14. Trust is Critical
• Character
• Competence
• Confidence
• Credibility
• Congruence
Mortensen, 2008
15.
16.
17. So…
• It is about leadership and relationships…
• Evidence is the issue… although…
• It is understanding the target…
• It is understanding the strategies…
whining…
• We need to exercise social influence…
• Networks…
• Tomorrow is too late to start…
18.
19. Further Reading…
• For fun…
– Work the pond! Use the power of positive networking to
leap forward in work and life. Darcy Rezac, Judy
Thomson, and Gayle Hallgren-Rezac. Old Tappan, NJ:
Prentice-Hall, 2005.
– Yes! 50 scientifically proven ways to be persuasive. Noah
Goldstein, Steve Martin and Robert Cialdini. Free Press,
2008.
• More heavy duty…
– Influence: Science and practice. 4th edition. Robert
Cialdini. Allyn & Bacon, 2001.
– Also recent articles by and about Cialdini in Harvard
Business Review and Scientific American.
GRASS GREENER, STILL TO MOW.
DEAD HORSE. DISMOUNT. GOVT SET UP CTTE, WHIP HORSE, FIND NEW RIDER, VISIT OTHER SITES (BEST PRAC), PROMOTE RIDER, ASK $ NEW HORSE. ONLY WORSE THAN FEAR, REGRET.
Audiences
For and Not-for-Profit. Mission. Discuss Collins.
PASSION AMAZING FLOTATION DEV., NOT SICK GET BETTER.
ROI / SELF. ROTI. ISSUE = ANALYSIS AND ADD VALUE.
Connect Agendas; Their Reasons/Not Yours; About Respect; Banking
Role of Principal [staff mtg]
situation? who? hope to acc? barriers? Fill page 3. Discuss.
Contrast (always) compared to what? Don’t save best for last, Lead w/best option
Each=activate/ amplify / Initiate Build Repair: Liking/ Rec; Moving in Your Direction/Evidence: Consensus/ Auth; Next Time/ Easier: Consistency/ Scarcity. Contrast always available… Compared to what? What you do FIRST!
Initiate Build Repair /Making friends to influence people. Yes when they know we genuinely like them. Activate: similarity, praise, cooperation
Amplify: Like them first. Uncover: power of similarities, areas for genuine compliments, opportunities for cooperation. Union tension…
Initiate Build Repair. Feel obligated when you give first. You, then me, then you, then me… Activate: Gifts (unexpected, custom, meaningful); examples. Amplify: Concessions: Moment of power (walk in or away). Be the first to give: service; information; concessions. Mints.
respond to thanks diff. ST: Movie Sets/Lunches. If doing anyway, do positively/liking.
Moving in Your Direction/Evidence: Consensus. Groups attract. What others like them are doing when uncertain.
Activate: by evidence of how others feel, think, act in relevant setting (testimonials). Amplify: Unleash people power by showing:
Responses of many others, others’ past successes, testimonials of similar others, uncertainty. Always use/ focus on behaviors you want/ get op ldrs to transmit. Hotel towels.
Moving in Your Direction/Evidence: Showing knowing. Credible experts and unbiased sources of information to decide what should do. Wm Peterson CSI Congress. Activate: cues—clothes, titles, accomplishments. Jaywalking. Amplify: credibility—expertise, trustworthiness. Establish position through professionalism, industry knowledge, your credentials, outside intros, secure enough/ admitting weakness first. Campbell/Clark. SOPPADA
Next Time/Easier: Consistency. The starting point. Consistent to prior position / values / beliefs. Activate: commitment. Amplify: active (write down), public (accountability), voluntary (comply against will, still same opinion). pressure to be consist/ prior action nb/ active commitments (email/sign), public commitments/ asking/ telling/ cornering>--don’t make easier by doing all the work
Next Time/Easier / Scarcity/ more valuable, less avail/ rare or dwindling/ unique or uncommon benefits not elsewhere; genuine; don’t beg; share 1st let know they are 1st. ST enrolment.
Moving Forward. Preliminary thoughts. Used Car Dealers Model.