The document discusses the high rates of mental health issues, especially among young people, and the need to raise awareness and reduce stigma. It then outlines a campaign called "Peace of Mind" that aims to educate 10-25 year olds in the UK about mental health by creating relatable content on social media and facilitating open discussions to build a supportive community. The campaign will measure its success based on follower growth across Facebook, Instagram and Twitter.

1. Peace of Mind
Oin, Dwayne & Hari

2. The Shocking Facts
 Mental health and behavioural problems (e.g. depression,
anxiety and drug use) are reported to be the primary drivers
of disability worldwide, causing over 40 million years of
disability in 20 to 29-year-olds.
 It is estimated that 1 in 6 people in the past week experienced
a common mental health problem
 50% of mental health problems are established by age 14
and 75% by age 24

3. High Suicide Rates
 Suicide is the most common cause of death for men aged 20-
49 years in England andWales.
 One person in fifteen had made a suicide attempt at some
point in their life.
 In 2013, 6,233 suicides were recorded in the UK for people
aged 15 and older. Of these, 78% were male and 22% were
female
 From 2005 to 2014 girls and boys between the ages of 10-14,
records show 98 children have committed suicide (59 Boys
and 39 Girls)

4. Suicide rates two years late ?

5. Case Study: Depression
 Some might feel that depression is simply feeling
unhappy or fed up for a few days, when in all reality it
goes so much more deeper.
 Depression can last for more than just a few days and in
fact can persistently feel sad for weeks, even months and
in some cases, for years. Depression has been classed as a
real illness with real symptoms and isn't something that
you can just snap out of and due to the change in times,
with the right treatment can be treated.

6. Case Study: How to Spot the Signs
Depression is not something that is the same for everyone, because depression can affect people
in different ways, therefore having different symptoms.
Psychological symptoms
 Feeling irritable
 Feeling of constant low mood or sadness
 Having low self-esteem
 Having difficulties finding motivation or interests in things
 Feeling of constant anxiety or worried
 Having suicidal thoughts or thoughts of self harm

7. Case Study: Springer family
 On 28th January 2010, a personal friend of mines 9 year old cousin
decided that it was time to end his own life.Yes! He was 9 years old.
A lot of people feel that depression is only affecting adults and
therefore during this time the child was personally fighting his inner
demons and to this day no one really knows why he decided to take
his life, however his mother stated weeks leading up he was feeling
more upset and at point was not even eating like he normally done.

8. Untreated Children

9. Our Campaign
 Aims (Creating Awareness)
 Dissolving the stigmas
linked with mental health
 Get people openly talking
about the issue
 Providing support and
creating a community

10. Target Audience (10-25)
20% of adolescents may experience a mental
health problem in any given year.
 10% of children and
young people (aged 5-16
years) have a clinically
diagnosable mental problem
 yet 70% of children and
adolescents who
experience mental health
problems have not had
appropriate interventions at
a sufficiently early age.

11. Audience Background
 The working class and middle class make up the majority
proportion in the UK population.
 Although the majority of the UK are actually in the middle
class bracket 60% identify as working class, so we creating
the content with a middle class mentality
 The audience we are going for are going to have a secondary
school education. As we feel this best includes everyone.
 And the Location will be targeting will be the UK

12. What we know about our audience
 24% of teens go online “almost constantly,”
 Facebook is the most popular and frequently used social media
platform among teens; half of teens use Instagram, and nearly as many
use Snapchat
 71% of teens use more than one social network site so we also have
more than one
 Teens from less well-off households (those earning less than $50,000)
are more likely than others to say they use Facebook the most
 49% of these teens say they use it most often, compared with 37% of
teens from somewhat wealthier families (those earning $50,000 or
more)

13. Our Content
 Making Content that’s easy
to read and delivers the
message straight away
 Making it relatable
 content that creates guilty
and sympathy
 SMART (Specific,
Measurable, Attainable,
Relevant,Timely) goals

14. Clean, Minimalist Content

15. Person of interest
 Luke Banda (Mental health support worker
 Insightful interview from expert opinion

16. Blog Posts

17. Blog Posts

18. Where and how We will
reach our audience

19. Reaching our audience
 Facebook: Facebook is a more formal site.This is where our
long format stories are published , we found people are more
likely to read a 500 word story if it was linked to another site
 We will aim to publish content during office hours as most
teens and adult procrastinate reading content on facebook
 Insta:This platform is good for posting pictures relating to
mental health, posts can be sent out throughout the day as it
does not get too suffocating.
 Twitter: Our twitter account will be used to post statistics on
mental health issues, repost like-minded platforms and ideas.

20. Calls of action
 On our social pages our main aim is to receive responses
from our audience in the form of retweets, likes and shares
 Our aim is to receive comments and direct messages to
create an environment where you can openly talk
 We eventually want to see Peace of mind turn into a
community and support structure

21. Defining success
 accomplish an active following of 500 on instagram and twitter and
2,500 on Facebook.
 at a rate of 100 follows a week per site

22. Roles
 Oin (Bossman/ Market Research)
 Hari (Social Media)
 Dwayne (Public Relations)