Why's b2b marketing so boring?

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B2B marketing is often boring because it fails to engage people in the ways they like, such as making them laugh or cry through a great story, or teaching them something unexpected. To be more compelling, B2B marketers should loosen up, incorporate more emotion, tell interesting stories, provide unexpected insights, and communicate with customers in a human way. Effective B2B marketing engages people through what they genuinely want.

The Biggest Challenge in B2B Marketing Ho-Hum – not compelling

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Instructor: Shelley Steigerwald It’s easy to get lost in the marketing weeds. Social media, email, webinars, blogs, website updates, infographics, referral campaigns, events, contests, PPC, PR, SEO … What should you do first? How should you spend your limited limited resources for maximum impact? This class will help you prioritze, allocate your budget, and write your marketing plan like a growth hacker. It will be particularly helpful for entrepreneurs and startuppers who haven't done this before, but seasoned marketers will also learn some handy shortcuts and tricks to the trade. What You'll Learn How to hack your Customer Lifecycle to find the best marketing channles for your company. How to prioritize your marketing to-do list like a growth hacker. How to measure, optimize, and win during each phase of your Customer Lifecycle.

http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you. If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation. In it I'll be sharing how you can: 1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income. 2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform. 3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales. 4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them. Thanks for watching!

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Jordan Belfort, the American stock broker whose story inspired Martin Scorsese`s movie The Wolf of Wall Street, will come for the first time to Romania in November to share his sales methods in a conference organized by Extreme Training. Belfort will present his sales system, Straight Line Persuasion, which helped him set up a brokerage firm with 1,000 employees and make USD 1 million a week for himself in the 90s. Belfort came into public attention as a “bad guy” after he was prosecuted for securities fraud and money laundering in one of the largest stock market scandals on Wall Street in the 90s. He served 22 months in prison for a pump and dump stock selling scheme which cost his clients approximately USD 200 million in losses. His rise to success and his extravagant lifestyle were portrayed in The Wolf of Wall Street movie (trailer below), in which Leonardo diCaprio plays Jordan Belfort . However, Belfort is now a changed man and uses his skills as a public speaker and trainer, teaching others how to sell more, how to get more from their life, and how to do this in an ethical way. Tickets for the Bucharest conference are EUR 375 to EUR 440, but you can SAVE EURO 50 if you use this coupon: AISUCCES. Find more details about the conference and reserve your place, now, here: http://www.traininguri.ro/belfort/

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Why's b2b marketing so boring?