Mentor Presentation: How to Think Mobile First

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In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.

Business Technology

TM

The Agency For The Digital Age

David Womack
Executive Creative Director
Mobile and Emerging Platforms

Proprietary & Confidential. © 2013 R/GA All rights reserved.

WHO WE ARE

We are the Mobile & Emerging Platforms group.
60+ person internal practice group designed to support and expand the delivery of visionary, innovative mobile and social
platform products for R/GA’s clients.
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OVER 40 AWARDS IN 2013 (AND COUNTING)

THE ANDY AWARDS

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Mobile as Hub

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Mobile as Bridge

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Tata Technologies is a company that provides strategic partnerships for innovation in manufacturing. They work with ambitious manufacturers worldwide through their engineering, design, and product development IT experts. Tata Technologies believes in promoting sustainability and improving quality of life in the communities where they operate. They aim to develop environmentally responsible products and solutions for their clients.

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