Viya new business innovation

1. BUSINESS MODEL
INNOVATION
Prepared by:Ropak
Sevi
LCC International
University/ MA IM
Student
For: Weran Kochar
The CEO and the
Owner of Viya Non-
governmental
Institutes and
Vocational High
Schools
11/5/2022 1

2. AGENDA
11/5/2022 BUSINESS MODEL INNOVATION 2
Introduction of the
current business model
Primary goals
Areas of growth
New business model
description
Business model value
Business model
implementation
Project costs and
timeline
Next steps for the

3. 11/5/2022 BUSINES MODEL INNOVATION 3
INTRODUCTION
Viya is a non-
governmental firm
consisting of institutes
and vocational high
schools providing
recognized educational
services in Dohuk
governorate and Zakho ,
Kurdistan Region of Iraq.

4. Current Business Model
CONTENT
Viya Provides
educational
services to its
customers.
1
STRUCTURE
Viya's’ business
model is ‘fee-for-
service’, Viya
charges students
for accessing
educational services
2
STAKEHLDERS
the owner,
students, parents,
teachers,
employee, partners
for ruining printing
services and
cafeteria
3
VALUE LOGIC
the unique
educational
services
students who student
not meeting
requirements of
public institutes
Preference of the
field
4
11/5/2022 BUSINES MODEL INNOVATION 4

5. GROWTH
OPPORTUNITY
Advertisement services
11/5/2022 5
PRIMARY GOALS
Viya is looking for new
revenue stream
BUSINES MODEL INNOVATION

6. New Business Model
CONTENT
advertisement as a
new business model
by setting up a radio
channel
1
STRUCTURE
- B2B business
model
- On-Air
Advertising,
Sponsored Content,
Charging Callers,
Sponsored Events,
and Selling
Newscasts services
to the businesses by
broadcasting to a
large number of
listeners.
2
STAKEHLDERS
Owner
Customers
Listener
Employee
Partners
Suppliers
3
VALUE LOGIC
Advertisement
services
leveraging power by
incorporating new
revenue streams
from instituting a
strategy of hyper-
localism in the
market.
Creating crowds
through local
promotions and live
4
11/5/2022 BUSINES MODEL INNOVATION 6

7. 11/5/2022
BUSINES MODEL INNOVATION
7
VALUE ADDED
Novelty
• Built on the needs and feedbacks of the
costumers and listener
• Being aware of what’s locally available is
important to be known by the locals.
• The strategy of hyper localism
• Adding a new service to the existing firm
• Adding to the mission of the firm,
‘building individuals to help themselves’
by hiring students and practice
opportunity

8. 11/5/2022
BUSINES MODEL INNOVATION
8
VALUE ADDED
Lock- in
• Creations of crowds through local
promotions and live events.
• Strengthening the link between listener
and the businesses
• Listener eagerness of what new
services are available
• The increase in number of listener will
lengthen costumer connection with Viya
Radio.
• the costumers and listener will stay
connected

9. 11/5/2022 BUSINES MODEL INNOVATION
9
VALUE ADDED
Complementarities
• Other radios are broader in their
contents
• Focuses on local connection
• Turning point for people tired of
other social media trend
Efficiency
• Quality of the content over the
quantity
• Trustworthy and away from fraud
• Part of a bigger and known
business

10. BUSINESS MODEL
IMPLEMENTATION
STRATEGY
ASSESSMENT
Marketing entry
strategy: Promotion of
the new model
Product strategy:
Offering the costumer a
platform for advertising
their services to their
potential customers.
INTERNAL CAPABILITY
Resource management:
building, knowledge,
HR..
Culture and value
Vision: ‘building
individuals to build
themselves’
EXTERNAL FACTORS
Political factor
Sociocultural forces
Legal and regulatory
factors
Technological factors
Economical Conditions
11/5/2022 BUSINES MODEL INNOVATION 10

11. PROJECT COSTS AND TIMELINE
Kick off meeting and
preparation
Application for the
permission
DEC2022
Starting the first
broadcasting
APRIL 2023
Advertising required
positions
Assessment for the
equipment
JAN 2023
Monitoring and
evaluating the new
business model
Sharing and applying
listen learnt
MAY 2023
Finalizing hiring of
key staff
Coordination with
costumers
Drafting broadcasting
work plan
FEB 2023
11/5/2022 BUSINES MODEL INNOVATION 11
Item Budget
Applicatio
n
5000$
Personnel 48,000$
Equipmen
t
10,000$
Other
expenses
3,000$

12. 11/5/2022
BUSINES MODEL INNOVATION
12
NEXT STEPS FOR THE
PROJECT
• Researching more bout
radio business
• Assessment of the
potential costumers
• Drafting survey assessing
the needs of the listeners