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A Summer Internship Project Report
On
“Database Management of FMCG Career”
At
GloabalData
By
“Abhishek Tiwari”
MBA-II (Marketing)
Batch (2020-22)
Under the guidance of
Prof. Swapnali Bhosale
Submitted to
Savitribai Phule Pune University
In Partial fulfilment of the requirement for the award of Degree of
Master of Business Administration (MBA)
AIBM – Arihant Institute of Business Management
Behind Crystal Honda Showroom, Uttam Nagar, Bhunde, Vasti, Bavdhan, Pune,
Maharashtra (411021)

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ACKNOWLEDGMENT
I would like to express my gratitude towards Dr. Amit Medhekar for guiding me
throughout the project. I also feel thankful and express my kind gratitude towards our
Director for allowing me to conduct the project. The mentioned project was done
under the supervision of Mr. Sunil Kumar. I thank all my friends for their positive
supportand guidance. I feel thankful to the HOD and faculty members for giving me
the opportunity. I ensure that this project was done by me and is original.
Abhishek Tiwari

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DECLARATION
I the undersigned solemnly declare that the project report is based on my own
work carried out during the courseof my study. I assert the statements made and
conclusions drawn are an outcome of my research work.
I further declare that the work contained in the report is original and has been
done by me.
The work has not been submitted to any other Institution or for any other
university. I have followed the guidelines provided by the university in writing the
report.
Whenever I have used materials (data, theoretical analysis, and text) from other
sources, I have given due credit to them in the text of the report and giving their
details in the references.
Abhishek Tiwari

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CERTIFICATE
“To whom so ever it may concern”
This is to certify that the Project Report entitled “DatabaseManagementof
FMCG career” Prepared by Abhishek Tiwari. is a student of Second Year
Masters ofBusiness Administration (M.B.A.) Semester - III course
Academic year 2020-2022 at Arihant Institute of business Management
(AIBM), Pune - 411021
To the Best of our knowledge, this is original study done by the said student and
important sources used by them have been duly acknowledged in this report.
The report is submitted in partial fulfillment of Masters of Business
Administration (M.B.A.) syllabus as per the rules prescribed guidelines of
Savitribai Phule Pune University of Pune.
Project Guide External Examiner

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INITIAL INFORMATION REPORT (IIR)
Name of the Student: Abhishek Tiwari
Name of the Organization: Global Data
City: Pune Pin: 411014
Main activity of the Organization:Business insights and Market
Research Report
Name of the Head of the Organization: Rakhi Williams
Address of the Head of the Organization:
John Carpenter House
7 Carmelite Street
London
EC4Y 0BS,
Name & Designation of the Project Guide: Dr. Amit Medhekar
Reporting Date: 8th June, 2021
Work timings at the Organization: 9 am to 6 pm
Description of Project in brief:
Title:
“DatabaseManagementofFMCG career”
Objectives:
 To understand the relationship between consumer behavior and the
marketing concept, social marketing conceptas well as targeting the
customer.
 To understand how new technologies are enabling marketers to better
satisfy the need and want of the consumer.

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 Selection of priority in addition to embodying the priorities of spending
and distributing the available resources in the correctway.
 To understand how marketers are increasingly able to reach customers
wherever consumer wish to be reached.
Scope:
Everything we do is created in house. Expert researchers and analysts
create compelling content, innovative software teams build engaging
platforms, dynamic sales teams create lasting client relationships,
passionate events professionals produceunique experiences, and inspiring
corporateteams ensure the business runs efficiently and effectively.

