Google Analytics is a tool that allows users to understand website traffic and user behavior through statistical reporting. It provides information on metrics like user demographics, traffic sources, bounce rates, and user flows between pages. Google acquired Urchin, the creator of Google Analytics, in 2005. Google Analytics is a free service that allows tracking of up to 50 websites per account. To set it up, users create an account, get a tracking ID code, and install the tracking snippet on their website pages. This enables collection of data that can be viewed through various reporting formats in real time or historically.

1. Google Analytics
Google Analytics – It is a medium to read website users data. This helps understand users’ behavioral
statistics. With this, going ahead one can make future strategies. Export (CSV) files help understand each data
in detail. 50 websites can be added in 1 Google Analytics account by sharing UA code. Google Analytics was
acquired by google from web analytics firm “Urchin” in 2005.
 Google Analytics Terms – User/ New user/ Page visitor/ Unique visitor (First time visitor on website)/
Returning User (User visits back website within 30 minutes of his exiting website / Bounce Rate (User
exists visiting any first page of website. We have to use internal links on webpages to reduce bounce
rate)/ Session (Time spent by user on website is one session)/ Page per session (User time spent on per
webpage)/ Landing page/ Exit page/ Revenue/ Transaction/ Goals/ Event (User on website clicks
Product, Video, downloads file etc.)/ Content (Represents web page)/ Behavior flow (User moved
from which page to which page)/ Site search (What user searches on website once he visits)/ Search
Term (What all keywords searched)/ Search Pages (What all pages searched by user)/ Publisher page
(This is to see when advertisement running on site)/ Funnel (No. of users added to cart but didn’t
purchase)/ Active user (Means session by a user in last 1 day or 7 days or 15 days or 30 days etc.)
 Reporting Formats – Real Time/ Acquisition (Creating interest in potential customers by giving
product knowledge)/ Behavior (Interest of potential customer in our product/service)/ Conversion
(Converting potential customer in customer)/ Audience/ Demographic (Represents user’s city, state or
country only & not local areas)
 Channel Types/ Traffic Source – Direct Traffic (User visits website through URL)/ Organic Traffic
(User visits website through Search Tab)/ Social Traffic (User visits website through social media)/
Email Traffic/ Affiliate Traffic/ Display Traffic/ Paid Traffic/ Referral (Traffic received through
website link shared on other websites)/ Source or Medium (Way by which user reaches website for ex.
User reaches website by clicking web link on face book)
 Set-up of Google Analytics– Google Analytics/ Set up for free/ Account Name (Required) – Value
Untap/ What do you want to measure – Web, App etc./ Property setup – Fill details/ Select Language
again & I accept/ Tracking Id (It’s for – Coding only)/ Get Started.
Install plugin – Monster Insight/ Launch the Wizard/ Select website category/ Finish all continue & Exit
wizard.
Other way – Appearance/ Theme Editor/ Theme Files  Theme Header (header.php)/ Paste Script (Received
below the Tracking Id) above this  <?php wp_head(); ?>
Google Web Master/ Search Console
Type Google WebMaster & then enter on Google page/In Google WebMaster – Search Console/ Start now/
Type mail username & password/ In URL prefix – Copy website URL and paste here/ Continue/ Drag side bar

2. down, Go HTML tag drop down, Copy URL/ Yoast SEO/ General/ Webmaster Tools/ Paste URL in Google
verification code/ Save changes/ Press Verify in Webmaster