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Metro Apps
Metro Apps is an international publisher and marketer specializing in popular mobile applications and games, aiming to connect developers with mainstream audiences through robust marketing strategies. They seek casual and social games, as well as useful urban lifestyle apps for smartphone users aged 18-45, offering various partnership opportunities and marketing channels. Affiliated with DMGT PLC, Metro Apps leverages its extensive media reach to promote apps effectively.
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Metro Apps
- 1. “Home of the Ho*est Apps and Games” MOBILE + MEDIA = MAINSTREAM © February 2011 Website h7p://apps.metro.co.uk/ | Email renate.nyborg@anmedia.co.uk | Phone +44 (0)20 7752 8415
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- 3. About Metro Apps and DMGT Plc. Metro Apps is a subdivision of DMGT Plc., owner of the Daily Mail, Metro UK and dozens of digital consumer brands, uniquely reaching 52 million people each month. Our associated companies include…. By circulaVon, Daily Mail is the UK’s no.2 newspaper; Metro is the UK’s no.3 newspaper Metro UK reaches 3.5 million readers each weekday with 25%+ owning smartphones Mail Online is predicted to overtake NY Times as the world’s biggest news website in 2011
- 4. What we are looking for GAMES ‐ Casual and social games for a mainstream audience ‐ New IP or previously successful games for iOS, Android and RIM ‐ Popular genres are: casual, sport, celebrity, music, strategy, urban LIFESTYLE APPS ‐ Apps to make life easy and fun for 18‐45 year‐old urban audiences ‐ Popular genres are: transport/travel, entertainment, music, celebrity, going out Publishing milestones to date: #1 App store 54 2+ million rankings in applications downloads Games, launched in across Travel, 2009/2010 platforms News, Property
- 5. What can we do together? Metro Apps partners with Indie Developers, Brands, Agencies and Publishers by pursuing new and innovaVve business models. Here are some of the ways in which we can work together: UK Licensing Portfolio Maximization Full-Service Publishing impactful UK-only re launch existing games/ full publishing deal marketing campaigns with apps with revised revenue including design, testing, self-publishing developers, models (freemium, PR and marketing brands or publishers ad-funded, sponsored) Marketing Partnerships Development cross-promotional Partnerships partnerships with brands co-invest in developing and publishers new gaming/app IP
- 6. Our promoBonal channels Print ads in national UK media including Metro and Daily Mail Premium banners on Promotions with DMGT owned websites: OpenFeint / Free App Of The Day reach 50 million unique monthly users Pitch games to Strong relationships with consumer press and Apple, Google, Nokia, top blogs (Pocketgamer, Microsoft and RIM to get TouchArcade) apps featured in US/UK Access to millions of Access to US smartphone users based PR and worldwide who have marketing already downloaded resources Metro Apps Social Media marketing using Facebook/Twitter/ Youtube
- 7. Example assets: internal marke0ng channels Banner ads on Metro.co.uk 20x3 ads in Metro & Daily Mail Half-page interactive ad (3m daily uniques) (3.5m + 4m daily readers) Social promotions Metro Newsletter (70k readers) In-app advertising (350k users) (Facebook, Twitter, Youtube)
- 8. Example assets: external marke0ng channels OpenFeint promotion iAds + AdMob Apple featuring OpenFeint featuring PR
- 9. Interested? Get in touch! apps.metro.co.uk Facebook.com/MetroApps YouTube.com/MetroApps TwiHer.com/MetroApps Contact Address Renate Nyborg A&N Mobile & TV Head of Business Development Northcliffe House A&N Mobile & TV 2 Derry Street renate.nyborg@anmedia.co.uk London W8 5TT +44 20 7752 8415 Nearest tube: High Street Kensington