1. MONITORING UX:
ONGOING ANALYTICS
Jordan Van Schyndel
@engwise

2. TOPICS
• Acquisition vs. Retention
• Benefits of monitoring experiences
• Tools available
• Hands on look
• How the tools work
• Challenges involved
@engwise

3. ACQUISITION / RETENTION
•Page views •Engagement
•Traffic sources •Usage Patterns
& funnels •Conversion & funnels
•Ad •Optimization •Features
performance •Users
@engwise

4. BENEFITS OF ANALYTICS
• Define and drive your development roadmap
• Optimize features and value
• Identify your best users
• Distribute the behaviour of your best users
• Justify your product development costs
• Watch HOW people use your product, not how they SAY
@engwise

5. TOOLS AVAILABLE
@engwise

6. TOOLS AVAILABLE
Acquisition Retention
Google Analytics
KISS Metrics
User Clues
Flurry
Piwik
iTunes Connect
Localytics
Custom
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7. HANDS ON LOOK
(A Production)
@engwise

8. HIGHER LEVEL METRICS

9. REAL TIME (MKTG?)

10. SLICING AND DICING

11. IDENTIFY STICKINESS

12. FOCUS ON THE USER

13. FOCUS ON THE USER

14. FOCUS ON THE USER

15. FOCUS ON THE USER

16. HOW THE TOOLS WORK
@engwise

17. HOW THE TOOLS WORK
@engwise

18. HOW THE TOOLS WORK
@engwise

19. HOW THE TOOLS WORK
Operational
Stage
Transform Warehouse
@engwise

20. CHALLENGES INVOLVED
• Using acquisition tools to measure usage
• Using multiple tools (with inconsistencies)
• Identifying what to track
• Choosing the right tools
• Vanity metrics
@engwise