A presentation given to the Lean Start-up Class taught by Greg Meier and Nick Wichert at UW-Milwaukee on 2.7.12

1. OUTCOMES, NOT OUTPUTS.
02.07.12

2. Thank you for inviting us. :)
@deziner @MarkFairbanks
translatordigitalcafe.com

3. In the last 24 months we founded
Translator, co-founded
Meet•Meme social trading cards,
and co-founded Shindig—
the first crowd-powered event
booking platform.
(And we’re just getting started.)

4. WHAT DO YOU GUYS DO?

5. Experience Design
Agency Digitally-centric
Brand Experience
Agency
Idea Lab.
Design Studio.
Digital Agency.
Community Hub.

6. LABELS. Meh.

7. Online
Life
Offline

8. WE ASK “WHY?”
AND FERVENTLY BELIEVE
“WHY NOT?”

9. ?

10. TO BE CREATIVE
MEANS THE ABILITY TO USE
YOUR OBSERVATIONAL SKILLS
AND UNIQUE PROBLEM
SOLVING TALENT
ON ANYTHING.

11. SO, WHO’S CREATIVE?
Musicians
Entrepreneurs
Mathematicians
Hackers
Food Truck Owners
Women and Children
Everyone Thanks to digital

12. THERE HAS NEVER BEEN
A BETTER TIME TO BE
CREATIVE. EVER.

13. BUT.

14. TO BE REALLY GOOD AT IT,
THERE’S A LOT TO LEARN.
AND LEARNING HAPPENS
IN REAL TIME.

15. DEVELOP YOUR
CREATIVE ELASTICITY.

16. ifttt

17. ifttw

18. “The 20th Century was—can it be
built, how can it be built?
The 21st Century is—
should it be built?”
Eric Ries

19. What do we need to learn?
What does it (really) mean?
How do we deliver?
What does it look like?
What’s next?
(Repeat)

21. Idea
Architecture

22. Solution
Design

23. Experience
Platform

24. WE FOCUS ON OUTCOMES,
NOT OUTPUTS.

25. #xdlab A Safe Place to See
How We All Think

26. T R A N S L AT O R L A B H O U R S A R E H E L D E A C H
W E E K O N T U E S D AY S A N D T H U R S D AY S
F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T.
T H E Y A R E F R E E A N D O P E N T O T H E C O M M U N I T Y.
W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,
T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R .
W E S E R V E R E A L LY S T R O N G C O F F E E .
WE SHARE IDEAS.
IT’S MAGIC.

36. COMMUNITY
SUPPORT
SUSTAINABILITY
GRASS ROOTS
SELL THROUGH
GOOD LOCAL
PULL
EVENTS WORK ETHIC
TASTINGS
PRIDE
CONSISTENCY STREET CRED
AWARDS BREWERY TOUR SERVERS
SCRATCH HOME BREWERS CRAFT FANATICS
NEW FACE
PROGRESSIVE SEASONALS, ABV PACKAGING
UNTAPPD REAL MILWAUKEEANS
CRAFT GLASSWARE
FLAVOR
CREATIVITY

46. SO.
HOW DO WE
DO THIS?

47. IDEA ARCHITECTURE
WRITE/DRAW
RESEARCH
REFINE

48. SOLUTION DESIGN
PROBLEM ID
TOUCHPOINTS
REFINE

49. EXPERIENCE PLATFORM
MEANING
FEELING
REFINE

50. ASK “WHY?”
AND FERVENTLY BELIEVE
“WHY NOT?”

51. Thanks!