Microbial growth is regulated by various environmental factors. Bacteria multiply through binary fission, causing the population to double within their generation time, usually 1-3 hours. A standard growth curve consists of four phases: lag phase as cells adapt to their environment; log or exponential phase where rapid doubling occurs; stationary phase as resources become limited; and death phase when mortality exceeds reproduction. Nutrients, temperature, oxygen levels, pH, and osmotic pressure all influence a microbe's growth rate and viability.