Meghann Farnsworth: From the digital to the physical: Rethink your engagement strategy
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Meghann Farnsworth is the director of distribution and engagement at the Center for Investigative Reporting. She manages a team dedicated to distribution, communications, online and on-the-ground engagement, outreach, and marketing for CIR content. Previously, Farnsworth was the senior digital media manager at Home Front Communications in Washington, D.C., where she worked in digital media management, interactive development and outreach for nonprofit and government clients. She also served as the associate editor of forums at PBS NewsHour where she created interactive online forums that helped grow and engage the NewsHour's online audience. She has presented at a number of conferences including SXSW, the Online News Association, Logan Symposium, Knight Digital Media Center, LearningLab 2013, Journalism Education Association, National Scholastic Press Association and others. She earned her master's degree in journalism from University of California, Berkeley, in 2007 and an undergraduate degree from the University of Oregon in 2003.
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Working out the priority audience for your content strategy is not always as straightforward as it seems. All too often we fall into the trap of tailoring our content plans to our current audiences, instead of our target audiences. When they’re not one and the same, then your return on investment will suffer. This guide helps you to think more about prioritising your audiences and focusing efforts for your content strategy.
NSAC Final book
This document outlines research conducted for a marketing campaign for the Snapple beverage brand. The research found that Snapple consumers fall into two main segments - "Heavy Users" who drink Snapple regularly because they enjoy it, and "Snap from the Past", which includes both light users and former users who have lost their connection to the brand. The research also determined that consumer attitudes and buying behaviors did not differ significantly between the "Heartland" and "Non-Heartland" regions as originally thought. As a result, the campaign will target both regions with one cohesive national message instead of separate regional strategies, in order to maximize outreach and reconnect with lapsed users.
The Art Of Marketing Conference Notes
The document summarizes the presentations from Canada's Marketing & Innovation Conference. It discusses topics around digital marketing, social media, leadership, creativity, branding, experiential marketing, persuasion, and creating change. Several speakers shared insights around what makes someone a genius, how anyone can solve problems through perseverance, and how "linchpins" are essential for organizations. The document encourages attendees to think about how they will share their story and connect with others.
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I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
What if we thought right outside the box?
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Session 3 - The New Rules of Marketing and PR
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
A++marketing storytelling whitepaper
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
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Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.
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Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute at the Missouri School of Journalism, delivers the results of a survey conducted for RJI on the attitudes of Americans toward fake news.
Archie Thornton: Content and the Fourth Industrial Revolution
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
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A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot." And while all human cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism leadership with new media applications. Hernandez is the Director of Media Innovation at Banjo, a fastgrowth startup specializing in event detection used everyday by thousands of journalists. He recently concluded a yearlong academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the opportunities and challenges of Apple Watch for newsrooms.
Kaizar Campwala: Distribution in service of brand loyalty
Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government.
Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York.
He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.
He earned an A.B. from Brown University in political science, and a master's from UCLA.
Zahra rasool presentation
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Before joining Al Jazeera's innovation team, she was the managing editor of Huffington Post RYOT where she was responsible for RYOT's editorial strategy, managing the content team and combining journalistic storytelling with VR and 360-degree technology.
In 2015, she founded her own startup Gistory that provides complete, concise and contextual news on a world map. She also worked with Fault Lines, an Emmy award-winning investigative documentary show on Al Jazeera. Her background is in documentary filmmaking and she is very passionate about new emerging platforms and immersive storytelling in shaping the future of the media.
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Uzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.
Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. Beasts of No Nation was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, "Our Kind of People," a nonfiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017. He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.
He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.
Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons.
Adam Falk: Subscribe now or forever hold your audience?
Adam Falk is a news editor for The Wall Street Journal, though he thinks that title is a little too general. Specifically, he produces graphic explainer videos that are aimed at Facebook but play across a variety of WSJ's platforms. He recently started this project, after launching and running WSJ's news-digest app, What's News. Before that, Adam produced videos and graphics for Newsy. He's a proud University of Missouri grad and would be happy to give you some Columbia suggestions.
