The document discusses how the world is changing rapidly due to technological advancements and globalization. It emphasizes that those who can see changes coming before they happen and adapt accordingly will be the leaders, while those who remain oblivious to changes will become obsolete. It highlights examples like Bill Gates and Steve Jobs who recognized changes in technology early on and became leaders in their fields. The document stresses that to succeed in today's changing job market, students need to develop specialized skills and stay ahead of trends.

2. A re you sleeping when the world is changing? Rip Van Winkle slept for 20 years and found himself obsolete. Dinosaurs did not participate in the evolutionary changes and found themselves history. Bill Gates dropped out of Harvard because he saw computers are going to change the way we think, the way we live and the way we do business. He saw the change before it was coming, got on to the bandwagon of change, and became the leader of the change. Steve Jobs saw change coming, and he created Apple for change. He changed the way we entertain ourselves; he combined information and entertainment and emerged as the leader of Infotainment. How will you face change determines your place on the planet. Would you like to be obsolete like Rip Van Winkle? Or become history like Dinosaurs? Or lead the change like Bill Gates and Steve Jobs, incidentally both drop-outs! THE WORLD IS CHANGING

3. E ver since Indian brains tackled Y2K, the global menace that gave sleepless nights to corporate moguls, Indian talent is sought after the world over. Today Europe and America are alarmed that jobs are shifting to India, and their youth are facing unemployment. That does not mean jobs for every Indian. Jobs for the deserving! Now how do you land a job? Every corporate house is interested in hiring managers who can advise them on changing trends. But if you yourself don’t understand change, how can you advise anyone else, least of all the top brass who are much better informed? A top Japanese banker was once asked what are the five qualities of leadership. Pat came the reply: I know only one quality that can make or unmake leaders; if you are able to see five years ahead of others, you are a leader. If you see change before it is happening, you are indeed a leader. The question is, are you willing to look beyond your nose: beyond your exams? THE WORLD IS CHANGING

4. The market is looking for good team leaders, good communicators, good public relations managers, incisive analysts, marketing wizards, entertainers, and people who wish to create a niche for themselves. Do you fit in the job market? What’s your specialization? You might say, ‘An MBA in Finance’. But that’s not a specialization as far as the market goes. An MBA in Finance with Business Journalism will give you an edge, and you will be able to elbow out competition. Someone else might say, ‘Am an MBA in Marketing’. Fine Sir, but an MBA in Marketing with Internet Marketing will give you an edge. Some multinationals will pick you up, with a hefty salary, on campus recruitment, because they are looking for people who can start working on Day One, instead of after six months. THE WORLD IS CHANGING

5. Yet another will say, ‘I have an MBA in Sales Promotion’. Very well Sir, an MBA in Sales Promotion with Copywriting will land you a plumb job that will make your Dad and Mom proud. Public Speaking is the art of winning hearts. Writing in Style ensures your pre-eminence, and the top brass will like you because you can improve upon what they have to write. You eventually stay as part of the winning team when some of your friends are thrown out of jobs because of global meltdown! The world is changing, and the markets are opening up. Are you ready for the change? THE WORLD IS CHANGING

6. YOU ARE ON THE JOB MARKET Keen competition is expected at the entry level Graduates with a degree in Public Relations, Advertising, Marketing or Journalism & Internship in their respective fields stand a brighter chance. Strong communication skills are essential. PUBLIC RELATIONS Vice President (VP) : Rs 80,000-Rs 2 lakh General Manager (PR) : Rs 60,000-Rs 80,000 Chief Public Relations Officer : Rs 40,000-Rs 60,000 Public Relations Officer (PRO) : Rs 20,000-Rs 40,000 Public relations professionals are communications specialists, also called media specialists. Good public relations is quintessential to the success of any corporate houses or government organizations. PR professionals advice on the strategy and policy of communications.

7. YOU ARE ON THE JOB MARKET Many television or newspaper reports start at the desks of public relations specialists. In government, public relations specialists may be called press secretaries. ADVERTISING Junior Artist/ Copy Writer/ Account Executive : Rs 40,000-Rs 60,000 Middle level Artists/Copywriters/Account Executives : Rs 60,000-80,000 Senior level Aertists/ Copywriters/Account Executives : Rs 80,000-Rs 100,000 Art Director/Creative Head/ GMs : Rs 100, 000- Rs 200,000 India advertising is emerging as a global creativity hub. In the last one decade, multinationals have been buying out or having tie-up with Indian advertising agencies, raising the industry’s standards to global levels. The talented are offered good compensation package that even engineers and charted accounts get attracted to the industry.

8. YOU ARE ON THE JOB MARKET The field gives wide job options, like advertising managers who administer, creative people who create the visuals, Media services that deal with the media, account executives who manage the clients, and so on. The creative director oversees the copy chief, art director, copywriters and associated staff. Since talent is rare and competition cut-throat, the really talented get astronomical sums, next only to the film industry. A package of one lakh rupees a month is common in big advertising agencies. But 14 hours of work on certain days of the year is the accepted norm. people without talent or stamina should keep away from this industry. INTERNET MARKETING Field Officers : Rs 20,000-Rs 40,000 Senior Executives : Rs 40,000-60,000 Zonal Managers : Rs 60,000-Rs 80,000 General Managers : Rs 80,000- 200,000

9. YOU ARE ON THE JOB MARKET The Internet is a gateway to the world knowledge, but only 5% of the population of the country has access to the Net. But for the 20 plus generation, it is their lifestyle and entertainment. As a social media, it is growing rapidly with over 60m people having profiles on social networking sites. MEDIA Sub-editor/Reporter/Feature Writer : Rs 20,000-Rs 40,000 Chief Sub-editor/ Chief Reporter : Rs 40,000-Rs 60,000 News Editor/Metro Editor : Rs 60,000-Rs 80,000 Resident Editor Rs 80,000-Rs 150,000 Editor : Rs 200,000 plus Indian media is the fastest growing media in the world. No wonder global player Rupert Murdoch is opening six new TV channels in India. The media has grown into an economic giant with a turnover that exceeds one per cent of the country’s GDP.

