This document contains a storyboard for an animated video being created by Drew Gilchrist for client Switch Video. The storyboard depicts cavemen at different stages of idea generation and communication, showing how animated video can bring products to life, tell stories simply and effectively, and help clients convey their value quickly to stand out from competition. It concludes by explaining how Switch Video can make the video creation process painless.

1. //Project Title
Meta Video
//Client
Switch Video
//Stage
Storyboard
//Animator
Drew Gilchrist
STO · RY · BOARD [ stawr-ee-bawrd, stohr-ee-bohrd ]
noun
1. a panel or panels on which a sequence of sketches depict the significant changes of action and scene in a
planned film, as for a movie, television show, or advertisement.

2. Maybe you’re having trouble explaining who
you are and what you do with the rest of the
world.
Caveman on a prehistoric journey.
Standing on a mountain top grunting out loud,
trying to share his message. He looks
overwhelmed.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

3. Maybe you’re too close to your own product or
marketing to create a compelling message.
Maybe you’re just ready to move beyond
words.
The caveman is trying to communicate his idea
to another caveman that is dragging heavy
items. A question mark above his head.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

4. We understand because we hear the same
things from our clients all the time. They come
to us with amazing ideas and products, but
don’t know how to communicate what they do
with the world.
Draw three different cavemen/woman with
different ideas. One with fire. One with bow &
arrow. One with a spear.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

5. Here’s where animated video comes in. It lets
you:
bring your product to life and connect
emotionally with viewers...
Draw the first caveman (wheelman) carving his
wheel idea in stone.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

6. tell your story in a way that’s easy to
remember...
Draw and animate the wheel. The rocks can
move across the screen.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

7. explain complex concepts in a simple and
effective way...
Draw the wheelman with his invention,
standing showing the caveman that was
dragging the heavy items.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

8. come across as compelling and resourced...
Draw a tie on the wheelman, slickback his hair.
Draw a team standing behind him.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

9. convey your value proposition quickly and
clearly... You stand out from the competition.
Caveman running from t-rex with his heavy pile
on a wheeled cart. Clearly faster than his
competition.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

10. Animated video really works. Your audience is
seeing pictures and hearing words at the same
time. Both their auditory and their visual
senses are activated. They remember more.
They are more likely to take action.
Wheelman is presenting his idea to a group
around a fire. His idea is on a stone wall and
he is pointing at it with a bone or stick.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

11. Here at Switch Video, we’ve worked with some
of the biggest brands in the world and we
make the video creation process completely
pain free.
zoom out a bit and have the Switch logo
carved up on a rock.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited

12. ...
PAN OUT.
Switch Original // Illustrated by: Drew Gilchrist
© 2013 Switch Marketing and Communications Limited