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Mental models
Wouter Walgraeve discusses mental models and their importance in understanding and interacting with technology at the World IA Day 2013. He explores various examples, such as the influence of mental models on physical actions and perceptions, and highlights how these models can evolve and impact creativity. The presentation also touches upon common mental modeling pitfalls and emphasizes the role of mental models in information architecture and design.
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Mental models
- 1. MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK - FEB 9, 2013 WOUTER WALGRAEVE - NASCOM
- 2. HI! I AM WOUTER WALGRAEVE AND I WORK AT NASCOM
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- 6. ASIMOV & THE 3LAWS OF ROBOTICS
- 7. 1 A ROBOT MAYNOT INJURE A HUMAN BEING OR, THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS, EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCH PROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.
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- 10. AT WIAD 2012,I DID A PRESENTATION ON THE MENTAL MODEL OF TIMELINES
- 11. THIS TIME, LET’SGO DEEPER AND DISCUSS…
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- 13. THE MENTAL MODELOF A KINDER SURPRISE
- 14. WHY DO ATHLETESRUN AROUND THE TRACK COUNTER-CLOCKWISE?
- 15. WHAT IS THEORIGIN OF THE ZEBRA CROSSING?
- 16. DO AIRPLANES HAVEKEYS? OR HORNS?
- 17. “MENTAL MODELS AREESSENTIAL TOOLS ALLOWING US TO NAVIGATE THROUGH LIFE”
- 18. CUTTING A PIE ISNO PIECE OF CAKE
- 19. MATHEMATICS 100% MENTALMODELING
- 20. IMAGINE A WINDMILL 5 SECONDS
- 21. A WINDMILL, 2013
- 22. A WINDMILL, A FEWDECADES AGO
- 23. A WINDMILL, A FEWDECADES AGO, IN THE STATES
- 24. WHAT DIRECTION DO WINDMILLS TURN?
- 25. “HOW YOU INTERACTWITH A TECHNOLOGY IS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY”
- 26. “SHAKE IT LIKEA POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…
- 27. GETTING TRAPPED IN AMENTAL MODEL
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- 29. ALTHOUGH IT ISSF, ALIENS OFTEN LOOK VERY HUMANOID.
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- 32. WHY ARE SPACESHIPS MENTALMODELS IN SF AERODYNAMIC? EVOLVE…
- 33. IMAGE A FUTURISTICVEHICLE
- 34. MENTAL MODELS EVOLVE…
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- 37. MENTAL MODELS ARESIMILAR IN STRUCTURE TO THE THING OR CONCEPT THEY REPRESENT.
- 38. MENTAL MODELS ALLOWA PERSON TO PREDICT THE RESULTS OF HIS ACTIONS.
- 39. MENTAL MODELS ARESIMPLER THAN THE THING OR CONCEPT THEY REPRESENT. THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.
- 40. MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT NECESSARILY WHAT IS ACTUALLY TRUE.
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- 45. PLATO NEO INFORMATION ARCHITECT INFORMATION ARCHITECT
- 49. RECOGNIZING PATTERNS MEETING EXPECTATIONS!
- 51. PATTERN + IDEA LEFT + RIGHT
- 52. DEAR MOTHER NATURE, TWONOSTRILS? SERIOUSLY??
- 54. THE PROCESS OFLEARNING LEARN TO RECOGNIZE PATTERNS
- 55. MENTAL MODELS = INSIGHTS,NOT KNOWLEDGE
- 56. MENTAL MODELS = CONSCIOUSAND UNCONSCIOUS
- 57. MENTAL MODELS IN INFORMATIONARCHITECTURE
- 58. DESIGN / VISUAL THINKING
- 60. SAFE EXPLORATION “LET MEEXPLORE WITHOUT GETTING LOST OR GETTING INTO TROUBLE.”
- 61. INSTANT GRATIFICATION “I WANTTO ACCOMPLISH SOMETHING NOW, NOT LATER.”
- 62. SATISFICING “THIS IS GOODENOUGH. I DON’T WANT TO SPEND MORE TIME LEARNING TO DO IT BETTER.”
- 63. HABITUATION “THAT GESTURE WORKSEVERYWHERE ELSE, WHY DOESN’T IT WORK HERE TOO?”
- 64. SPATIAL MEMORY “I SWEARTHAT BUTTON WAS HERE A MINUTE AGO, WHERE DID IT GO?”
- 67. CONGRATULATIONS, YOU UNLOCKED THECLOSURE BADGE!
- 68. GESTALTISM GESTALT – “ESSENCEOR SHAPE OF AN ENTITY'S COMPLETE FORM”
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- 75. LAW OF PASTEXPERIENCE YOUR MEMORY IS A TREASURE OF MENTAL MODELS
- 76. ICONS, SYMBOLS AND THESEMIOTIC WEB
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- 82. REPLAY REFRESH
- 84. MENTAL MODELS =CREATIVITY
- 85. CREATIVITY IS… SEARCHING FOR THE MENTAL MODEL OF A USER
- 86. CREATIVITY IS… STRETCHING THELIMITS OF A MENTAL MODEL
- 87. MENTAL MODELING IS… THEHEARTBEAT OF IA
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