Micro Profiling
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The document discusses target marketing and micro profiling. It defines target marketing as giving the right message to the right customer at the right time. It explains that target marketing involves identifying customer segments based on common needs, profiling each segment, and allocating resources to optimize return on investment by targeting customers with the highest sales potential. The document outlines different types of sales strategies from mass communication to atomization, which involves tailoring messages to each individual customer. It describes the basic process of target marketing as defining the market, identifying segmentation variables, segmenting the market, profiling segments, selecting target segments, and tailoring messages to appeal to each segment.
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Part 2 Deep Dive: Navigating the 2024 Slowdown
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
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https://www.oeconsulting.com.sg/training-presentationsNIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Micro Profiling
- 1. Introduction to Target Marketing Micro Profiling Lecture by: Hasan Raihan [email_address]
- 2. What is Target Marketing ? The Process of giving … The right Message … to the right customer At the right time
- 3. What is Target Marketing ? What does it mean ?
- 4. What is Target Marketing ? Identifying groups that share common needs Segmenting the market
- 5. What is Target Marketing ? Describing the customers that make up each of these groups Called profiling the segment
- 6. What is Target Marketing ? Allocating resources in order to optimize the company’s marketing return on investment by targeting resource to customers with the highest sales potential of influence
- 13. The basic Process: Define your Market Identifying segmentation Variables Segment the Market Profiling the Segments Select Target segments Tailor your Message
- 20. Target Marketing The right Message … to the right customer At the right time