10. YOU ARE ON THE JOB MARKET Job Market Trend The Indian workforce will jump from 40 million to 160 million in the next 10 years Global Economy Forecast By 2020, there will be changes in the global balance of economic power: China will overtake the USA to become the world's largest economy as early as 2017; China's share in world total GDP in PPP terms has increased from 7.1% in 2000 to 13.3% in 2010 (and will reach 20.7% by 2020). By 2012, India will have overtaken Japan to become the world's third largest economy, with GDP accounting for 5.8% of the world total in PPP terms. In the long term, India could grow even faster than China due to its younger and faster growing population; India is the fourth largest economy in 2010.

11. YOU ARE ON THE JOB MARKET By 2020, Russia will rank higher than Germany in the top ten economies in terms of GDP measured at PPP terms and become the fifth largest economy. Brazil, on the other hand, will have overtaken both the UK and France to become the seventh largest economy in 2020. Being amongst the world's major exporters of energy and natural resources, Russian and Brazilian growth potential is promising although Russia's lack of economic diversification may cause problems in the longer term; By 2020, Mexico will have overtaken Italy to be the world's 10th largest economy by GDP measured at PPP terms. A growing population and proximity to the USA aid the country's economic development; With five emerging countries in the list of top ten largest economies, global power will become more balanced by 2020.

12. YOUR CAREER BEGINS NOT AFTER GRADUATION Your career begins now!!! Those who think of their career after graduation usually spend a year trying and searching and changing and still not found the right job. Like a mirage, the right career escapes them. Make no mistake while choosing your life partner and while choosing your career. The rest of your life depends on the right decisions you make at those moments! WRITING TO WIN Banish failure and court success. This module ensures success at all written exams – entrance MBA, prelims for civil services, or TOFL/ GMAT. We teach you Critical Thinking, Inductive and Deductive Reasoning, Exposition and Analysis, and a quick recap of Style & Grammar.

13. YOUR CAREER BEGINS NOT AFTER GRADUATION ADVERTISING & COPYWRITING If you have the creative flair and enjoy being in the Make-Believe World, we strongly recommend this module for you. The promising ones will start earning while learning. Topics Covered: Inside an Advertising Agency Copywriting: The Magician’s Art The Storyline for a TV Ad Story-telling for a Radio Ad How to Measure the Impact of an Ad Doing an Ad Campaign (Case Study) Understanding Competition & Developing Counter-Strategy

14. YOUR CAREER BEGINS NOT AFTER GRADUATION PR & CORPORATE COMMUNICATION If you are handsome or good-looking and want to cash in on your personality without sweating it out, you have found the right career. The industry is ever looking for a good PRO. Topics Covered: Globalisation redefines PR What is Corporate Identity? Functions of Corporate Communication Media Management & Event Management Adverse Publicity & Crisis Management Annual Reports as a PR Tool Alerting Top Brass on Trends of Change

15. YOUR CAREER BEGINS NOT AFTER GRADUATION INTERNET MARKETING & CONTENT EDITING If you are techno-savvy and want to make money while the world sleeps, the Digital World beckons you. You will learn how to optimize business – your own or your company’s – through the Google search engine. All this you do, without stepping out of your house Topics Covered: How to Blog Your Way to Stardom How to Better Your Business Through SEO How to turn strangers into Friends and Customers How to do a Web Analytic How to be a Content Writer How to Make Winning Presentations

16. YOUR CAREER BEGINS NOT AFTER GRADUATION BUSINESS JOURNALISM If you enjoy cracking numbers and having cocktail with corporate honchos, this module will take you to the pinnacle. Fame, glamour and fortune are in the corridors where you walk. Topics Covered: The Making of a Business Journalist How to Write a Good Business Story The Business Cycle & the Capital Market Understanding the 7 Economic Indicators Understanding the Game of Stock Markets Analyzing Financial Statements Understanding the Budget Understanding Global Economies

17. YOUR CAREER BEGINS NOT AFTER GRADUATION PUBLIC SPEAKING & TV NEWS READING If you are flamboyant and love to be seen on the screen, we can launch you into the celebrity orbit. But make sure you have a mellifluous voice that instantly captures the audience and stay tuned till the end of the show. Topics Covered: Learn from the Masters: Swami Vivekananda, Barak Obama, John F Kennedy, Churchill, Mandella, Lincoln & Pericles Dos & Don’ts in Public Speaking Watch Your Body Language Connect with Your Audience Begin with a Bang! Build up to a Climax The Dramatic Ending TV News Reading: Facing the Camera Voice Cultivation Your Facial Expression The Pause & Smile Award-winning Documentaries

18. Thank You & Best Of Luck