METHODS OF DATA COLLECTION
PRESENTED BY : TANISHKA JAIN
: BBA - C
WHAT IS DATA COLLECTION
 DATA IS INFORMATION SUCH AS FACTS , DATA
OR FIGURES USED TO ANALYSE SOMETHING
 IT IS THE PROCESS BY WHICH THE
RESEARCHER COLLECTS THE INFORMATION
NEEDED TO ANSWER THE RESEARCH
PROBLEM .
 THE TASK OF DATA COLLECTION BEGINS
AFTER THE RESEARCH PROBLEM HAS BEEN
DEFINED AND RESEARCH DESIGN IS CHALKED
OUT . THE MAIN AIM IS TO DECIDE WHICH
DATA IS COLLECTED ? HOW TO COLLECT THE
DATA ,WHO WILL COLLECT THE DATA AND
WHEN TO COLLECT THE DATA .
METHODS OF DATA COLLECTION
PRIMARY
DATA
SECONDARY
DATA
WHAT PRIMARY DATA IS ?
 Primary data is a type of data
that is collected by researchers
directly from main sources
where the data originally
originates from and are
regarded as the best kind of
data in research.
 Its tools are : Questionnaire
Scheduling
PRIMARY DATA MAY BE COLLECTED THROUGH
SURVEY INTERVIEW OBSERVATION EXPERIMENTATION
WHAT ACTUALLY SECONDARY DATA IS ?
Secondary data refers to
information that has been
collected, processed, and published
by someone else, rather than the
researcher gathering the data
firsthand. This can include data
from sources such as government
publications, academic journals,
market research reports, and other
existing datasets.
SOURCES OF SECONDARY DATA: INTERNAL
INTERNAL SECONDARY DATA
INFORMATION GATHERED
WITHIN THE RESEARCH
CONDUCTING ORGANISATION IS
INTERNAL SECONDARY DATA
.DATA GENERATED HERE CAN BE
EITHER FORMAL OR INFORMAL .
EXTERNAL SECONDARY DATA
 THE DATA COLLECTED OUTSIDE THE
ORGANISATION. Secondary data is the
data that have been already collected for
another purpose but has some relevance to
your current research needs .
 Secondary data is second-hand information.
It is not used for the first time. That is why
it is called secondary.
 Typically, secondary data is found in
resources like the Internet, libraries, or
reports.
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Methods of data collection.pptx

Methods of data collection.pptx

  • 1.
    METHODS OF DATACOLLECTION PRESENTED BY : TANISHKA JAIN : BBA - C
  • 2.
    WHAT IS DATACOLLECTION  DATA IS INFORMATION SUCH AS FACTS , DATA OR FIGURES USED TO ANALYSE SOMETHING  IT IS THE PROCESS BY WHICH THE RESEARCHER COLLECTS THE INFORMATION NEEDED TO ANSWER THE RESEARCH PROBLEM .  THE TASK OF DATA COLLECTION BEGINS AFTER THE RESEARCH PROBLEM HAS BEEN DEFINED AND RESEARCH DESIGN IS CHALKED OUT . THE MAIN AIM IS TO DECIDE WHICH DATA IS COLLECTED ? HOW TO COLLECT THE DATA ,WHO WILL COLLECT THE DATA AND WHEN TO COLLECT THE DATA .
  • 3.
    METHODS OF DATACOLLECTION PRIMARY DATA SECONDARY DATA
  • 4.
    WHAT PRIMARY DATAIS ?  Primary data is a type of data that is collected by researchers directly from main sources where the data originally originates from and are regarded as the best kind of data in research.  Its tools are : Questionnaire Scheduling
  • 5.
    PRIMARY DATA MAYBE COLLECTED THROUGH SURVEY INTERVIEW OBSERVATION EXPERIMENTATION
  • 6.
    WHAT ACTUALLY SECONDARYDATA IS ? Secondary data refers to information that has been collected, processed, and published by someone else, rather than the researcher gathering the data firsthand. This can include data from sources such as government publications, academic journals, market research reports, and other existing datasets.
  • 7.
    SOURCES OF SECONDARYDATA: INTERNAL INTERNAL SECONDARY DATA INFORMATION GATHERED WITHIN THE RESEARCH CONDUCTING ORGANISATION IS INTERNAL SECONDARY DATA .DATA GENERATED HERE CAN BE EITHER FORMAL OR INFORMAL .
  • 8.
    EXTERNAL SECONDARY DATA THE DATA COLLECTED OUTSIDE THE ORGANISATION. Secondary data is the data that have been already collected for another purpose but has some relevance to your current research needs .  Secondary data is second-hand information. It is not used for the first time. That is why it is called secondary.  Typically, secondary data is found in resources like the Internet, libraries, or reports.
  • 10.