India’s leading luxury car brand Mercedes-Benz today launched the ultimate symbol of luxury motoring across the world, the Mercedes-Maybach in India. The pinnacle of luxury motoring was launched in India in two variants the Mercedes-Maybach S 600 and the S 500. The launch of the luxury saloon also marks the introduction of Mercedes-Benz’s new sub-brand ‘Mercedes-Maybach’ for the Indian market. The Mercedes-Maybach S 500, which is the most luxurious Mercedes-Benz ever to be locally produced in India, was rolled-out of the assembly lines by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India.

1. 1
Press Information
25th
September, 2015
Mercedes-Benz launches the most luxurious locally
produced saloon ever; Mercedes-Maybach sold out even
before India launch
 Mercedes-Maybach is the sub-brand launched by Mercedes-Benz globally
 Start of Production of the Mercedes-Maybach S 500 underscores Mercedes-Benz
India’s proven prowess in manufacturing world-class products in India
 Mercedes-Maybach registers exceptionally high customer interest in the market;
the S 600(CBU) sold out within two weeks of the launch date announcement
 The Mercedes-Maybach S-Class combines the perfection of the S-Class, with the
exclusivity of the Maybach
 Aeroacoustics Performance: Mercedes-Maybach is the ‘World’s Quietest
Production Saloon’ for the rear seat passengers
 Luxury epitomized: AIR BALANCE PACKAGE, enhanced leg-room with leg
support for rear passengers, MAGIC VISION CONTROL, SPLITVIEW, highest
level of customization through ‘designo’
 Highest safety standards: First time in India, the debut of rear seatbelt air bags
and cushion bags | Total of 12 airbags in Mercedes-Maybach
 This highly luxurious sedan is available in Mercedes-Maybach S 600(as CBU) and
the locally produced S 500 variants
 The fully customized Mercedes-Maybach S 600(CBU) is priced at INR 2.60 crores
(ex-showroom Pune) | The locally produced Mercedes-Maybach S 500 is priced at
INR 1.67 crores (ex-showroom Pune)

2. 2
Pune: India’s leading luxury car brand Mercedes-Benz today launched the ultimate symbol
of luxury motoring across the world, the Mercedes-Maybach in India. The pinnacle of
luxury motoring was launched in India in two variants the Mercedes-Maybach S 600 and
the S 500. The launch of the luxury saloon also marks the introduction of Mercedes-Benz’s
new sub-brand ‘Mercedes-Maybach’ for the Indian market. The Mercedes-Maybach S 500,
which is the most luxurious Mercedes-Benz ever to be locally produced in India, was
rolled-out of the assembly lines by Eberhard Kern, Managing Director & CEO,
Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-
Benz India.
Eberhard Kern commented, “With the launch of the Mercedes-Maybach, we now expand
the current range of the S-Class with the addition of a vehicle that sets a new benchmark
for exclusivity and meets even the most discerning of requirements in terms of its
appointments. The Mercedes-Maybach, which is the most prestigious and exclusive
offering from us till date, will strengthen Mercedes-Benz’s unparalleled presence in the
topmost end of the luxury car market in India.”
“The overwhelming customer response for the exclusive Mercedes-Maybach, even before
its India launch, strongly underscores the success of our ‘top of pyramid’ product strategy
that has been the driving reason for customers preferring the three pointed star. With the
start of the local production of the Mercedes-Maybach, we are scripting a new chapter in
India today” elaborated Mr. Kern.
Piyush Arora added “The start of local production of the Mercedes-Maybach S 500 is a
landmark accomplishment for us and proves our high competence in manufacturing. This
also underlines our constant endeavour to offer world-class products to our Indian
customers with significant local value addition, in the shortest possible time. Mercedes-
Maybach is one of the most technologically advanced products and its local production
reflects the highest level of refinement and implementation of advanced technology and
flexible processes in our manufacturing process. Mercedes-Maybach is the third product

