This for how are in MSC.IT First year.

1. SAKETGYANPEETH'S
SAKET COLLEGE
OF
ARTS,SCIENCE & COMMERCE
Supervised By :-
Praseena B. Dharan
-: Subject :-
Research in Computing
Submitted By :-
Raviranjan A. Mehta
MSC.IT (SEM - 1)
Roll No. :- 207343

2. Primary and Secondary data collection methods

3. INTRODUCTION
• Data collection is a term used to describe a process of preparing and
collecting data.
• Systematic gathering of data for a particular purpose from various
sources, that has been systematically observed, recorded, organized.
• Data are the basic inputs to any decision making process in business.
• It’s obtain information, keep record, make decisions about important
issues and pass information on to others.

4. COMPARISION BETWEEN PRIMARYDATAAND SECONDARYDATA
COLLECTION
PRIMARYDATACOLLECTION
The data which are collected from the
field under the control and supervision
of an investigator.
Primary data means original data has
been collected specially for the
purpose in mind.
It is useful for current studies as well as
for future.
This types of data generally afresh and
collected for the first time.
For example:- your own questionnaire.
SECONDARYDATACOLLECTION
Data gathered and recorded by someone
else prior to and for a purpose other
than the current project.
Secondary data is data that has been
collected for another purpose.
It involves less cost, time and effort.
Secondary data is data that is bring
reused. Usually in a different context.
For example:- data form a book.

5. ADVANTAGES & DISADVANTAGES OF PRIMARY DATA COLLECTION
ADVANTAGES
Targeted Issues are addressed
Data interpretation is better
Efficient Spending for Information
Decency of Data
Proprietary Issues
Addresses Specific Research Issues
Greater Control
DISADVANTAGES
 High Cost
Time Consuming
 Inaccurate Feed – backs
 More number of resources is required

6. ADVANTAGES & DISADVANTAGES OF SECONDARY DATA
COLLECTION
ADVANTAGE
• Ease of Access
• Low Cost to Acquire
• Clarification of Research Question
• May Answer Research Question
DISADVANTAGE
• Quality of Research
• Not Specific to Researcher’s Needs
• Incomplete Information
• Not Timely

7. DATA COLLECTION FLOW CHART
Primary Data
Sources
Secondary
Data Sources
External
Sources
Data
Sources
Internet
Internal
Records
Standardized
Sources of
Marketing
Published
Data
Printed
Electronic
• Sales/Patronage Results
• Marketing Activity
• Cost Information
• Distributor Reports and
Feedback
• Customer Feedback
• Government
• Trade Associations
• Periodicals
• Newspapers
• Books
• Annual Reports
• Private Studies
• Store Audits
• Consumer Purchase Panels
• Starch Stores
• Arbitron Panel
• Multimedia Services
• Single source data

8. Thank
You !