Michigan Auctioneers Social Media Presentation
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Presentation to Michigan Auctioneers Association Annual Conference at the Radisson Plaza Hotel & Suites.
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MISHRM Social Media Resources
This document provides a list of resources for human resources professionals on using social media. It includes links to articles on how social media can benefit careers, comparing Facebook and LinkedIn for hiring, whether companies should have social media policies, and the role of HR in corporate social networks. It also lists tools for scheduling social media updates, monitoring social media, calculating social media ROI, and social media management dashboards. Videos are included on social media's impact, examples of calculating ROI, and using LinkedIn for recruiting. Guidelines from IBM and Ford on social media participation are also referenced.
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- 3. WHY?
- 4. 1. Word Of Mouth
- 7. WHAT?
- 8. 1. Know Your AUDIENCE
- 9. AUDIENCE • Helps shape your product and placement • Easily gathered through a variety of sources * Facebook Insights * Google Analytics * Pinterest Analytics • Start collecting demographics & psychographics * Satisfaction Surveys - SurveyMonkey or FB plugins
- 10. 2. Build Your STRATEGY
- 11. STRATEGY G.E.R.M. - shapes your price point for budget Goals Execution Response Measurement - Set attainable goals for social media - How do you want to do it? - Plan your responses and timing -Track feedback/analytics
- 12. STRATEGY Strengths of the Medium
- 13. STRATEGY Implement, Test & Tweak • Set a timeline to your campaigns • Deadlines to revisit the overall strategy • Make tweaks and implement it
- 14. 3. Develop Your CONTENT
- 15. CONTENT Original Rich Media - Shapes your promotion • Blogs • Photos •Videos
- 16. CONTENT Sourcing Content • Google Trends/Alerts - Current trends • Buffer.com - Finds articles/stories • Expert Blogs • Client-Generated Content - Contests, etc
- 17. CONTENT Match Content To Medium Strengths’ •Videos great onYouTube, FB, Instagram •Videos not great on Twitter or Pinterest
- 18. Last Words & Thoughts
- 19. Last Words & Thoughts • G.E.R.M. is good •Work with the strengths of the medium • Do what you are comfortable with • Check out resources in packet
- 20. Questions?
- 21. THANK YOU! This presentation is available online at about.me/sarahlwlee