Microbial growth requires nutrients, favorable environmental conditions, and time. Bacteria multiply through binary fission, dividing into two daughter cells within their generation time, which is typically 1-3 hours. Growth is measured through changes in turbidity, metabolic activity, or dry cell mass over time and passes through lag, log, stationary, and death phases on a standard growth curve. Isolating and culturing microbes on general and differential media allows growth of pure colonies, which can then be identified through observation of morphological and biochemical characteristics. Proper inoculation, isolation, incubation, inspection, and identification techniques are required to produce pure cultures for study.