Social Telematics is a burgeoning part of GPS Telematics that focuses on rewarding the drivers for their efforts in becoming safer, more efficient drivers. Azuga is the first in its industry to offer quarterly cash rewards to the top drivers and fleet managers within its platform, and the results couldn't have been better. Now, drivers and fleet managers alike are tirelessly reshaping their habits through this gamified approach, cutting operating costs in the process.
e-Commerce Academy - Winning Consumer Market from Online to Offline in Mobile...Adams Company Limited
Matthew Kwan, Principal Consultant, Adams presented at Hong Kong Science Park in the seminar organized by Paypal & Hong Kong Science & Technology Parks "e-Commerce Academy on June 26, 2014.
שרון בסר: סומסום היפתח: הנגשה באמצעות שילוב מוצרי צריכה טכנולוגיים וטכנולוגיה...Beitissie1
מצגת להרצאתו של שרון בסר בה הוא מתאר ומסביר על הטלפון שפותח על ידי חברת "ססמי" ומהווה דוגמא לפתרון טכנולוגי אשר מספק פתרון רחב המנגיש את כלל יכולות הטלפון החכם לרבות מיליוני האפליקציות הקיימות באופן מיידי תוך פתיחת צוהר לעולם חדש של הזדמנויות עבור אנשים עם מוגבלויות.
Francesca Tassistro - Mobile Revolution - Digita for BusinessCultura Digitale
I dispositivi mobili rappresentano uno dei fenomeni più rivoluzionari degli ultimi anni. Nati come estensione del telefono, si sono progressivamente evoluti diventando il primario strumento usato dalle persone per interagire non solo con l’informazione, ma addirittura con la realtà.
Co-Creation is a powerful way to bring about rapid innovation. This presentation connects Service Design and Co-Creation for better outcomes.
Learn more at http://www.inreality.com
Social Telematics is a burgeoning part of GPS Telematics that focuses on rewarding the drivers for their efforts in becoming safer, more efficient drivers. Azuga is the first in its industry to offer quarterly cash rewards to the top drivers and fleet managers within its platform, and the results couldn't have been better. Now, drivers and fleet managers alike are tirelessly reshaping their habits through this gamified approach, cutting operating costs in the process.
e-Commerce Academy - Winning Consumer Market from Online to Offline in Mobile...Adams Company Limited
Matthew Kwan, Principal Consultant, Adams presented at Hong Kong Science Park in the seminar organized by Paypal & Hong Kong Science & Technology Parks "e-Commerce Academy on June 26, 2014.
שרון בסר: סומסום היפתח: הנגשה באמצעות שילוב מוצרי צריכה טכנולוגיים וטכנולוגיה...Beitissie1
מצגת להרצאתו של שרון בסר בה הוא מתאר ומסביר על הטלפון שפותח על ידי חברת "ססמי" ומהווה דוגמא לפתרון טכנולוגי אשר מספק פתרון רחב המנגיש את כלל יכולות הטלפון החכם לרבות מיליוני האפליקציות הקיימות באופן מיידי תוך פתיחת צוהר לעולם חדש של הזדמנויות עבור אנשים עם מוגבלויות.
Francesca Tassistro - Mobile Revolution - Digita for BusinessCultura Digitale
I dispositivi mobili rappresentano uno dei fenomeni più rivoluzionari degli ultimi anni. Nati come estensione del telefono, si sono progressivamente evoluti diventando il primario strumento usato dalle persone per interagire non solo con l’informazione, ma addirittura con la realtà.
Co-Creation is a powerful way to bring about rapid innovation. This presentation connects Service Design and Co-Creation for better outcomes.
Learn more at http://www.inreality.com
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
How to Recruit Millennials by Going Mobile and Embracing Company TransparencyGlassdoor
Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.”
Key Takeaways:
-How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS)
-What Millennials look for in employers and how they do their research
-How to improve your job candidate experience to win over candidates
Adi and I explain our “mobile thinking” methods, we share insights from our HP Software projects and answer the question of “how can we fit an elephant into a refrigerator?”
Mentor Presentation: How to Think Mobile FirstDigiday
In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.
Africa's Fast Growing Mobile App-etite Laine Barnard
The Mobile Ecosystem in Africa:
In Africa people are more reliant on their mobile devices than any other part of the world. Africans socialize, shop, and even bank on their mobiles, and mobile education has already taken off. The yearly increase of usage and adoption of affordable smartphones is staggering. It's simple, brands who wish to communicate in Africa engage through mobile. 8brand has an impressive track record, ensuring that brands connect with their audiences all around Africa - It's no wonder we're Africa's Mobile Marketing People.
