Captivate and inspire your audience with your ideas, improve your career prospects and ultimately live a better life by learning how to communicate/present like an expert.
Key findings from Sorry Spock, Emotions Drive Business.WriteOnNetwork
In his book, Adam Morgan digs into the intersection of brain science and creative ideas and the critical role of emotions in marketing. Here we highlight some of the findings discussed during our monthly writer's salon hosted by Write On.
Every broker knows that connection with those in his or her office is essential to team building, engagement, culture and increasing opportunities. However, the old office meeting, where agents sit around and moan about their non-sellable listings have left many of your agents' resistance to attending. The ubiquity of information has made it hard for many managers to find relevance in the agent’s life. Matthew Rathbun shares how his focus on telling the agent’s story and that of the firms has increased attendance. The tools to tell these stories are all around you and can help you craft an experience and not just another meeting.
Knowing how and when to be empathetic helps us be more successful in our professional and personal life. David Swink, SI's Chief Creative Officer, shares how to overcome roadblocks to being empathetic.
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
Thank you to all attendees at the World Economic Forum Family Business Owners Event in Gstaad last week who participated in our Communications Workshop on Effective Communications with stakeholders - a big challenge for some family-owned business. Special thanks to @grietaeerts for the invitation to host the session and my colleague and friend @ruthyearley for her strategic planning brilliance. If you'd like to know more on stakeholder communications, get in touch!
Captivate and inspire your audience with your ideas, improve your career prospects and ultimately live a better life by learning how to communicate/present like an expert.
Key findings from Sorry Spock, Emotions Drive Business.WriteOnNetwork
In his book, Adam Morgan digs into the intersection of brain science and creative ideas and the critical role of emotions in marketing. Here we highlight some of the findings discussed during our monthly writer's salon hosted by Write On.
Every broker knows that connection with those in his or her office is essential to team building, engagement, culture and increasing opportunities. However, the old office meeting, where agents sit around and moan about their non-sellable listings have left many of your agents' resistance to attending. The ubiquity of information has made it hard for many managers to find relevance in the agent’s life. Matthew Rathbun shares how his focus on telling the agent’s story and that of the firms has increased attendance. The tools to tell these stories are all around you and can help you craft an experience and not just another meeting.
Knowing how and when to be empathetic helps us be more successful in our professional and personal life. David Swink, SI's Chief Creative Officer, shares how to overcome roadblocks to being empathetic.
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
Thank you to all attendees at the World Economic Forum Family Business Owners Event in Gstaad last week who participated in our Communications Workshop on Effective Communications with stakeholders - a big challenge for some family-owned business. Special thanks to @grietaeerts for the invitation to host the session and my colleague and friend @ruthyearley for her strategic planning brilliance. If you'd like to know more on stakeholder communications, get in touch!
Presentation: Social Media “Strategery”
Presented by: Robert Fulcher, Director of Editorial, Prudential Life Insurance Company
As an industry, it often feels as if we’re still trying to figure out how to make social media more than just a “me too” tactic. A few strategic considerations can help drive a more effective approach and create greater impact overall.
In today’s data driven and analytical world, it’s possible to overlook that 'reason leads to conclusion, but it’s emotion that leads to action'.
Since the origin of communication, storytelling has been a powerful tool that is used to convey information and share knowledge.
In every key area of engagement today, storytelling will be a key ingredient for success.
Story marketing for small biz webinar slides mike wolpert social jumpstartSocial Jumpstart
Storytelling is the ultimate form of Marketing - especially easy and effective for small business. We do a series of webinars, workshops and trainings for entrepreneurs and SMB owners on how to quickly master the marketing that matters. These are the slides from Story Marketing webinar for Small Business. Presentation is visual heavy, not many words on screen. For a similar, narrated version, watch this: https://www.youtube.com/watch?v=Pq75CMN0ArQ - or email me for the presenter notes -or better yet- for an invite to the next, updated webinar :) Mike@SocialJumpstart.com
4 Tips and Tricks to Winning Back Your Audiences' HeartLindsay Hanzlik
On this Valentine's Day, commit to winning back your live event audience' heart and attention. Here are four ways that you can turn your distracted attendees into engaged participants and bring life (and love) back into your meetings.