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EXECUTIVE SUMMARY
Ambitious, energetic, self-motivated individuals that are driven to hit KPIs and become
one of our top performers.
People with excellent communication skills, especially the ability to articulate a
compelling message to our clients.
Our teams work across a number of different industries, so we like to hire people that
are passionate about what they do, We benefit enormously from a rich and diverse mix
of people, skills and cultures. It is the contribution, combination, and collaboration of
this talent that has shaped our success so far, and will continue to do so in the future.
Headquartered in London with over 20 office locations and 3,300 employees across
Europe, North America, APAC and Latin America, we have a truly global footprint.
We are proud that everything we do is created in house by our talented people. From
expert researchers and analysts creating compelling contentto innovative software teams
building engaging platforms, dynamic sales teams creating lasting client relationships,
passionate events professionals producing unique experiences, and inspiring corporate
teams ensuring the business runs efficiently and effectively.
Now is an incredibly exciting time to join and be part of GlobalData, our business is
fast-paced, vibrant and ambitious, with opportunities for everyone to develop and
succeed.
We have a range of vacancies within the industries we cover. View our current
opportunities or get in touch with our recruitment team to find out more about joining
us.

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Table of content
Sl. No Contents Page No
1 Introduction 11
2 Company Profile 15
3 Outline of the problem/task undertaken 19
4 Researchmethodology& data analysis 21
5 Relevantactivity charts, tables, graphs, diagrams 25
6 Learning of the student through the project 28
7 Suggestions 30
8 Limitations 32
9 Conclusion 34

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Chapter 1
Introduction

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1. INTRODUCTION
In an increasingly fast-moving, complex, and uncertain world, it’s never been harder
for organizations and decision-makers to predict and navigate the future. Which is
why GlobalData exists - its mission is to help clients decode the future and profit
from faster, more informed decisions. As a leading information services company,
thousands of clients rely on GlobalData for trusted, timely, and actionable
intelligence. Its solutions are designed to provide a daily edge to professionals within
corporations, financial institutions, professional services, and government agencies
1.2 Purpose of the project: -
The purposeofthis study was to understand the comprehensive reports pertaining to
the world's largest emerging markets. It further offers e- access to all the available
industry reports just in a jiffy. By offering core business insights on the varied
industries, economies, and end users worldwide, Avenue ensures that the registered
users get an easy as well as single gateway to their all-inclusive requirements
1.3 Scope of the project: -
Here are just a few reasons why internships are investments in your future:
I} Real world experience: -
Joining a company as an intern gives you the opportunity to work hands about the
career path you are pursuing. Think of it like this – internships are a way to test drive
possible jobs and explore different career options
ii} Networking: -
Internships often give you the opportunity to attend meetings and events. By
interacting with professionals, you gain new connections and learn how to
communicate in a professional environment. Personally, my internships have
introduced me to a lot of useful resources and have given me the opportunity to meet
a variety of professionals in my field. Networking has helped me acquire references
and find new job opportunities. Internships can even provide you with a professional
mentor.
iii} Time Management: -
As an intern you'll become a master of time management. When you're working in a

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fast-paced professional environment you need to know every minute counts. Time
management is vital in every circumstance whether you're attending meetings, finishing
tasks on deadlines, making phone calls et al.
Iv} The Opportunity to learn more about yourself: -
The experiences we go through are what shape us. Your internship will not only
encourage personal development, but also greater understanding of self. To know
yourself is to know your goals and how to bestachieve them. Finding this level of clarity
is difficult, but sometimes all it takes is trying someone new, out of your comfortzone.
V} Internships offer opportunities to transition into full-time positions: -
Although, it is not guaranteed, most employers are always seeking to add value to their
organization. With an internship, you’regiven the opportunity to showcaseyour talents,
commitment, and value to a prospective employer.
Furthermore, employers are more inclined to hire you once they have
invested time and money to train you
Vi} Gain confidence: -
Internships allow you to test out specific techniques learned in the classroom before
entering the working world. It’s an opportunity to apply what you have learned in a safe
environment where mistakes are expected – rather than learn the hard way in your first
job out of college.
vii} Career Foundation: -
Internships provide you with the building blocks you need for your future. Many
internship opportunities help set the foundation for your career. It is important that you
choose you internships based on your interests and career prospects. As an intern you
have the opportunity to get your foot in the door with a company.
1.4 SEARCH OBJECTIVES :

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 To reach and deal with a client.
 To understand and analysis different company Profile and data.
 To help build a culture and value across the enterprise, planning, and of strategic
decisions for propermarket research.
 Fill CRM sheets by searching company information.
 To reach out the customers through the social media marketing like LinkedIn,
Facebook,
 To identify the various levels for improving the marketing strategies at Global Data.
 To understand markets reports of different products.

