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© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
OnePlus
How Innovation &
Community
deliver results
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Kate 

@Kate_Parkyn
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Who is OnePlus?



© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
The best smartphone company
you've never heard of
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
The 4th Global 

Premium Smartphone
No. 1 in India
209% Growth YoY
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
• The underdog
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Innovate to start.

Innovate to survive.
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
We had a bold ambition.



To make a better phone.
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
A simple premise.



”What do you want
in a smartphone?”
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
A Community started to form
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Behave differently
Ask
Users
User
Feedback
A better
phone
Create a
product
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Created with

our community
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Think 

Community 

Awareness
Consideration
Conversion
Community
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Stay Open
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
A human connection
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
A local
connection
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Stay Involved
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Create an ecosystem
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
The OnePlus

Phone Piano
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Stay Brave
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Stay Open

Stay Involved

Stay Brave
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved.
Confidential & Proprietary
Chart Title
0
10
20
30
40
1/5/02 1/6/02 1/7/02 1/8/02 1/9/02
Series 2 Series 1
Never 

Settle

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Hacking growth: how innovation + community delivers results

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