Resources
Get your copy of EM's 2017 Planning Guide for Live Meeting Technology http://meetingtech.educationalmeasures.com/2017-planning-guide-for-live-meeting-technology
Keep In Touch
Twitter: https://twitter.com/santaferraro
Facebook: https://www.facebook.com/educationalmeasures
LinkedIn: https://www.linkedin.com/company/educational-measures
Google+: https://plus.google.com/100342439688511975660
Why Tell a Story? Storytelling is an essential skill for leaders who want to capture the imagination of their employees and spur change. A key element in involving their imagination is by using a story to create mystery and engage their curiosity. Life today is overwhelming. When you offer a story that engages people at an emotional level, entertains them and ignites their passion, they will listen. When they are listening, you have influence. In fact, people will always listen to those who tell the best stories. The best stories are the ones that have the most meaning for the greatest number people. Learn how to ignite action, enable listeners to visualize the transformation needed to instill organizational values and install organizational values. Stories provide you with a venue to be genuine and positive, nurture innovation and establish identity and trust. It is important that you do not tell a single story, rather the characters and themes should be rich and diverse. As a leader you can foster collaboration in which group members develop a shared perspective and create a link between now and a positive result tomorrow. Once people make your story their story, you have tapped into the powerful force of faith. Storytelling creates a natural, collaborative connection between leaders and members of the organization.
Learning Objectives:
1. How can I use the power of story to move my organization/team forward?
2. What and how great leaders tell great stories?
3. What style of story is used and when as a leader?
From presentations to sales pitches, storytelling can help your teams in all aspects of their career, no matter what industry you are in. This PPT will show them how they can become great storytellers by choosing the most effective stories from their life or career, and presenting them in an engaging and impactful way.
Corporate Storytelling: Does Your Organization Need a Chief Storyteller?Jordan Bower
The Age of Connection has made storytelling in business more important. Does your organization need a chief storyteller?
Get more information about corporate storytelling:
jordanbower.com
WNS Denali Sourcing Solutions: Elevate Your Procurement StrategySheetalSharma899215
WNS Denali Sourcing Solutions empowers businesses to enhance their procurement strategies, leveraging expertise and innovative solutions for efficiency, cost savings, and sustainable growth.
In this presentation, you will get to learn about rules to follow while communicating with someone, and how to make communication effective. Here I have covered the tips and tricks for easy and effective communication to make your life (specially in corporate) easier.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Presentation: Social Media “Strategery”
Presented by: Robert Fulcher, Director of Editorial, Prudential Life Insurance Company
As an industry, it often feels as if we’re still trying to figure out how to make social media more than just a “me too” tactic. A few strategic considerations can help drive a more effective approach and create greater impact overall.
In today’s data driven and analytical world, it’s possible to overlook that 'reason leads to conclusion, but it’s emotion that leads to action'.
Since the origin of communication, storytelling has been a powerful tool that is used to convey information and share knowledge.
In every key area of engagement today, storytelling will be a key ingredient for success.
Story marketing for small biz webinar slides mike wolpert social jumpstartSocial Jumpstart
Storytelling is the ultimate form of Marketing - especially easy and effective for small business. We do a series of webinars, workshops and trainings for entrepreneurs and SMB owners on how to quickly master the marketing that matters. These are the slides from Story Marketing webinar for Small Business. Presentation is visual heavy, not many words on screen. For a similar, narrated version, watch this: https://www.youtube.com/watch?v=Pq75CMN0ArQ - or email me for the presenter notes -or better yet- for an invite to the next, updated webinar :) Mike@SocialJumpstart.com
4 Tips and Tricks to Winning Back Your Audiences' HeartLindsay Hanzlik
On this Valentine's Day, commit to winning back your live event audience' heart and attention. Here are four ways that you can turn your distracted attendees into engaged participants and bring life (and love) back into your meetings.
Resources
Get your copy of EM's 2017 Planning Guide for Live Meeting Technology http://meetingtech.educationalmeasures.com/2017-planning-guide-for-live-meeting-technology
Keep In Touch
Twitter: https://twitter.com/santaferraro
Facebook: https://www.facebook.com/educationalmeasures
LinkedIn: https://www.linkedin.com/company/educational-measures
Google+: https://plus.google.com/100342439688511975660
Why Tell a Story? Storytelling is an essential skill for leaders who want to capture the imagination of their employees and spur change. A key element in involving their imagination is by using a story to create mystery and engage their curiosity. Life today is overwhelming. When you offer a story that engages people at an emotional level, entertains them and ignites their passion, they will listen. When they are listening, you have influence. In fact, people will always listen to those who tell the best stories. The best stories are the ones that have the most meaning for the greatest number people. Learn how to ignite action, enable listeners to visualize the transformation needed to instill organizational values and install organizational values. Stories provide you with a venue to be genuine and positive, nurture innovation and establish identity and trust. It is important that you do not tell a single story, rather the characters and themes should be rich and diverse. As a leader you can foster collaboration in which group members develop a shared perspective and create a link between now and a positive result tomorrow. Once people make your story their story, you have tapped into the powerful force of faith. Storytelling creates a natural, collaborative connection between leaders and members of the organization.