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Chapter 2
Company Profile

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2. Company Profile:
We benefit enormously from a rich and diverse mix of people, skills and cultures. It is the
contribution, combination, and collaboration of this talent that has shaped our success so far, and
will continue to do so in the future.
Headquartered in London with over 20 office locations and 3,300 employees across Europe,
North America, APAC and Latin America, we have a truly global footprint.
We are proud that everything we do is created in house by our talented people. From expert
researchers and analysts creating compelling content to innovative software teams building
engaging platforms, dynamic sales teams creating lasting client relationships, passionate events
professionals producing unique experiences, and inspiring corporateteams ensuring the business
runs efficiently and effectively.
Now is an incredibly exciting time to join and be part of GlobalData, our business is fast-paced,
vibrant and ambitious, with opportunities for everyone to develop and succeed.
We have a range of vacancies within the industries we cover. View our current opportunities or
get in touch with our recruitment team to find out more about joining us.
 How you may use our product?
 CorporateStrategy Planning
 Consumer Insights2
 Competition Strategies
 Supplier Relationships
 Channel & Customer Management
2.1 Our Expertise: -
We have an extensive experience in executing global market analysis projects, with specific
expertise in conducting the same in emerging countries. Moreover, we have done work across all
major global markets with our global headquarters in the U.S.;Centre of excellence in Pune & New
Delhi; and sales offices spanning Singapore, Hong Kong, the UK, and Brazil.

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2.2 Industry verticals covered by us: -
 Construction manufacturing
 Consumer goods
 Life science
 Materials and chemicals
 Automotive and transportation
 Energy and power
 ICT & media
2.3 Avenue: -
A user-based library of global market report database— provides comprehensive
reports pertaining to the world's largest emerging markets. It further offers e-
access to all the available industry reports just in a jiffy. By offering core
business insights on the varied industries, economies, and end users worldwide,
Avenue ensures that the registered users get an easy as well as single gateway to
their all-inclusive requirements. Avenue is a premium subscription- based model
that serves as an informative solution on which the world- leading companies can
rely on. It has a base of nearly 3,500 registered Members on board who are given
an access of around 6,100 hours a month.
The Member can easily download both quantitative as well as qualitative
industry reports and company profiles in PDF and Excel formats from this cloud-
based intelligence platform. Member can get an easy way-in to almost 6,000
niche market reports. Covering 170 industries, with data comprising 6 lacs pages
of reports, Avenue further provides a hassle-free solution to all the client queries.
Till date, around 870+ Excel and 1250+ PDF copies of reports are downloaded.

17. 2.4 Mission: -
The world is becoming more complex, uncertain, and fast-moving than ever before, which is why
GlobalData exists. Our mission is to help our clients decodethe future to be more successfuland
innovative.
2.5 Vision: -
We create trusted intelligence on the world’s largest industries by leveraging our unique data,
expert analysis, and innovative solutions.
Easily-accessible and fully-integrated into one platform, our Intelligence Center solution helps
companies, government organizations, and industry professionals make faster, more informed
decisions.
.
.
2.6 Core Values: -
 Confidence
 Health Community
 Excellence
 Equality
 Creativity

18. 2.7Main Purpose: -
 Increase productivity and Profitability for clients and business by providing excellent
research report.
 To identify and solve the problems of firms, train the task achievers and financially
empower the society.
2.8 Company Management:-
RakhiWilliams: - CHIEF EXECUTIVE OFFICER (CEO)
Martin Beck:- MD - GlobalData Plc
Andrew Day: - Group Chief Data Officer at Pepper Financial Services Group
Justin Inglis: - Head of Asia Pacific and Middle East at GlobalData Plc
RajeevGupta: - GlobalData Plc | Alt. Data | Fintech | ESG
Rohit Ravetkar:- Analyst at GlobalData Plc
Aakanksha Tyagi:- Associate Analyst at GlobalData Plc
The company compromises of 600 professional employees handing IT, Branding,
Marketing, relationship management, sales, business development, code of conduct
and different partnership.

