5S Media is a marketing agency founded in 2014 that specializes in integrated marketing communication consulting and execution for Vietnam and international businesses. They have a team of young and creative professionals with a strong passion for marketing. Some of their clients include international brands like Dow, Fujitsu, and Unilever as well as top Vietnamese brands like Bia Hoi Ha Noi and VINAPACO. They provide a wide range of services including events, creative design, digital media, and public relations to

2. We have SHARP skills
We are marketing SAVVY
We are young and SASSY
We come up with STELLAR solutions
For a STRATEGIC development
(with clients and partners)
5 CORE VALUES

3. 1. Our team
___

4. 5S Media was founded in 2014 as an agency specializing in strategic
Integrated Marketing Communication (IMC) consulting and execution for
Vietnam and International businesses.
5S has a strong passion for marketing communication, exceptional creativity,
an eye for aesthetics, and an innovative vision.
Our 5S team consists of energetic young people who live and breathe IMC
and whose favorite place to think is outside-the-box.
Being a young agency in the market, we refuse to let that define our
capabilities and potential. Since our inception we have consistently provided
outstanding service for our clients. This is proven by our loyal customers from
both local and multinational corporations of all fields and sizes in Vietnam.

5. Ms. Hang Pham
Chief Executive Officer
Mr. Hung Pham
Business Development Director
Ms. Trang Nguyen
Chief Operating Officer
Ms. Linh Nguyễn
Head of Event
Ms. Như Ý
Head of Marcom Mr. Quân Tôn
Head of Studio
Ms. Tú Anh
BD Executive Ms. Mai Phương
Event Executive
Mr. Thắng Nguyễn
Account Manager
Ms. Khánh Đoàn
Account Manager
Ms. Hiền Lương
Designer

6. ● Print Ad
● Product photography
● Creative packaging
● Tailor-made website
● Branded illustration
● Graphic design
● Marketing video
● Corporate event
● Marketing event
● Brand activation
● Brand experience
● Branded team bonding
IMC EVENT CREATIVE
● IMC campaign
● Social marketing
● KOL marketing
● Media relations
● Content marketing
● CSR
● Digital planning and execution
● Government Relation
● Crisis Management
We provide comprehensive marketing
consultancy and services

7. 2. Our clients
___

8. Category: Consumption goods
Fashion for men
Electricity bike
Manufacturer

9. Wi-fi marketing AVG Pay-TV
Category: Technology and Media

10. 客戶： 教育與健康
Foreign Trade
University
Military Hospital
175 - Ministry of
Defence
An Sinh Hospital
Critical Math
Education Center
Medical
Corporation
Educe Academy
V-line Beauty
Salon
Tomoe
kindergarten
Leadership coaching
and training
Category: Health & Education

11. Category: Finance, Banking and Insurance

12. 客戶： 政府和國際組織
Ministry of
Agriculture and
Rural development
Ministry of
Labor, Invalids
and Social
Affairs
Ministry of
Planning and
Investment
Ministry of
Health
Ministry of
Natural
Resources and
Environment
Ministry of
Information and
Communication
Ministry of
Defence
Central Highlands Poverty
Reduction project
Northern Vietnam
Center for SME
support
Thriive Impact
Investment Fund
Authority of
enterprise
development
Vietnam Chamber of
Commerce and Industry
Health Equity innovation Agency
Category: Government and Int’l organizations

13. 3. Our
projects
___

14. HIGHLIGHTED FINANCIAL, BANKING AND
INSURANCE PROJECTS:
5S Media experienced in brand building for huge brands in banking, finance
and insurance industry.

15. 01
CLIENT: MB Ageas Life
Project “We care - Quan tâm mỗi ngày”
Time: 07/2021
Objective: Enhancing brand awareness for MB Ageas Life
IMC scopes:
● Content production
● Visual production
● PR pitching/ booking on more than 10 newspapers
● KOL booking
● Television booking
Result compared with KPI:
● More than 207% reach on Fanpage Facebook (108,276
reach)
● More than 77% engagement on Fanpage Facebook (5,090
engagements)

16. Content and visual production

17. PR/ Tele/ KOL pitching and booking

18. 02
CLIENT: Temenos
Event Temenos Regional Forum Vietnam
Time: 10/2022
Scopes:
● Event Planning
● Event management and execution
● Visual production
● PR booking
Result:
107 guests join event who are senior, C-levels of top
bank in Vietnam, VIP from State Bank of Vietnam. -
100% satisfaction.

19. Event photos + Visual Design

20. PR booking

21. 03
CLIENT: Tokio Marine Insurance Vietnam - One of
our loyal clients since 2015
Scopes:
● Event Planning
● Event management and execution
● PR booking
● Design Printing
● Internal Communication consulting

22. TMIV: PRESS CONFERENCE
Client: Tokio Marine
Insurance Viet Nam.
Time: 31/08/2020.
Location: Meliá Hanoi Hotel.
The corporation officially
announced new Corporation
Brand Identity and committed
to accompanying with
customers in Vietnam market,
with the participation of Mr.
Hideaki Maeomote - General
Director of Tokio Marine
Insurance Vietnam.

