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DISRUPTION
BALLPREDICTION/
STRATEGY
TOOL
by MIIKKA
LEINONEN
Please
edit,
adopt,
modify,
share…
B
ETA
PROBLEM:
EVERYTHING
WILL BE
DISRUPTED.
BUT WHEN
AND WHY?
Unique
maps.
Cheap
maps.
Digital
maps.
Free digital
maps.
IOT
integrated
maps.
DISRUPTIONS CAN BE MODELED AND PREDICTED
EXAMPLE
SOLUTION:
DISRUPTION BALL
IS A PREDICTION
AND STRATEGY
TOOL.
EXAMPLEHow digital technology disrupted the camera industryFirst digital camera is
invented by Eastman
Kodak.
Sony Mavica. 

First commercial
electronic camera.
1975
1981
Apple Quicktake100.
First consumer level
camera with USB
connection.
1994
Apple iPhone
2007
Samsung
SCH-V200
First camera
phone.
2000
Casio QV-10
First camera with
an LCD display.
1995
1970 1971 1972 1973 1974 1975 1976 1977 1978 1979
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
DISRUPTION BALL
THIS IS
HOW IT
WORKS.
DISRUPTION BALL
Add a
product
or service
here.
1
DISRUPTION BALL
Goal is to see
when will it
“burst out”.
2
DISRUPTION BALL
And to wich
direction.
3
DISRUPTION BALL
THIS IS
HOW TO
USE IT.
DISRUPTION BALL
CULTURE VALUE
TECH COSTS
Disruption ball
consists of four
sectors.
DISRUPTION BALL
CULTURE VALUE
TECH COSTS
Experienced value. How
valuable something is
to us on an emotional
level and how willing
are we to replace it 

with something else.
How much it costs
to manufacture and
how expensive is it
to buy or use.
Our social and
cultural ties to 

the old and our
willingness to
accept new ways
of doing things.
New production
and delivery
methods that
create unforeseen
possibilities.
DISRUPTION BALLEvery sector
has 4 levels of
disruption.
CULTURE
TECH COSTS
1
2
3
4 High probability
Some changes
Fairly steady
Status Quo
DISRUPTION BALL
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new f lorem ipsum dorot Hit eossunda
des aut veliquod quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new form of lossunda des aut veliquod
quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des autquo mo te?
WINNER
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new f lorem ipsum dorot Hit eossunda
des aut veliquod quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new form of lossunda des aut veliquod
quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des autquo mo te?
WINNER
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new f lorem ipsum dorot Hit eossunda
des aut veliquod quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new form of lossunda des aut veliquod
quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des autquo mo te?
YES NO
WINNER
Each sector gets
a disruption
number based
on a 20 question
form.
Technology
PULLPUSH
LOREM IPSUM
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new f lorem ipsum dorot Hit eossunda
des aut veliquod quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des aut veliquod quo mo te?
Is there a new form of lossunda des aut veliquod
quo mo te?
Is there a new form of lorem ipsum dorot Hit
eossunda des autquo mo te?
YES NO
WINNER
DISRUPTION BALL
Is there a big hype
around something
new in the business?
Example
questions:
Are there new
reports of health
risks concerning the
product/service?
Are there many new
companies entering
the business?
Are companies
testing new
partnership
models?
Is it possible to
achieve same results
without paying
anything?
Are people
tired of the
same old
thing?
Has the industry
seen a surge in
R&D funding?
Are people
spending less
time with the
product/service?
Is this
considered
trendy?
DISRUPTION BALLGo though all
sectors and
you are able to
predict when
and where your
business is
moving.
DISRUPTION BALLOne sector
alone is not
enough to
cause a
disruption…
…but if more
than one is
showing signs
of change you
should prepare
for disruption.
DISRUPTION BALL
“This is just a
Now I need your
help to make it
a real tool.”
Attribution-
ShareAlike 4.0
International
Miikka Leinonen
prototype.
DISRUPTION BALL
Test the
Disruption
Ball for old
and new
cases.
Create questions
that work for your
business.
Attribution-
ShareAlike 4.0
International
You’ll find a free Google Sheet
template here:
https://docs.google.com/
spreadsheets/d/
1eUDY3x2_PXF17u9AZRV3EZQVRHE
jJ3HfRtOmUzio4zg/edit?usp=sharing
1 2
And tell
me how
you did.
3
@miikkaleinonen
(Feel free to download this presentation and use it anyway you wish.)
Thanks!
– Miikka

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Disruption ball

  • 4. SOLUTION: DISRUPTION BALL IS A PREDICTION AND STRATEGY TOOL.
  • 5. EXAMPLEHow digital technology disrupted the camera industryFirst digital camera is invented by Eastman Kodak. Sony Mavica. 
 First commercial electronic camera. 1975 1981 Apple Quicktake100. First consumer level camera with USB connection. 1994 Apple iPhone 2007 Samsung SCH-V200 First camera phone. 2000 Casio QV-10 First camera with an LCD display. 1995 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  • 8. DISRUPTION BALL Goal is to see when will it “burst out”. 2
  • 9. DISRUPTION BALL And to wich direction. 3
  • 11. DISRUPTION BALL CULTURE VALUE TECH COSTS Disruption ball consists of four sectors.
  • 12. DISRUPTION BALL CULTURE VALUE TECH COSTS Experienced value. How valuable something is to us on an emotional level and how willing are we to replace it 
 with something else. How much it costs to manufacture and how expensive is it to buy or use. Our social and cultural ties to 
 the old and our willingness to accept new ways of doing things. New production and delivery methods that create unforeseen possibilities.
  • 13. DISRUPTION BALLEvery sector has 4 levels of disruption. CULTURE TECH COSTS 1 2 3 4 High probability Some changes Fairly steady Status Quo
  • 14. DISRUPTION BALL Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new f lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des autquo mo te? WINNER Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new f lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des autquo mo te? WINNER Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new f lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des autquo mo te? YES NO WINNER Each sector gets a disruption number based on a 20 question form. Technology PULLPUSH LOREM IPSUM Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new f lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des aut veliquod quo mo te? Is there a new form of lossunda des aut veliquod quo mo te? Is there a new form of lorem ipsum dorot Hit eossunda des autquo mo te? YES NO WINNER
  • 15. DISRUPTION BALL Is there a big hype around something new in the business? Example questions: Are there new reports of health risks concerning the product/service? Are there many new companies entering the business? Are companies testing new partnership models? Is it possible to achieve same results without paying anything? Are people tired of the same old thing? Has the industry seen a surge in R&D funding? Are people spending less time with the product/service? Is this considered trendy?
  • 16. DISRUPTION BALLGo though all sectors and you are able to predict when and where your business is moving.
  • 17. DISRUPTION BALLOne sector alone is not enough to cause a disruption… …but if more than one is showing signs of change you should prepare for disruption.
  • 18. DISRUPTION BALL “This is just a Now I need your help to make it a real tool.” Attribution- ShareAlike 4.0 International Miikka Leinonen prototype.
  • 19. DISRUPTION BALL Test the Disruption Ball for old and new cases. Create questions that work for your business. Attribution- ShareAlike 4.0 International You’ll find a free Google Sheet template here: https://docs.google.com/ spreadsheets/d/ 1eUDY3x2_PXF17u9AZRV3EZQVRHE jJ3HfRtOmUzio4zg/edit?usp=sharing 1 2 And tell me how you did. 3 @miikkaleinonen (Feel free to download this presentation and use it anyway you wish.)