3. 3
after the GLA and the CLA that we have rolled-out within the last few months.”
The Mercedes-Benz plant in India is part of the global assembly network, which comprises
further locations in Thailand, Vietnam, Malayasia, Indonesia, and will be joined by Brazil
in 2016 where a new assembly plant is currently under construction. At these sites,
Mercedes-Benz produces cars for local markets with different production levels.
Mercedes-Maybach: a sub-brand with unmatched exclusivity
Mercedes-Benz has established an exclusive offering in the exclusive top segment by
introducing a sub-brand with the name Mercedes-Maybach. The Mercedes-Maybach is
distinguished by extra spaciousness with lavishly designed, prestigious interiors which
offers extensive scope for individualization. Mercedes-Maybach is not an equipment line,
but a sub-brand that in future will provide Mercedes-Benz vehicles with more exclusivity.
The sub brand provides both prestige and exclusivity and is aimed at customers for whom
status, luxury and safety are of paramount importance.
Global sales success of the new S-Class:
The S-Class is not only considered the best vehicle, but also the most successful car in its
segment. With more than 100,000 units sold globally in its first full year of availability, the
new S-Class is the best-selling S-Class ever. This success has been accompanied by a
desire expressed by many customers for yet more individuality and exclusivity. The
Mercedes-Maybach accomplishes this desire like no other sedan.
Mercedes-Maybach exclusives:
First in India: Rear-seat Belt Bags, an airbag for seat belts
The most unique safety feature debuting with the Mercedes-Maybach is the rear seat
beltbags and cushion bags. The beltbag is an inflatable seat belt strap that reduces the load
on the ribcage in a front impact and is thus able to reduce the risk of injury to passengers in
the rear. With the introduction of the seat belt buckle extender, beltbag

4. 4
and seat cushion airbag, the Mercedes-Maybach possesses the most innovative passenger
safety and features.
First in India: ‘World’s Quietest Production Sedan’- Aeroacoustics:
For passengers in the rear seats, the Mercedes-Maybach is the ‘World’s Quietest
Production Sedan’. Positioning the passengers away from the side windows towards the
rear and triangular windows create a new acoustic situation. Special seals optimize the
noise insulation, thereby ensuring excellent aeroacoustic performance in the rear.
AIR BALANCE PACKAGE:
Mercedes-Maybach is equipped with the AIR BALANCE PACKAGE which includes
fragrancing, ionization and even more efficient filtration. A premium room fragrance has
been designed exclusively for this model and the AGARWOOD bottle itself is adorned with
the Maybach lettering. Agarwood speaks of the centuries-old tradition of perfume. With its
refined and elegant character, Agarwood makes a unique statement.
Handcrafted Champagne Flutes:
Travelling in a Mercedes-Maybach S 600 can be celebrated in style with two high-quality,
handcrafted champagne flutes. These silver-plated flutes have been made for the on-board
bar by Robbe & Berking, silversmiths in Flensburg, Germany. Fine restaurants around the
globe with several hundred Michelin stars between them are also customers of this luxury
brand.
MAGIC SKY CONTROL:
The sliding sunroof in a Mercedes-Maybach S 600 is available with optional MAGIC SKY
CONTROL technology from Mercedes-Benz. The glass can be switched to light or dark at
the touch of a button and thus creating a special interior ambience.

5. 5
Stylish, exclusive and superior exterior design:
In its exterior design, the Mercedes-Maybach combines stylish, effortless superiority with
trend-setting exclusivity. The extended wheelbase and emphatic lines adds dynamism to
the exterior design. The rear seats are situated beyond the door cutout, creating a feeling of
exceptional privacy and exclusivity. The elegant Maybach logo – a double M inside an
arched triangle – adorns the C-pillars on both sides.
The Mercedes-Maybach is 207 mm longer than the S-Class with long wheelbase. 200 mm
of this is the result of the extension between the B and C-pillar. All this additional space is
used to boost comfort for rear passengers.
Lounge like interiors personifying Modern Luxury:
With its clear architecture, refined materials and stylish controls, the vehicle interior
embodies sensuous elegance. For an exclusive look, the front centre armrests with nappa
leather upholstery feature embossed Maybach crests (and also the armrests in the rear in
conjunction with the First-Class rear suite). Another special feature in the dashboard is the
analogue clock with an IWC design. The extremely plush interiors of Mercedes-Maybach
epitomises luxury with the rear seats with ‘Hot Stone Massage’, the optional 2x2 seats
with folding table, the standard extended leg support for both rear passengers or the rear
seat entertainment system.
Standard luxury features of Mercedes-Maybach S-Class:
The list of high-end luxury features in the Mercedes-Maybach S-Class makes it highly
exclusive for a luxury sedan produced in India. The unique features of Mercedes-Maybach
S-Class comprises a AIRMATIC suspension, exclusive nappa leather upholstery, AIR
BALANCE PACKAGE, PRE SAFE rear package with rear seat beltbag, Burmester 3D
surround system with 1540 watt with 24 speakers and seven colour ambient lighting, Night
View Assist Plus and Chauffer Package.

6. 6
Luxury features of Mercedes-Maybach S 600:
The exclusivity of Mercedes-Maybach S 600 remains in the host of additional luxury
features the sedan offers. The Mercedes-Maybach S 600 additionally features the unique
MAGIC BODY CONTROL suspension, MAGIC VISION CONTROL, SPLITVIEW,
Head-Up Display, Front seat massagers for driver and co-driver, Anti-Theft Protection
Package just to name a few.
Innovative safety and assistance systems in Mercedes-Maybach S-Class:
The Mercedes-Maybach S 600 and S 500 are available with numerous new safety and
assistance systems that make driving even more comfortable and safer. The impressive list
of the sedan’s standard safety and assistance features includes: 12 airbags, Night View
Assist Plus, 360 degree camera, Active Parking Assist, LED with Intelligent Lighting
System, Crosswind Assist, PRE-SAFE® IMPULSE and Tyre Pressure Monitoring System
to name a few.
Outstanding performance:
The Mercedes-Maybach S 600’s V12 biturbo engine generates an output of 390 kW
(530 hp), with a displacement of 5980 cc and the maximum torque of 830 Nm. It completes
the sprint from 0 to 100 km/h in 5.0 seconds, while the top speed is 250 km/h
(electronically limited). The V8 biturbo engine in the Mercedes-Maybach S 500 has a
displacement of 4663 cc and an output of 338 kW (459 hp). The peak torque is 700 Nm.
Mercedes-Maybach S 500 S 600
Number of cylinders/ arrangement 8/V 12/V
Displacement (cc) 4663 5980
Rated output (kW/hp at rpm) 338/459 at 5250-5500 390/530 at 4900-5300
Rated torque (Nm at rpm) 700/ 1800-3500 830/1900-4000
Acceleration 0-100 km/h (s) 5.0 5.0
Top speed (km/h) 250 250

7. 7
Plethora of customization options through ‘designo’ for Mercedes-Maybach S 600:
Various Packages: The Mercedes-Maybach S 600’s comfort package features the MAGIC
SKY CONTROL, the luxury packages feature 2 x 2 seats with folding tables and features
refrigerated compartment with champagne flutes.
Trim Options: Brown high-gloss burr walnut wood trim, black high-gloss poplar wood
trim, designo metalized ash wood trim, designo brown high-gloss sunburst myrtle wood
trim and black designo piano lacquer trim.
Colour Options: The customers can choose from a host of exterior and interior colour
options. Interior colour upholstery options in exclusive nappa leather are black, silk beige,
crystal grey, nut brown and porcelain.
The exterior colour options are magnetite black, obsidian black, iridium silver, cavansite
blue, peridot brown, ruby black, diamond silver, anthracite blue and designo diamond
white.
Alloy Options: 19” multi spoke alloy, 19” 5 twin spoke alloy and 19” multi twin spoke
alloy.
####-
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 9850836477
Reuben George | reuben.george@daimler.com | +91 98239 69057