About Joseph Ours' Presentation – “Bad Metric – Bad!” Metrics have always been used in corporate sectors, primarily as a way to gain insight into what is an otherwise invisible world. Organizations blindly adopt a set of metrics as a way of satisfying some process transparency requirement, rarely applying any statistical or scientific thought behind the measures and metrics they establish and interpret. Many metrics do not represent what people believe they do and as a result can lead to erroneous decisions. Joseph looks at some of the common and some of the humorous testing metrics and determines why they are failures. He further discusses the real purpose of metrics, metrics programs and finishes with pitfalls into which you fall.