19. Chapter 3
Outline of the
Problem/Task Undertaken

20. 3. OUTLINE OF THE PROBLE/TASK UNDERTAKEN
3.1 Problem statement: -
i}Problem: -
Unsatisfied Customers Are Causing Negative OnlineBuzz.
In both B2B and B2C, people look for reviews they trust beforethey take
action. Sadly, unsatisfied customers are much more likely to speak up
than those who are thrilled. If they are the only ones talking about your
brand, it makes a bad impression.
Solution: -
In the sales team, you’re probably keeping an eye on mentionsof your
brand, products, and hash tags. If you see someone raise a ruckus, don’t
be afraid to engage – especially if it is one of your customers.
Alternatively, escalate it to a customer care or other who can help.
ii}Problem: -
Identified Prospects Are Not Moving Toward SalesCalls.
So, you have lots of prospectsbutthey just aren’t moving forward.
Maybe you can see them on your analytics suite, reading pages but not
responding. Maybe they’re sitting on your email list, clicking but not
taking action. What’s the deal?
Solution: -
Make it easier for prospectsto take action. Consider advancedfeatures
like chatbots that can capture user questions and connect them to sales
pros fast. Likewise, be sure you are communicating new offers and
discounts to your mailing list.

21. 3.2 Objectives: -
 To assist application of business concepts and theories to real- world
decision- making.
 To develop and improve business skills in communication,technology,
quantitative reasoning, and teamwork.
 To develop perspective about business organizations in theirtotality.
 To develop a work ethic and professional demeanor, as well as
commitment to ethical conduct and social responsibility.
 To assist the student's development of employer-valued skills such as
teamwork, communications and attention to detail.
 To offer the opportunity for the young students to acquire on job the
skills, knowledge, attitudes, and perceptions along withthe experience
needed to constitute a professional identity.
 To give an insight into the working of the real organizations.
 To expand network of professional relationships and contacts.
 To appreciate the linkages among different functions.

22. Chapter 4
A Research
Methodology
and Data
Analysis

23. 4. A RESEARCH METHODOLOGY AND DATA ANALYSIS
Research methodology is the specific procedures or techniques
used to identify, select, process, and analyze information about a
topic. In a research paper, the methodology section allows the reader
to critically evaluate a study’s overall validity and reliability. The
methodology section answers two main questions: How was the
data collected or generated? How was it analyzed?
4.1Methods of research: -
Research design is an arrangement of the condition of collection
and analysis of data in a manner that aims to combine relevance to
the research purpose with the economy and procedure. Research
designs important primarily becauseof the complexity in the market
as well as marketing approaches available to researchers. A research
design specifies the methods and procedures for conducting a
particular study.
4.2Data type: -
Primary data: -
Primary data is a type of data that is collected by researchers
directly from main sources through interviews, surveys,
experiments, etc. Primary data are usually collected from the
source—where the data originally originates from and are regarded
as the best kind of data in research.
Secondary data: -
Secondarydata is the data that has already been collected through
primary sources and made readily available for researchers to use
for their own research. It is a type of data that has already been
collected in the past.

24. 4.3Types ofresearch
Qualitative research:
 It is non-numerical, descriptive, applies to reason, and uses words.
 It aims to get the meaning, feeling, and describe the situation.
 Qualitative data cannot be graphed.
 It is exploratory
 It investigates the why and how of decision making.
Exploratory research:
Exploratory research involves a literature search.
The exploration of new phenomena in help the
researcher’s need for better understanding, may test the
feasibility of a more extensive study, or determine the best
methods to be used in a subsequent study. Exploratory research
is broad in focus and provides definite answers to specific
research issues. The objective of exploratory research is to
identify key issues and key variables
4.4 Data Analysis: -
 Product service analysis
MarketInsight
 Productanalysis
 Market estimation
 Segment analysis
 Sales tracking
Future prospecting
 Productanalysis
 Market estimation
 Segment analysis
 Sales tracking

