This document provides details for an animated video project for client Switch Video. The video titled "Meta Video" will be between 60-90 seconds long (140-240 words) and have a SwitchBoard style. The voiceover script promotes the benefits of animated video for explaining a company or product in a compelling way that is easy to remember and understand. It emphasizes how animated video activates both the auditory and visual senses to help the audience remember and be more likely to take action. The document concludes by encouraging the reader to contact Switch Video to have an animated video created to explain what they do in 90 seconds or less.

1. Client Name: Switch Video
Project Name: Web Page Video
Video Title: Meta Video
Length: 60 -­ 90 seconds (140 -­ 240 words)
Style: SwitchBoard
VoiceOver:
“Maybe you’re having trouble explaining who you are and what you do with the rest of the world.
Maybe you’re too close to your own product or marketing to create a compelling message.
Maybe you’re just ready to move beyond words.
We understand because we hear the same things from our clients all the time.
They come to us with amazing ideas and products, but don’t know how to communicate what
they do with the world.
Here’s where animated video comes in. It lets you
bring your product to life and connect emotionally with viewers...
tell your story in a way that’s easy to remember...
explain complex concepts in a simple and effective way...
come across as compelling and resourced...
convey your value proposition quickly and clearly...
You stand out from the competition.
Animated video really works. Your audience is seeing pictures and hearing words at the same
time. Both their auditory and their visual senses are activated. They remember more. They are
more likely to take action.
Here at Switch Video, we’ve worked with some of the biggest brands in the world and we make
the video creation process completely pain free.
Animated videos are powerful, simple, and effective. Are you ready to start your video?
1. Contact Switch Video today for an animated video that explains what you do in 90
seconds or less.
2. Contact Switch Video today for an animated video that explains what you do in 90
seconds or less.

2. 3. Contact Switch Video today to a video that explains what you do in 90 seconds