Ben Norskov and Mohini Duta: Playing news
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Katherine Bell: Beyond the funnel
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John Rampton: Advanced content promotion — how the big boys are doing it
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John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due. Rampton is best known as an entrepreneur and connector. He was recently named #2 on the Top 50 Online Influencers in the World list by Entrepreneur Magazine, as well as a blogging expert by Time.Sarah Hill: The uncanny valley of VR distribution
Award-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Hill is a former interactive news anchor for the NBC and CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alumna of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Hill is fascinated with what she calls "Human Media," or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Hill likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere," that uses virtual reality to allow aging World War II veterans the opportunity to see their WWII memorial. As chief storyteller at Veterans United Foundation, she told stories about veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
Alejandro González: The story is your mothership
Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform.
González works with a dynamic team willing to take on the challenge of opening a greater space for independent media to thrive in Cuba. With correspondents and reporters around the island, 14ymedio is positioning itself as the news platform that accompanies Cuban citizens during these times of great change on the island.
Prior to his current role, González was a senior analyst at a startup advisory firm, directly responsible for crafting market expansion strategies for leading U.S. companies and institutions seeking to expand their business into Latin America.
A graduate of Georgetown University’s Edmund A. Walsh School of Foreign Service, González has a strong passion for initiating positive disruptive change in society. He serves as a mentor to first-generation Georgetown students and is the curator of the Global Shapers Miami Hub, a community of the World Economic Forum. He is an avid globetrotter and loves salsa dancing.
González resides in Miami, Florida, surrounded by a fun and eclectic Cuban family, and is constantly on WhatsApp chatting with The G19, his group of friends who live all over the world.
Kari Paul: Brand loyalty as a distribution strategy
Kari Paul is a personal finance reporter at WSJ's MarketWatch where she covers technology, travel, and culture. Previously, as she worked as a freelance writer for publications including VICE magazine, Quartz, The Week, NYMag, Elle, and Cosmopolitan. She is based in New York City.
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This document discusses how frameworks can help simplify archiving tasks for developers. It proposes creating framework plugins that integrate archiving functionality according to the Memento standard, making archiving easier to implement. This would encourage more self-archiving of websites and strengthen the overall system. Frameworks are most effective when they implement best practices silently, so these plugins aim to obscure the implementation details and make archiving just another standard feature for developers.Skinner, Katherine: Alignment and Reciprocity
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
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Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
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Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation. Younger, Jennifer: lighntning talk, Digital Preservation: Aggregated, Collabo...
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In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.More from Reynolds Journalism Institute (RJI) (20)
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Meghann Farnsworth: From the digital to the physical: Rethink your engagement strategy
- 1. From the digital to the physical: Rethink your engagement strategy Meghann Farnsworth The Center for Investigative Reporting @MTFarnsworth
- 2. ⋙Follow up ⋙Try and try again ⋙Fail often ⋙Compatible ⋙Complimentary ⋙Have a point It’s not one or the other
- 3. ⋙Know your target audience ⋙How do they receive information?
- 6. ⋙Graphic Novels recreate a larger story using a different storytelling narrative ⋙Style, form can appeal to a different audience than your initial story.
- 9. ⋙Reach a larger audience abroad ⋙Break down complicated topics into more digestible bites
- 12. ⋙Know your target audience ⋙How do they receive information?
- 17. ⋙Eyes on Oakland: engage residents early in the process, create buy-in. ⋙ Don’t make audiences come to you. Go to them. ⋙ Create the space for the story you’re trying to tell.
- 19. ⋙Your primary audience may not be your primary readership. ∙Engagement for kids, youth creates a space for discussion around news, information early. What makes news “fun” and how you would want to be engaged?
- 20. ⋙Physical engagement isn’t just for nonprofit newsrooms. ⋙Impact, change still largely happens on a local level.
Editor's Notes
- Digital versus Physical engagement.
- These cards were distributed through Meals on Wheels in Sacramento and were distributed by the Tampa Bay Times at their live events.
- Until 2:00
- Until 18:32