1. Video, SEO and Conversion, Brain Science

2. Who is Switch?

4. SEO and Conversion

5. Video and SEO

6. Video and time on site

7. Video and conversion rates

8. Video and conversion rates

9. Salesforce Rypple
www.Rypple.com

12. The Brain Science

13. Why keep it simple?

14. Working Memory

15. Keep it simple

16. Not Simple

18. Why use visuals AND audio?

19. Dual Coding Theory
Auditory sense includes:
-Reading
-Listening
Retention rate of info = 10%
Auditory + Visual senses
-Video
-Listening
Retention rate = 68%

20. Why use metaphors?

21. Build on Prior Knowledge
https://www.dropbox.com/

22. Build on Prior Knowledge
http://www.youtube.com/watch?v=wKJ9KzGQq0w

23. Dropbox Numbers
10% increase in conversion rates.
The math is really, really compelling.
50 million customers
10% increase in number of customers
(5 million customers!)
$240 million in revenue
$4.80 of revenue / customer
$24 million of revenue in 2011
Cost of video = $50,000

24. Review
- Longer time on site.
- More conversions
- 20% more conversions for Salesforce Rypple
- Keep it Simple
- Visuals and voice over together
- Use metaphor

25. Questions?
andrew.angus@switchvideo.com
1-888-501-3105 x 706