25. Pipeline analysis
 Assessment of development of products and their commercial
potential
 Product capability analysis
 Strategic Analysis
Go to market insight
 Identify Market
Attractiveness
 Channel assessment
advisory
Competencyinsight
 Insights and Analysis
Aligned with Product
Lifecycle
 Lifecycle Management
Insights
.
Daily Data Collection: -
Daily Task Completed Verified Rejected
200 200 200 0
Data Entry

26. Chapter 5
Relevant Activities

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5. Relevant Activities
Task – 1: (Data Entry)
Task Assigned:- i} we were assigned task of data entry
ii} different companies were assigned
Data:- i} Search the relevant secondarydata from google
ii} sites were ZoomInfo, Bloomberg, zubacorp, Crunchbase, LinkedIn etc.
Task Verification:- All the data were crossed checked
Rejection:- If the data found irrelevant then it was rejected

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Task – 2: (Lead Generation)
First we have to understand
the sample report
Search the appropriate client
on
Linked In and ask to
purchase
sample report were sent to
the respective clients
After 4-5 days appropriate follo-
ups were sent
Final Market Report Were
dispatched who were
readyto procure

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Chapter 6
Learning of the student
through the Project

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6. Learning of the student through the Project
6.1 Finding from the project:
 The most common skill preferred is Communication Skill.
 The company was having properformat for the sales process.
 It was to be seen that the Induction program by the company was implemented effectively
and properuse of the Induction program was undertaken.
6.2 Observationduring the project:
 From the study, it is found that 50% of client use the productat least once in a year.
 From the study it was found that 73.33% of the respondent’s problem has been resolved by
the company, 16.67% of the respondents from outside the company and the remaining 10%
of client problem has not been resolved.
 The majority respondentfeel that the Ceasefire fire safety and security products are much
better as compared to other companies.
 13.34% of clients feel the superiority of sales organization facility is excellent, 60% of the
clients feel it very good.

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Chapter 7
Suggestions

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7. Suggestions
 Better usage of technology and other software to increase efficiency and more user friendly
to new users.
 Instead of only focusing on management training program, they should come up with
different technical as well as non-technical courses crucial for the development of
employees and students.
 The company must follow both on-the-job and off-the –job method training when they are
training their participants
 Employee motivation can be boosted byallocating a personal call or meet for once every
week

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Chapter 8
Limitations

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8. Limitations
 While asking my colleagues to fill the questionnaire, I got very low response.
 Most of the data is collected by secondarysource so it won’t be100% reliable.
 Due to the pandemic, I was not able to physically go to the office and work with everyone.

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Chapter 9
Conclusion

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9. Conclusion
We have a proven track record in helping thousands of companies, government organizations,
and industry professionals’ profit from faster, more informed decisions.
Our unique data-driven, human-led, and technology-powered approachcreates the trusted,
actionable, and forward-looking intelligence you need to predict the future and avoid blind-spots.
Leveraging our unique data, expert analysis, and innovative solutions, we give you access to
unrivaled capabilities through one platform.
 Granular Industry Intelligence – We go beyond basic fundamentals and develop deep,
vertical-specific intelligence tailored to each industry we cover, providing 360° insight
across value-chains, as well as granular, bottom-up market analysis
 Exhaustive Coverage – We synthesize our vast data universe into formats that support
your range of decision-making needs and create powerful intelligence covering the sectors,
themes, companies, and geographies most important to you
 Proprietary Datasets – We provide you with access to untapped pools of intelligence
generated from our proprietary datasets and primary research capabilities, including
capturing first-hand insight directly contributed from industry professionals and consumers
 Robust Methodologies – We view the quality and timeliness of our data as a key
differentiator and leverage robustresearch methodologies and next-generation technologies
to create, clean, enrich, interpret, and distribute trusted intelligence distilled from millions
of data points every day.

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