Learning Objectives:
1. How can I use the power of story to move my organization/team forward?
2. What and how great leaders tell great stories?
3. What style of story is used and when as a leader?
From presentations to sales pitches, storytelling can help your teams in all aspects of their career, no matter what industry you are in. This PPT will show them how they can become great storytellers by choosing the most effective stories from their life or career, and presenting them in an engaging and impactful way.
Corporate Storytelling: Does Your Organization Need a Chief Storyteller?Jordan Bower
The Age of Connection has made storytelling in business more important. Does your organization need a chief storyteller?
Get more information about corporate storytelling:
jordanbower.com
WNS Denali Sourcing Solutions: Elevate Your Procurement StrategySheetalSharma899215
WNS Denali Sourcing Solutions empowers businesses to enhance their procurement strategies, leveraging expertise and innovative solutions for efficiency, cost savings, and sustainable growth.
In this presentation, you will get to learn about rules to follow while communicating with someone, and how to make communication effective. Here I have covered the tips and tricks for easy and effective communication to make your life (specially in corporate) easier.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
People are happy when they get what they need. In the context of marketing, this means delivering product attributes and benefits that meet consumers' and shoppers’ needs, which is the focus of marketing today. While making people happy certainly contributes to a brand being liked and trusted, it doesn’t go far enough. Delivering emotional meaning is how brands will build real competitive advantage in the future. Meaning involves “understanding one’s life beyond the here and now.” For a brand to be meaningful, it must reflect consumers' and shoppers’ emotional truths relevant to the brand and its category.
Diversity, Equity & Inclusion - my perspectiveSimon Court
This is a topline view of how I approach DEI in today's world. My breadth of experience and creative strategy ensures the ability to create a true business strategy with DEI focused programs
Skills needed to Manage your SubordinateEmanuele Musa
What are the skills needed to manage your subordinates?
COMMUNICATION - Leaders help communicate the firm's vision and mission to employees. This provides direction and helps everybody identify the roles that best fit their skills and experiences. Through clear communication, leaders encourage their subordinates to act for the actualisation of objectives.
ACTIVE LISTENING - Healthy communication between leaders and team members establishes a foundation for trust. When your team members know that they will be heard, they can openly share their ideas and provide honest feedback. This, in turn, drives employee engagement and positive business outcomes, including innovation, productivity and profitability.
TEAMWORK - Teams can achieve higher levels of performance than individuals because of the combined energies and talents of the members. Collaboration can produce motivation and creativity that may not be present in single-contractor projects. Individuals also have a sense of belonging to the group, and the range of views and diversity can energise the process, helping address creative blocks and stalemates. By involving team members in decision-making, and calling upon each member’s area of contribution, teams can produce positive results.
FLEXIBILITY- Flexible leaders are those who can modify their style or approach to leadership in response to uncertain or unpredictable circumstances. In addition, flexible leaders can adapt to changes as they come. They can revise their plans to incorporate new innovations and overcome challenges while still achieving their goals.
SELF CONFIDENCE- To teach leadership without first building confidence is like building a house on a foundation of sand.leadership is about having the confidence to make decisions. If someone is afraid to make and commit to decisions, all of the communication and empowerment in the world won't make a difference.
ENTHUSIASM - Your attitude will determine your direction. Successful people are passionate about their work and the activities they engage in. For successful people, enthusiasm is a key driver of passion and achievement. While Enthusiasm comes from within, whether you’re enthusiastic or not is a choice.
Communicating Effectively To Your Stakeholders June 2018Richard Griffiths
Thanks to the World Economic Forum and members of its Family Business Community for their great enthusiasm taking part in Ketchum's facilitated workshop in Gstaad in June 2018. Slides are here. If you're interested to understand who your key stakeholders are and how to communicate with the challenging ones, then get in touch with us!
Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products. In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and her enthusiasm for its value to companies with lackluster new product performance.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Igniting empathy is an essential component of
research, strategy, and creativity.
In our work with clients, we’ve learned that
understanding the customer through deep
insight is only half the battle. Instilling real
empathy into your organization is as
much, if not more, about how insights are
communicated.
Borrowing from our heritage in journalism,
we’ve compiled 7 Keys to Igniting Empathy
to positively impact your organization, and
infuse empathetic understanding into every
customer touchpoint.
3. About Kelton Global
Kelton Global is an insights and strategy
consultancy with deep experience in
research. We blend a broad range of
approaches to generate smart, actionable
solutions that help brands move confidently
into the future. Founded by journalists,
compelling storytelling and empathetic
understanding are at the core of everything
that we do.
4. Empathy is everyday
mind reading.
Empathy requires an awareness of the
feelings and emotions of others, and the
ability to experience them through the
power of imagination.
Empathy has two components:
The ability to sense
emotion in others.
Inference:1.
Using imagination to "try on"
the feelings of another.
Perspective-taking:2.
5. Organizational
Empathy transforms
the way companies
operate.
Optimize to meet core human needs.
Product
Align on customer-driven priorities.
Decision Making
Anticipate customer needs and reactions.
Agility
Customer-centric motivation.
Authenticity
Organizational Empathy improves:
6. Your Brain On
Storytelling
Journalists have known it for centuries and now
science has proven it: compelling narratives
create empathy.
When neuroscientists study empathy, they find
that facts contained in narratives are more likely
to stimulate feelings of empathy than facts alone.
In fact, narrative stories change our brain
chemistry, triggering a release of chemicals
related to care, compassion and empathy.
7. – IRA GLASS, THIS AMERICAN LIFE
The story is a machine for empathy. In
contrast to logic or reason, a story is about
emotion that gets staged over a sequence of
moments, so you empathize with the
characters without really thinking about it
too much. It is a really powerful tool for
imagining yourself in other people's
situations.
8.
9. Develop
Workplace
Empathy
Find and hire people with
emotional intelligence.
Foster empathy among your staff
by prioritizing listening skills,
leveraging diversity and
valuing service.
Practice empathy by developing
others through mentoring
and feedback.
10. Go for the
Head Shot
Develop strong central characters
to drive the story and carry the
emotion.
Let consumers reveal something
deeper about themselves and their
character by making them feel
comfortable, safe, and confident
enough to share their story.
Everyone has one.
Choose stories wisely - you don’t
need to focus on the extreme or
the fringe. Normal people can tell
just as interesting of a story, if you
let them.
11. Context gives your audience a
framework for understanding.
Zoom out to survey the big picture
before you hone in on specific
experiences.
Use Cultural Insights to place your
customer in a broader context,
identify emerging trends, and plan
for the future.
Provide
Context
12. Use Detail
Strategically
Avoid the overwhelming data
dump. Think like a journalist.
Curate your findings so that the
most important takeaways
stand out.
Reveal memorable details to make
stories stand out.
Focus on the right facts: truths
about consumers or the
challenges at hand.
Use imagery and information
design to add meaning and
impact.
13. Include the
“So What”
Do the work to have an informed
opinion about what your
research means.
Leverage multiple sources of
information for perspective.
Explore practical business
implications in a meaningful way.
14. Disrupt
Delivery
Communicate using deliverables
that are surprising, engaging
and intimate.
Think like a media outlet and
re-invent your deliverables.
Tell a story that your audience can
hear. Consider your audience’s
mindset and workload.
Deliver insights in smaller, bite
sized pieces so that they are
more memorable.
15. Ask More
of Your
Audience
Challenge them to actively
participate in empathy creation.
Ignite process with a well told
story.
Provide tools that engage your
audience. Don’t present findings:
workshop them.
Treat your audience like
decision-makers: make them think.
16. – SUSAN SONTAG
Empathy is about feeling into them. It is the
displacement of ego from the center of one’s
consciousness, involving the broadening
of one’s understanding that results
from the adoption of another’s
perspective.
17. The story starts with you.
Exercise Your
Empathy Muscles
This summary is adapted from a larger presentation.
We welcome the opportunity to talk
organizational empathy with you in greater detail.
+1.310.479.4040 | contact@keltonglobal.com