The document compares luxury automakers Mercedes and BMW, outlining their histories and focusing on key differences between the brands. Mercedes was founded in 1926 as a division of Daimler AG and focused on luxury and comfort, while BMW started in 1916 making aircraft engines and shifted to automobiles and motorcycles, emphasizing powerful engines as the "Ultimate Driving Machine." When choosing between the two brands, the document notes BMW has a slight edge in safety and performance due to its focus, while Mercedes is improving engines but BMW remains unmatched; however, both brands are highly expensive.

1. Mercedes VS BMW-The ultimate battle
In the race of the luxury vehicles, Mercedes and Bavarian Motor Works (BMW) are two brands
which are next to one another. The automobiles they manufacture are extremely remarkable in
terms of luxury and comfort. Both the brands are known for their high priced luxury as well as
performance vehicles. They have been competitors for more than a century now. Now the
question arises in the mind of such a buyer, who can afford any one of these two vehicles,
whether to buy a BMW or a Mercedes.
History
BMW started in 1916 as a manufacturer and designer of aircraft engines. After some time, BMW
shifted its focus towards the manufacturing of automobiles and bikes. The headquarter of the
company is in Munich, Germany, but it runs its plants across the globe.
Mercedes was founded in 1926 as a division of Daimler AG and was known as a manufacturer of
luxury vehicles, trucks, buses and coaches. The headquarter of the company is located in
Stuttgart, Germany and is providing the World with its luxury items.
The BMW has always focused on producing the most powerful engines as it describes itself as
the “Ultimate Driving Machine”. Mercedes has always focused on producing the most luxury
vehicles and ultimate comfort for its customers. It has been seen that both brands have swapped
their focus. Now Mercedes is improving its engines while BMW is working on the comfort of the
vehicle.
Talking about the choice between Mercedes and BMW, it is like choosing between Coke and
Pepsi. Let us compare both brands. The following points will help you choose between the two
of them.
Reliability
Usually, all German car brands have highly reliable automobiles. However, it depends on how
you use your vehicle. Both car brand products suffer normal wear and tear depending upon your
quality of usage. The maintenance of both are extremely expensive and you need to visit the

2. workshop whenever they call for periodic maintenance. Mercedes has complex advance
technologies embedded, so they could only be repaired by the supplier.
Safety
When talking about safety, both the brands are found approximately at the same point on the
safety scale. BMW have 2 vehicles which have an exact score of 10 on safety scale which is X1
and X2 series, while X3 not far behind with a score of 9.7. Mercedes has only one car that is E-
class executive with a 10 on safety scale while C class and GLE have a score of 9.3 and 9.7
respectively. So BMW is having a very slight edge in this aspect.
Performance
As discussedabove, Mercedes is already focusing on the performance vehicles and making better
engines, but BMW is still unmatched in this aspect because its primary focus is the performance
of its vehicle. It has a number of high performing vehicles including the X4, X5, 4 series, 5 series,
6 series, 7 series. Mercedes has a very few models that can compete with BMW’s high-
performance machines in terms of performance. But if you want performance in Mercedes then
you may go for S-class, CLS and SL cars.
Price
Both brands are highly expensive. You have to pay a large amount of money if you are willing to
buy even a small sedan whether it is a BMW or a Mercedes. Both the brand vehicles are worth
the amount paid.