shopping experience and boost their purchases.

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