Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Market Segmentation, Targeting, and Positioning - Leonard.pptxVisualSoft1
Segmentation is the process of classifying customers into groups which share some common characteristic
Targeting involves the process of evaluating each segments attractiveness and selecting one or more segments to enter
Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of the consumer
Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning
DLSL- SY: 2012-2013
Group 3: A2D PrinMar
Balakit, Art Jayvee
Bartolome, Maria Roscila Ann
Dimaculangan, Shella
Dolor, Grace Ann
Inciong, Mikee
Mistas, Kim Angelo
Olan, Elona Mathel
Pesigan, Jan Phillip
Reyes, Dexi
Torres, Jenielyn
Market Segmentation, Targeting, and Positioning - Leonard.pptxVisualSoft1
Segmentation is the process of classifying customers into groups which share some common characteristic
Targeting involves the process of evaluating each segments attractiveness and selecting one or more segments to enter
Positioning is arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the mind of the consumer
Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning
DLSL- SY: 2012-2013
Group 3: A2D PrinMar
Balakit, Art Jayvee
Bartolome, Maria Roscila Ann
Dimaculangan, Shella
Dolor, Grace Ann
Inciong, Mikee
Mistas, Kim Angelo
Olan, Elona Mathel
Pesigan, Jan Phillip
Reyes, Dexi
Torres, Jenielyn
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
4. Designing a Customer-Driven Marketing
Strategy
Create value for
targeted
customers
Select customers
to serve
Decide on a value
proposition
Segmentation
Targeting
Differentiation
Positioning
5. Market Segmentation
Dividing a market into smaller groups with
distinct needs, characteristics, or behaviours
that might require separate marketing
strategies or mixes.
6. Segmentation (Cont.)
Through market segmentation, companies divide
large heterogeneous markets into smaller
segments that can be reached more efficiently
and effectively with products and services that
match their unique needs
7. Segmenting Consumer Markets
There is no single way to segment a
market. A marketer has to try different
segmentation variables, alone and in
combination, to find the best way to
view the market structure.
9. Major Segmentation Variables
Geographic Demographic Psychographic Behavioural
World region or
country
Age Social class Occasions
Country region Gender Lifestyle Benefits
Province Family size Personality User status
District Family life cycle User rates
City Income Loyalty status
Density Occupation Readiness stage
Climate Education Attitude toward
product
Religion
Nationality
10. Requirements for Effective Segmentation
Accessible
Measurable
Substantial
Differentiable
Actionable
The size, purchasing power, and profiles of the
segments can be measured.
The market segments can be effectively reached
and served.
The market segments are large or profitable
enough to serve.
The segments are conceptually distinguishable
and respond differently to different marketing
mix elements and programmes.
Effective programmes can be designed for
attracting and serving the segments.
11. Market Targeting
Target Market
A set of buyers sharing common needs or
characteristics that the company decides to
serve.
Market Targeting
The process of evaluating each market
segment’s attractiveness and selecting one or
more segments to enter.
12. Targeting (Cont.)
The firm now has to evaluate the various
segments and decide how many and
which segments it can serve best.
13. Evaluating Market Segments
1. Segment Size and Growth
Sales, growth rates, expected profitability
2. Segment Structural Attractiveness
Competitors, substitute products, power of
buyers, power of suppliers
3. Company Objectives and Resources
Long-run objectives, skills, resources
15. Undifferentiated (Mass) Marketing
Mass marketing strategy focuses on what is
common in the needs of consumers rather
than on what is different.
A market coverage strategy in which a firm
might decide to ignore market segment
differences and go after the whole market with
one offer.
16. Differentiated (Segmented) Marketing
Results
• Higher sales, a stronger position within each
market segment.
• Increasing the cost of doing businesses.
A market-coverage startegy in which a firm
decides to target several market segments and
designs separate offers for each.
17. Concentrated (Niche) Marketing
A market-coverage strategy in which a firm
goes after a large share of one or a few smaller
segments or niches.
18. Niche Marketing,
Fine-tuning the marketing mix to the needs of carefully
defined segments.
Targeting products or services, channels and
communications programmes toward only consumers that it
can serve best and most profitably.
Achieves a strong market position because of its greater
knowledge of consumer needs in the niches it serves and
the special reputation it acquires.
19. Micromarketing (Local or Individual)
The practice of tailoring products and
marketing programmes to the needs and
wants of specific individuals and local
customer groups.
Local Marketing Individual Marketing
Micromarketing
20. Local Marketing
Tailoring brands and promotions to the needs and
wants of local customer groups – cities,
neighbourhoods, and even specific stores.
Individual Marketing
Tailoring products and marketing programmes to the
needs and preferences of individual customers – also
labeled “one-to-one marketing”, “customized
marketing”, and “markets-of-one marketing”
21. Differentiation and Positioning
Beyond deciding which segments of the
market it will target, the company must decide
on a value proposition – on how it will create
differentiated value for targeted segments and
what positions it wants to occupy in those
segments.
22. Product Position
The way the product is defined by consumers
on important attributes – the place the
product occupies in consumers’ mind relative
to competing products.
25. Choosing a Differentiation and Positioning
Strategy
A brand’s positioning must serve the needs and
preferences of well-defined target markets.
1. Identifying Possible Value Differences and
Competitive Advantages
Competitive Advantage
An advantage over competitors gained by offering
greater customer value, either through lower prices
or by providing more benefits that justify higher
prices.
26. In what specific ways can a company
differentiate itself or its market offer?
Product Differentiation
Services Differentiation
Channels Differentiation
People Differentiation
Image Differentiation
27. 2. Choosing the Right Competitive Advantages
How Many Differences to Promote
- Unique Selling Proposition or
- More than one differentiator
Which Differences to Promote
Each difference has the potential to create
company costs as well as customer benefits.
28. A difference is worth establishing to the extent
that it satisfies the following criteria:
Important
Distinctive
Superior
Communicable
Preemptive
Affordable
Profitable
29. 3. Selecting an Overall Positioning Strategy
Why should I buy your brand?
Value Proposition
The full positioning of a brand - the full mix of
benefits upon which the brand is differentiated and
positioned.
30. Possible Value Propositions
More for
more
More for
the same
More for
less
The same
for less
Less for
much less
Winning
value
propositions
Losers
Price
More The same Less
More
The same
Less
Benefits
31. 4. Developing a Positioning Statement
A statement that summarizes company or brand
positioning – it takes this form: To (target segment
and need) our (brand) is (concept) that (point-of-
difference).
Example
To busy, mobile professionals who need to always
be in the loop, BlackBerry is a wireless connectivity
solution that gives you an easier, more reliable way
to stay connected to data, people and resources
while on the go.
32. Communicating and Delivering the
Chosen Position
Once it has chosen a position, the company
must take strong steps to deliver and
communicate the desired position to target
consumers. All the company’s marketing mix
efforts must support the positioning strategy.