Switch Video - The Power of Compelling Video - Presentation for Mesh 13 in Toronto

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The Power of Compelling Videos A workshop with Andrew Angus and Heather McKibbon (Switch Video) that will provide insight into why video is such a powerful medium, and what brands should do to create videos that resonate with users

Business Technology

378 15videos
over clients from videos in
countries
10languages
Our Story

of customers are more likely to
make a purchase after seeing a
product video
85%

longer than 30 seconds perform
as well as 15 to 30-second ones
(YouTube)
Pre-roll Ads

of video is worth 1.8 million words
(Dr. James McQuivey)
1 minute

Video increases the chance of a
front page google result by
53%

Our sales person contacted the prospect cold,sent the video link and
before we could follow up the client reached out for a meeting. We
had the meeting and got a signed contract for an $800K/year account.
- Justin Baillie, JellyFish
$800KDeal in 7 Days
A Switch Video Success Story

How An Explainer Video Helped Dropbox Grow from
Users100.000.0000 -
100 m
0

Video Strategy
Recipe for the first 15 seconds of your video

:03 - :07 :08 - :13 :14
Ask an intriguing question
Show a snippet of something awesome that happens later in the video
Use known social influencers in your video and name drop during this time
Tease upcoming information
Launch into telling a compelling story

:03 - :07 :08 - :13 :14
Answer the question you've asked
Change the angle or scene
Hook them further into the message
The scene is set, time for the message

90% of people are motivated by
suspense to finish a task
(Green and Brock)
Suspense

Joseph Vedue found that
projecting ourselves into stories
is uniquely human
Modelling change
or behaviour

Stimulate the Senses
Auditory Sense:
Hearing or reading a word stimulates
the same sense
Visual Sense:
Images or scenes, not a talking head

58%
People retain
more information when both visual
and auditory senses are stimulated

Respect the Memory
Our working memory has limited capacity

Relate to the Past
Use metaphors and draw on the
viewers’ previous experience
=

Two paths to follow
Two types of information
Billy is climbing a tree.

Verbal Overshadowing
How verbal messaging and repeated narratives
affect the memory

If you tell me,it’s an essay. If you show
me,it’s a story.
- Barbara Greene
Storytelling is the most powerful way
to put ideas into the world today.
- Robert McKee
Storytelling

Why do we fall for stories?
Universal insight/connectedness
Surprise

47%of the average day is spent
daydreaming

65%of conversations are
stories and gossip
Robert Dunbar:

Universal insight/connectedness
A listener or witness' brain activity actually replicates the storytellers
Brain Coupling
You get me
(Yuri Hassings)

Cue - Routine - Reward
(Charles Dulick)
Dopamine Loop
(Kent Barrage)

How to tell your company’s story and
the brain science to make it stick
60 Secondsby Andrew Angus

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1. Video is becoming a major online medium, with potential to engage parents and donors for schools through storytelling on websites and YouTube; 2. Effective educational videos should showcase individual stories to convey a school's impact in under two minutes using simple, emotional narratives; 3. Schools must develop strategic video plans to distribute compelling content across online channels and measure engagement for fundraising goals.

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switchvideo

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The Once and Future Media: The State and Outlook of Online Video

See3 Communications

This document discusses the state of online video and provides tips for non-profits to utilize video on their digital platforms. It notes that video usage is growing rapidly, with hours of video uploaded every day to YouTube. It then offers suggestions on different types of videos non-profits can create, such as staff produced videos, documentaries, PSAs and more. Key recommendations include keeping videos short, telling clear stories, and distributing content widely online and through partnerships.

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switchvideo

This document provides details for an animated video project for client Switch Video. The video titled "Meta Video" will be between 60-90 seconds long (140-240 words) and have a SwitchBoard style. The voiceover script promotes the benefits of animated video for explaining a company or product in a compelling way that is easy to remember and understand. It emphasizes how animated video activates both the auditory and visual senses to help the audience remember and be more likely to take action. The document concludes by encouraging the reader to contact Switch Video to have an animated video created to explain what they do in 90 seconds or less.

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Switch Video - The Power of Compelling Video - Presentation for Mesh 13 in Toronto

2. 378 15videos over clients from videos in countries 10languages Our Story

3. Our Clients

4. of customers are more likely to make a purchase after seeing a product video 85%

5. longer than 30 seconds perform as well as 15 to 30-second ones (YouTube) Pre-roll Ads

6. of video is worth 1.8 million words (Dr. James McQuivey) 1 minute

7. Video increases the chance of a front page google result by 53%

8. Our sales person contacted the prospect cold,sent the video link and before we could follow up the client reached out for a meeting. We had the meeting and got a signed contract for an $800K/year account. - Justin Baillie, JellyFish $800KDeal in 7 Days A Switch Video Success Story

9. How An Explainer Video Helped Dropbox Grow from Users100.000.0000 - 100 m 0

10. Video Strategy Recipe for the first 15 seconds of your video

11. :03 - :07 :08 - :13 :14 Great thumbnail Smooth transitions Hold your horses,logo-pony

12. :03 - :07 :08 - :13 :14 Ask an intriguing question Show a snippet of something awesome that happens later in the video Use known social influencers in your video and name drop during this time Tease upcoming information Launch into telling a compelling story

13. :03 - :07 :08 - :13 :14 Answer the question you've asked Change the angle or scene Hook them further into the message The scene is set, time for the message

14. :03 - :07 :08 - :13 :14 introduction LOGO

15. ENGAGING CONTENT? What makes for

16. 90% of people are motivated by suspense to finish a task (Green and Brock) Suspense

17. Detailed imagery

18. Joseph Vedue found that projecting ourselves into stories is uniquely human Modelling change or behaviour

19. The Brain Science of Video

20. Stimulate the Senses Auditory Sense: Hearing or reading a word stimulates the same sense Visual Sense: Images or scenes, not a talking head

21. 58% People retain more information when both visual and auditory senses are stimulated

22. Respect the Memory Our working memory has limited capacity

23. Relate to the Past Use metaphors and draw on the viewers’ previous experience =

24. Two paths to follow Two types of information Billy is climbing a tree.

25. Verbal Overshadowing How verbal messaging and repeated narratives affect the memory

26. If you tell me,it’s an essay. If you show me,it’s a story. - Barbara Greene Storytelling is the most powerful way to put ideas into the world today. - Robert McKee Storytelling

27. Why do we fall for stories? Universal insight/connectedness Surprise

28. 47%of the average day is spent daydreaming

29. 65%of conversations are stories and gossip Robert Dunbar:

30. Universal insight/connectedness A listener or witness' brain activity actually replicates the storytellers Brain Coupling You get me (Yuri Hassings)

31. Cue - Routine - Reward (Charles Dulick) Dopamine Loop (Kent Barrage)

32. How to tell your company’s story and the brain science to make it stick 60 Secondsby Andrew Angus

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