The document discusses conceptual models for digital machines. It explains that a conceptual model defines the system's purpose by describing the problem it solves and who it solves it for. A conceptual model can be determined through being given it, figuring it out through user research, or being given an incorrect one requiring user research. Conceptual models are typically communicated through prose descriptions or concept maps. They identify the concepts, users, and goals of an application and how concepts relate without describing implementation or interfaces. Keeping a conceptual model simple and focused on utility while staying conceptual is challenging.