23. Webinar: Positive mental health care
Time: 10/2022
Scale: 200 pax
Guest Speaker:
- Psychologists - Mr. Đinh Văn Đoàn
- Doctor Lê Thành Tân
The seminar will provide practical solutions based
on real-life examples, knowledge to a better and
positive mental health.

24. Design Printing

25. 04
CLIENT: BIDV MetLife
Project: 2015, 2016 Year end party
Scopes:
● Event Planning
● Event management and execution
● PR booking
● Design Printing

27. 05
CLIENT: Orient Commercial Joint Stock Bank
Time: 05/2018
Scopes:
● Event Planning
● Event management and execution
● PR booking
● Visual production

29. 06
CLIENT: Woori Bank - The oldest bank in Korea
Time: 09/2018
Scale: 100 pax
Location: Woori Bank - Hai Phong Branch
Scopes:
● Event organization
● VIP invitation
With the participation of Vice President of Hai
Phong City and Korea Association

30. HIGHLIGHTED INTERNATIONAL BRAND
IN VIETNAM PROJECTS
With years of experiences in Communication - Event management, we assisted many
corporations, international brands to success in Vietnam market.

31. CLIENT: Dow Vietnam
Project “Community-based wastes circular economy model at Hoan
Kiem District”
Scopes:
● Collaborate with People’s Committee and schools to organize
online contest on green living
● PR booking
01

32. Images of contest online with hundreds of applications

33. Info.net Tạp chí môi trường Tuổi trẻ Thủ Đô
PHÁT HÀNH TCBC TRÊN 09 BÁO
PHÁT HÀNH TCBC: 09 ĐẦU BÁO
Media news of the project:

34. CLIENT: DOW Vietnam
Project “PPC workshop toward Circular Economy in Plastic Waste
Management” - 2022
GR scopes:
● Engage with VIPs of MONRE to involve in agenda building, content
preparation for the project
● Getting licenses needed to travel to offices of VIPs to record video
for the workshop in situation of Covid-19
● Event management and execution
● Visual design
● PR booking
02

36. 03
CLIENT: AEON MALL Hai Phong Le Chan
Opening Campaign - September 2020
Scopes:
● Event Planning
● Event management and execution
● PR booking
● Digital Media performance and planning

37. MV “Đây là Hải Phòng”
- In charge of composing an exclusive song for
AMHPLC with a top singer in Vietnam.
- Collaborating with AMHPLC and singer to
produce music video
575.700+ views
21.000 reacts
Digital Commercial
445.400+ views
1.600 reacts
OPENING CAMPAIGN
Reference Link
Reference Link

38. Build & Manage Fanpage
from 0 to more than 100,000
fans
Fanpage
AEON MALL Hai
Phong Le Chan
Instagram
AEON MALL Hai
Phong Le Chan
OPENING CAMPAIGN
116.478
followers
2035
followers

39. 1.271.914 reach
Reach/ 6 months
66.666 engagement
Engagement/6 months
OPENING CAMPAIGN
Facebook

40. 1.712.073
engagement
In 4 months
OPENING CAMPAIGN
Instagram

41. 04
CLIENT: AEON Vietnam / AEON Mall Ha Dong
Project “AEON Mall mass recruitment in partnership with Ha Dong authority”
Scopes:
● Engage with relevant authorities to get license and support for the whole
program
● Getting licenses for All out-of-home advertisement, events and
Road-show for the program.
● Offline Street Banner Management
● POSM Design and production
● Road Show organization
Result:
● 386 street banners
● Location: Ha Dong dis. and neighbors, Hanoi
● Millions of traffic and views per day

42. ROADSHOW AND ACTIVATION

43. 05
CLIENT: HITACHI
HITACHI YOUNG LEADERS INITIATIVE 2019
Scopes:
● University partnership (nationwide)
● Event (Hanoi and HCM city)
● Community management
● Social Media: facebook, group seeding, PR
● Program Selection process management
Result:
Received more than 100 talented applicants.
Rank FIRST in SouthEast Asia.

44. HITACHI YOUNG LEADERS INITIATIVE 2019

45. 06
CLIENT: FUJITSU
Promotion for scholarship
Scopes:
● Content production and creative design
● Event planning
● Community management: facebook, page+group
seeding
● Digital Performance: Facebook and Google
Target: Build awareness among senior and potential
applicants.
Result: Quantity of qualified applicants: 45
Rank SECOND in the Asia countries

46. CONTENT DEVELOPMENT, ALUMNI FEATURING

47. Year End Party 2019
Client: FUJITSU
Number of guests: 120
guests
Location: Pullman Hanoi
Theme: APPRECIATION
NIGHT - Hollywood Night

48. 20th Anniversary FUJITSU

49. 07
CLIENT: COCA COLA
Scopes:
● Content production and creative design
● Event planning
● Digital Performance: Facebook and Google
● PR booking
● Engage with VIPs from Red Cross Vietnam to organize event
● Engage with People’s Committee of local wards to get approval,
utilize their personnel for the project

50. Coca-Cola - Tet campaign Kick-off in North-East market

51. Commercial Director Meeting Vietnam 2018

52. Commercial Director Meeting Vietnam 2018

53. Place: Ha Thai Village, Duyen Thai Commune, Thuong Tin District,
Hanoi City
Scale: 300 guests
With the participation of the Central Vietnam Women's Union,
Red Cross Vietnam
OPENING CEREMONY - EKOCENTER IN HANOI

54. Place: Ha Phong Village, Ha Long city, Quang Ninh
Scale: 300 guests
With the participation of the Central Vietnam Women's Union,
Red Cross Vietnam
OPENING CEREMONY - EKOCENTER IN QUANG NINH

55. Place: Thu Duc ward, Hochiminh city
Scale: 300 guests
With the participation of the Central Vietnam Women's Union,
Red Cross Vietnam
OPENING CEREMONY - EKOCENTER IN HO CHI MINH CITY

56. CLIENT: Unilever Vietnam
Project: Carbon Net Zero Value Chain Conference, May 202
GR scopes:
● Escort VIPs from MOIT to the Conference
● Follow up with VIPs of the MOU content and signing after the
Conference
● Engage with MOIT staffs to discuss content of MOU
● Event Planning and execution
● Visual Design
08
Ministry of
Industry and
Trade

57. Carbon Net Zero Value Chain Conference
Time: May, 2022
Scale: 200 partners of Unilever
With the presence of:
● Mr. Tăng Thế Hùng - Deputy
Director General of National
Energy Efficiency Programme
- Ministry of Industry and
Trade
● Mr. Đỗ Duy Phi - General
Director of Plastics and
Chemicals Industry
Association

58. CLIENT: Unilever Vietnam
Project: 5K Dance Campaign to promote 5K
Time: August 2021
GR scopes:
● Engage with Ministry of Health to get approval for the project
● Engage with MOH to carry out hundreds of communication activities
to promote the campaign
● Integrated Marketing Communication Campaign
● Video production
● PR/ Social/ KOLs relations
● Digital performance ads
● Creative content production
09
109% KPI
10.896.152/
10.000.000
reach
584% KPI
116.810/
20.000
engagement

60. 10
CLIENT: Taiwan beer
Scopes:
uction
● Creative content Production
● OOH advertising
● Creative content Production
● Digital Media planning and execution
Result compared with KPI:
More than 126% reach on Fanpage Facebook (760,409 reach)
More than 350% engagement on Fanpage Facebook (63,858
engagements)

61. CLIENT: CAESAR - Top 2 brands in Taiwan market, top 3 brands in
Vietnamese market
Project: IMC Branding Campaign “The first Home"
Scopes:
● Creative content Production
● Digital Media planning and execution
● Contest management
● Social media management (Facebook page, KOLs, seeding, PR)
11

62. IMC Branding Campaign

63. HIGHLIGHTED TOP VIETNAMESE BRAND
PROJECTS
Beside experiences with international brands, we are highly insightful of domestic
market, we used to work together with top local brands in different industries.

64. CLIENT: BIA HOI HA NOI - Top 1 local beer in Hanoi
Scopes:
● Creative content Production
● Digital Media planning and execution
● Social media management (Facebook page, KOLs,
seeding, PR, website)
● Creative design
Result:
● 108.327 followers
● >25.000.000 reaches
● >1,500,000 engagements
● > 4,000,000 views
01

65. Fanpage Building and
Management

66. Design communication products

67. CLIENT: PNJ
PNJ Caring Lounge Campaign
Scopes:
● Creative content Production
● Digital Media planning and execution
● Social media management (Facebook page, KOLs,
seeding)
● Event planning
● PR booking
02

69. VIDEO RECAP “PNJ CARING LOUNGE"
241,5K VIEWS, 240 REACTS, 11 SHARES

70. CLIENT: OWEN
9th&10th Anniversary Campaign
Scopes:
● Creative design
● Creative roadshow
● KOL management
● PR production & booking
● Lift LCD Frame booking
● Content production & booking:
Facebook post, Website article,
Video, PR,...
03
25,784,696
Total Display
(1,4 times higher than
guaranteed KPI)
3,095,143
Total Interactions
(48,43 times higher than
guaranteed KPI)
1,257
Contest
applications

72. 10 YEARS OF ESTABLISHMENT CAMPAIGN

73. CLIENT: Vietnam Paper Corporation (VINAPACO)
- Top 01 in pulp and paper production in Vietnam
Scopes:
● Design Company profile
● Creative content production
09

75. THANK YOU!
Contact: Ms. Hằng Phạm | Director
Email: hang.pham@5smedia.vn
Mob: (+84) 904 38 94 83
Headquarter: Milgroup Building, no. 30 Nguyen Hong str., Dong Da dist., Hanoi
HCMC office: A003, Tower A, Sadora Building, No2 Str. 13, An Loi Dong, District 2, HCMC