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Digital advertising trends in Bulgaria

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Digital advertising trends in Bulgaria - Market trends

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Digital advertising trends in Bulgaria

  1. 1. Digital advertising in Bulgaria Market trends
  2. 2. Digital market size and growth Trends How to accelerate digital ad spend
  3. 3. 2014 vs 2013 49.8 vs 42.1 18% increase Europe: 11%
  4. 4. 2014 Net online ad spend Bulgaria: 49.8 mln BGN
  5. 5. Trends
  6. 6. 2015 IAB Europe H1 results +9.7%
  7. 7. Trends summary ● Video and mobile drive growth of display ● Display without video and mobile is in decline (in Europe -6.1%) ● International players dominate the market
  8. 8. How to accelerate growth in Bulgaria
  9. 9. Growth drivers ● New advertisers entering the digital market ● Abundancy of information ● Measuring results
  10. 10. Digital advertising in Bulgaria Thank you, Hristo Hristov, IAB Chairman, Bulgaria m: hh@netinfo.bg t: itzo_itzov Market trends

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