According to Merton's strain theory, "Druggie Dougie", a drug baron, engages in criminal behavior like drug dealing because of the mismatch between socially approved goals of success and the legitimate means to achieve those goals. Merton argues that in societies with an unequal opportunity structure, where lower classes face disadvantages, individuals may feel pressure and strain to resort to deviant behavior like crime when legitimate means are blocked. For "Druggie Dougie", the cultural emphasis on success combined with a lack of legitimate opportunities likely created strain that led him to turn to the illegal drug trade.