We’ve helped big brands such as MTN and Coca-Cola successfully communicate with their customers via mobile . We think it’s time to get cracking on your mobile strategy asap- what do you say? Contact us whenever you're ready laine@8brand.co.za
Ryan Hall & Peter Dolukhanov joint managing directors at mobile specialists Nice Agency talked at the BIMA Evening Briefing on 'Beyond acquisition – how do you retain users on mobile?'
As brands spend more time and money on acquiring mobile users, not enough focus is put on retaining them.
Peter and Ryan looked at mobile engagement and retention, exploring the challenges of creating a compelling mobile experience, outlining why a cross-device user journey is key and the importance of a communications strategy to drive behavioural change for repeat usage.
SF Rebels of Recruiting Roadshow | Robert Hohman WelcomeGlassdoor
Glassdoor's very own Co-Founder and CEO, Robert Hohman, welcomes attendees with this presentation at the San Francisco Rebels of Recruiting Roadshow stop!
Australian Mobile Landscape 2013 in Summary from AMPLI - by ZuniZuni
Australia's AMPLI report is an exceptional local report outlining our expanding mobile landscape and indepth analysis on what we do online, how much we spend, things we like and things we don't use.
This summary takes out the highlights for an easy to digest update on Aussies and technology.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented the key success factors for customer experience using mobile channels including whatsapp, wechat and how to advertise to reach your target audiences on their mobile devices during the event being hosted by www.sme.gig.hk on August 6, 2014 at InnoCentre of Hong Kong Science & Technology Parks
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
How to Recruit Millennials by Going Mobile and Embracing Company TransparencyGlassdoor
Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.”
Key Takeaways:
-How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS)
-What Millennials look for in employers and how they do their research
-How to improve your job candidate experience to win over candidates
Adi and I explain our “mobile thinking” methods, we share insights from our HP Software projects and answer the question of “how can we fit an elephant into a refrigerator?”
Mentor Presentation: How to Think Mobile FirstDigiday
In today's world of digital advertising, mobile should be the starting point, not an afterthought. David Womack of R/GA will discuss how to approach a creative problem with mobile first, and grow the strategy from there. Hear why a mobile-first approach is so important to the overall campaign and where the best opportunities for success lie.
Africa's Fast Growing Mobile App-etite Laine Barnard
The Mobile Ecosystem in Africa:
In Africa people are more reliant on their mobile devices than any other part of the world. Africans socialize, shop, and even bank on their mobiles, and mobile education has already taken off. The yearly increase of usage and adoption of affordable smartphones is staggering. It's simple, brands who wish to communicate in Africa engage through mobile. 8brand has an impressive track record, ensuring that brands connect with their audiences all around Africa - It's no wonder we're Africa's Mobile Marketing People.
We’ve helped big brands such as MTN and Coca-Cola successfully communicate with their customers via mobile . We think it’s time to get cracking on your mobile strategy asap- what do you say? Contact us whenever you're ready laine@8brand.co.za
Ryan Hall & Peter Dolukhanov joint managing directors at mobile specialists Nice Agency talked at the BIMA Evening Briefing on 'Beyond acquisition – how do you retain users on mobile?'
As brands spend more time and money on acquiring mobile users, not enough focus is put on retaining them.
Peter and Ryan looked at mobile engagement and retention, exploring the challenges of creating a compelling mobile experience, outlining why a cross-device user journey is key and the importance of a communications strategy to drive behavioural change for repeat usage.
SF Rebels of Recruiting Roadshow | Robert Hohman WelcomeGlassdoor
Glassdoor's very own Co-Founder and CEO, Robert Hohman, welcomes attendees with this presentation at the San Francisco Rebels of Recruiting Roadshow stop!
Australian Mobile Landscape 2013 in Summary from AMPLI - by ZuniZuni
Australia's AMPLI report is an exceptional local report outlining our expanding mobile landscape and indepth analysis on what we do online, how much we spend, things we like and things we don't use.
This summary takes out the highlights for an easy to digest update on Aussies and technology.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented the key success factors for customer experience using mobile channels including whatsapp, wechat and how to advertise to reach your target audiences on their mobile devices during the event being hosted by www.sme.gig.hk on August 6, 2014 at InnoCentre of Hong Kong Science & Technology Parks
Workshop: Conversational Commerce: A Two Way Street MAD//Fest London
Workshop: Conversational Commerce: A Two Way Street -
Alan Ranger, VP Market Development, LivePerson + Paul Louden, Regional Director UK & Ireland, Sinch + Liz McCord, Principal Product Manager, Vodafone + Tim Green, Features Editor, MEF
The age of the Film Makers, Content Creators & Storytellers - putting the con...MAD//Fest London
The age of the Film Makers, Content Creators & Storytellers - putting the consumer at the heart of your campaign! - Loranc Sparsi, Commercial Licensing Director, EMEA, Jukin Media
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand