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MAINSTREAM SUBCULTURING


MEMES
SUBCULTURE MAINSTREAMING
FIRST, WTF IS A MEME?
WIKI
BUT WHAT CAN THEY TEACH US ABOUT GEN Y
LIFE IS GETTING PRETTY DULL AT THE MO
THERE IS STILL ONE EASY WAY TO BE IRREVERENT
IN A VERY SPECIAL PLACE
TO GET AWAY FROM MAINSTREAM CULTURE
AND BE LISTENED TO
SHARING UNIVERSAL LIFE SCENARIOS
THAT PEOPLE CAN RELATE TO
IT HAS NEVER BEEN SO EASY TO CREATE
EVERYONE CAN DO IT
LAUGHING AT HOW ABSURD ‘OTHER’ PEOPLE CAN BE
BECAUSE IT NEVER FELT SO OK TO BE SUBVERSIVE
CONSIDERING YOU’RE DOING IT COLLECTIVELY
WE* CALL THAT CROWDSOURCED CONTEXTUAL CONTENT




 *MARKETERS
THEY CALL THAT DEMENTIA
IT’S THEIR OWN REFLECTIONS OF POP CULTURE
BUT WHY USE MEMES YOU MIGHT ASK?
IT’S THE EASIEST WAY THEY’VE FOUND TO EXPRESS THEMSELVES
WHEN WORDS ALONE DON’T DO THE JOB
THEY JUST NEED SOMETHING NEW
OR THEIR TAKE ON SOMETHING OLD
JUST NICK A PICTURE AND ADD LOLZ CONTEXT
THE WEB IS FULL OF STUFF YOU CAN USE
THEY’VE DEVELOPED THEIR OWN TOOLS
PLACES TO UNDERSTAND THE LATEST PHENOMENON
WITH THEIR OWN RULES
AND THEIR OWN LANGUAGE
TO EXPRESS THEMSELVES IN A WAY ONLY THEY CAN UNDERSTAND
CREATING THEIR OWN SUBCULTURE
THEY’RE INCREDIBLY OBSERVANT
AND EXCEPTIONALLY INSIGHTFUL
THEY’VE FOUND A PLACE WHERE PEOPLE GET IT
GETTING RECOGNITION FOR BEING FUNNY
FEELING SAFE IN THIS COMMUNITY
COULD BRANDS JUMP ON THE BANDWAGON?
SOME HAVE
BUT...
BECAUSE




“When I see a LOLcat online I laugh, when I
  see one on TV, I change the channel”
NOW DO YOURS
THANKS FOR LISTENING




      @folktalks

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Exploring Memes - Subculture vs Mainstream

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