The document discusses trends in the events industry, including how a stabilizing economy is improving events but not returning to 2008 levels. It also discusses how technology is becoming less scary with advances in mobile, social media, and video invitations. A key trend is a demand for industry technology that provides value through virtual/hybrid events, digital wayfinding, gamification, and customization. The document advocates creating engaging experiences by meeting both rational and emotional needs through interactive formats and technology that facilitates interaction, play, enhances experiences, and fascinates attendees. An overarching strategy is still needed to tie it all together.